Cross-Device Targeting

This category contains 9 posts

People of Ad Tech: Semcasting CEO Ray Kingman

Semcasting Founder and CEO Ray Kingman tells WIT Strategy Partner Bill Brazell that marketers face new challenges reaching people on multiple screens. Kingman explains that Semcasting’s Mobile Footprints — announced today — addresses this challenge by combining IP targeting with geofencing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Qualia CEO Kathy Leake

Qualia CEO Kathy Leake, an expert in cross-device marketing, tells WIT Strategy Partner Bill Brazell that 97% of venture capitalists are male — so if you’re a woman raising money, it helps to speak their language: Cut to the chase. Use bullet points. Explain your value in three minutes, because that’s all you have. Music:… Continue reading »

People of Ad Tech: Lotame CEO Andy Monfried

Lotame CEO Andy Monfried tells WIT Strategy‘s Bill Brazell about the two methods of cross-device targeting: deterministic and probabilistic. Companies like Lotame make matches using unstructured data nuggets to tie devices together — relying on location, IP, and browsing habits to make it likely the two devices are linked. Lotame works on a number of… Continue reading »

People of Ad Tech: Zentrick CEO Pieter Mees

Having noticed the passivity with which he and others typically watch video, Zentrick Co-founder and CEO Pieter Mees searched for a way to make the growing medium as engaging as websites. He tells WIT Strategy‘s Bill Brazell how major brands use Zentrick’s technology platform to make videos interactive and track user engagement in great depth… Continue reading »

People of Ad Tech: Steve Latham of Encore Media Metrics

Encore Media Metrics CEO Steve Latham tells WIT Strategy‘s Bill Brazell that too many agencies continue to rely on last-click attribution because brands don’t insist on better measures. Meanwhile, brands that are having success with higher-quality measurement understandably avoid telling their competitors how to replicate that success — so the word doesn’t spread. Nonetheless, while… Continue reading »

Take a Closer Look at Consumer Behavior and Preferences

 Are Traasdahl is the Founder and CEO of Tapad, the leader in cross-device content delivery. Prior to Tapad, Traasdahl founded Thumbplay, a mobile entertainment service that is now known as iHeartRadio. The Makegood recently spoke with Traasdahl about their recent study on consumer behavior and preferences. The Makegood: Could you elaborate on what the cross-screen behavioral study… Continue reading »

Digital Publishing Trends to Watch

 We’ve shifted into a golden age of digital publishing where the industry is changing every day.  The industry is thriving, and publishers are finding new ways to get their content delivered to different audiences.  The print industry is certainly not dead, but it’s changing quickly, and publishers have recognized this and continue to embrace the… Continue reading »

Adconion Direct Offers True Cross-Channel Advertising

 Shirlene Chandrapal is currently the Senior VP of Connected TV at Adconion Direct, a global provider of true cross channel digital advertising solutions across all channels and devices on a unified technology platform. Shirlene brings previous experience from Smartclip and Yahoo!. The Makegood recently spoke with Shirlene about Adconion’s integration of CTV into its technology platform.… Continue reading »

Paul Rostkowski, President at VMM on Future of RTB

 Paul Rostkowski currently the President at Varick Media Management, a media management, buying, and optimization trade desk focused on targeting and delivering audiences. Prior to Varick Media, Paul was Chief Revenue Officer of LucidMedia, where he was responsible for taking the company’s DSP platform to market. The Makegood recently spoke with Paul about his thoughts on the… Continue reading »

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