data analysis

This category contains 36 posts

People of Ad Tech: Adform N.A. GM Julian Baring

Adform North American General Manager Julian Baring tells WIT Strategy Partner Bill Brazell about the EU’s General Data Protection Regulation, or GDPR, which will take effect in May 2018. (Baring notes the site counting that day down.) Noncompliance will cost violators 4% of their global annual revenue. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

People of Ad Tech: Crealytics CEO Andreas Reiffen

Google Earnings Edition: Crealytics CEO and Cofounder Andreas Reiffen tells WIT Strategy Partner Bill Brazell that when Google reports its earnings after the market closes on Thursday, we should learn that Cost-Per-Click, or CPC, has dropped even as Google itself has continued to grow. In explaining how Google pulls off that trick, Reiffen expands on… Continue reading »

People of Ad Tech: EnaCor CEO Alan Coppola

EnaCor CEO Alan Coppola tells WIT Strategy Partner Bill Brazell that ensuring brand safety is an arms race: As soon as a company defends against one attack, bad actors invent something new. Only machines can bring scale — but machines need to learn the difference between dancing and fighting. Music: “Morning Rays” by Jim Duffy.… Continue reading »

People of Ad Tech: ROI Influencer Media CEO Seth Kean

ROI Influencer Media CEO Seth Kean tells WIT Strategy Partner Bill Brazell why he argued in a recent Ad Age column that many brands don’t appreciate celebrities the way they should. Hot trend: Brands increasingly want to buy influencer marketing the way they buy display media. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: whiteBULLET CEO Peter Szyszko

WhiteBULLET Solutions CEO Peter Szyszko tells WIT Strategy Partner Bill Brazell that many brands are inadvertently paying to advertise on sites that host illegal content. Szyszko’s company scours the web for such sites, using AI to enable programmatic bidders to evaluate site legitimacy in real time. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Captify CEO Dominic Joseph

Captify CEO Dominic Joseph tells WIT Strategy Partner Bill Brazell the names of the three most-searched-for car brands. Captify learned this and a great deal more by tracking 22 billion on-site searches — that is, searches within portals, news sites, price-comparison sites and so on. Music: “Morning Rays” by Jim Duffy. Used with permission.

Being Careful with Mobile Interstitials

By: Jess Carson I know, it seems like every two seconds the “all-powerful” Google is updating its algorithm to further enhance user experience (which is the holy grail because, let’s face it, users are difficult). Back in August of 2016, Google announced that it would start “cracking down” on “intrusive interstitials” (say that three times… Continue reading »

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

People of Ad Tech: Bombora CEO Erik Matlick

Bombora CEO Erik Matlick tells WIT Strategy Partner Bill Brazell that marketers, who need both quality and scale, often find that companies offer only one. Bombora organizes data that shows behavioral intent, enabling marketers to figure out which companies may be on the verge of a big purchase. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

Don’t Call It a Comeback: Cyber Monday Reigns

By: Martin Cahill Cyber Monday is eating Black Friday, and at the same time, morphing into a multi-day event that threatens to dwarf in-store sales. According to USA Today, while Cyber Monday, “yielded $3.45 billion in sales, a new online record,” the mobile and desktop buying on Black Friday “inched so close to Cyber Monday… Continue reading »

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