Consumption Habits

This category contains 4 posts

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

People of Ad Tech: 33Across CEO Eric Wheeler

33Across CEO Eric Wheeler tells WIT Strategy Partner Bill Brazell that people who use ad-blocking software are stealing, and that Congress may soon act to stop it. Meanwhile, he says that video consumption will only rise, as improved data plans and phones — he says that Apple already knows what its next three or four… Continue reading »

Is The Home Page Really Dead?

As soon as you hit a content page, the begging starts.  “Join our e-mail list.”  “Like us on Facebook.”  “Share with your friends.”  The begging usually starts with a page overlay, although an ad might be shown at the same time.  Some sites even throw up a paywall or subscription request. What would make publishers need… Continue reading »

Television is Dead…Again

It happens with some regularity. Traditional media likes to float the declaration from time to time that television is moribund. If you work in digital media and marketing, you hear even more often that television is dead. The latest rounds of death knells, however, are less about television as a format for content and more… Continue reading »

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