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People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Evidon CEO Scott Meyer

Evidon CEO Scott Meyer tells WIT Strategy Partner Bill Brazell that GDPR, the General Data Protection Regulation, is a big deal because it amps up the requirements for consent, and the fines for failing to comply are colossal. Your risk level depends on how much data you’re collecting on EU citizens. Evidon just launched a… Continue reading »

People of Ad Tech: Captify CEO Dominic Joseph

Captify CEO Dominic Joseph tells WIT Strategy Partner Bill Brazell the names of the three most-searched-for car brands. Captify learned this and a great deal more by tracking 22 billion on-site searches — that is, searches within portals, news sites, price-comparison sites and so on. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Semcasting CEO Ray Kingman

Semcasting Founder and CEO Ray Kingman tells WIT Strategy Partner Bill Brazell that marketers face new challenges reaching people on multiple screens. Kingman explains that Semcasting’s Mobile Footprints — announced today — addresses this challenge by combining IP targeting with geofencing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: SuperAwesome CEO Dylan Collins

SuperAwesome CEO Dylan Collins tells WIT Strategy Partner Bill Brazell that as 10-year-olds become the unofficial CTOs of their households, and influence parental purchases, electronics and auto advertisers have begun to aim ads at them. Advertisers can’t use cookies or any kind of profiling on kids under 13, though — and that protected group is… Continue reading »

People of Ad Tech: Netseer CEO John Mracek

Netseer CEO John Mracek explains to WIT Strategy‘s Bill Brazell how his company uses concept targeting in order to improve advertiser ROI. The company’s academic founders use ‘content graphs’ to better understand user intent. By anonymously tracking user’s page consumption, Netseer can create a cookie-based understanding of the people most likely to be interested in… Continue reading »

We Are Living in a Cookiless World…

 Julie Preis is was recently appointed to Senior Vice President of Product Management at PulsePoint, an advertising technology and content creation company that owns one of the largest transparent programmatic exchanges in the industry. Prior to joining PulsePoint, Julie spearheaded the development of the best in class mobile ad platform at Mocean. The Makegood recently spoke… Continue reading »

Attribution: New Flavors, Same Problems (and Then Some)

 Jim Moar is CEO of OptiMine Software, Inc. OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure… Continue reading »

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