cultural phenomenon

This category contains 3 posts

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

Is a Second Digital Winter Looming?

By Tom Hespos Take a look at the most senior person on your digital staff – the one who lived through the first dot com boom.  Has she been anxious lately?  Here’s why. I can’t overstate the effect the bursting of the dot com bubble in the latter part of 2000 had on the people… Continue reading »

Marketers Flash Back to The ‘90s

The ‘90s ended 15 years ago, but one would think we’re still in that decade judging by contemporary pop culture. From fashion to music to TV, it’s become widely apparent that Millennials are nostalgic for the decade in which many of them grew up. In recent years, crop tops and the footwear of a bygone… Continue reading »

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