Consumer Online Journey

This category contains 16 posts

People of Ad Tech: RTB House Director Radoslaw Dobrolecki

RTB House Business Development Director USA Radek Dobrolecki tells WIT Strategy Partner Bill Brazell that deep-learning AI is teaching itself to find relations between user behaviors that might otherwise be missed – in order to put unexpectedly relevant products in front of prospects. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: GlobalWide Media Director Zackary Cantor

GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer behavior has not — many consumers continue to rely on the word of mouth of their peers for purchase recommendations. GlobalWide Media taps into that peer network in an effort to leverage influence authentically.… Continue reading »

People of Ad Tech: Krush Media COO Jeff Chi

Krush Media COO Jeff Chi tells WIT Strategy Partner Bill Brazell about the Audience Extension Network, which analyzes demographics, browsing & purchasing history, and interests. Chi says the leadership of innovative partners such as Smart is crucial. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Cxense CPO Tom Wilde

Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Captify CEO Dominic Joseph

Captify CEO Dominic Joseph tells WIT Strategy Partner Bill Brazell the names of the three most-searched-for car brands. Captify learned this and a great deal more by tracking 22 billion on-site searches — that is, searches within portals, news sites, price-comparison sites and so on. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Semcasting CEO Ray Kingman

Semcasting Founder and CEO Ray Kingman tells WIT Strategy Partner Bill Brazell that marketers face new challenges reaching people on multiple screens. Kingman explains that Semcasting’s Mobile Footprints — announced today — addresses this challenge by combining IP targeting with geofencing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: SourceKnowledge President Patrick Hopf

SourceKnowledge President Patrick Hopf tells WIT Strategy Partner Bill Brazell that that the right data can explain the value of each consumer a company brings in. SourceKnowledge focuses on “post-click behavior,” and sometimes has to explain why its KPIs differ from those in common use. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Qualia CEO Kathy Leake

Qualia CEO Kathy Leake, an expert in cross-device marketing, tells WIT Strategy Partner Bill Brazell that 97% of venture capitalists are male — so if you’re a woman raising money, it helps to speak their language: Cut to the chase. Use bullet points. Explain your value in three minutes, because that’s all you have. Music:… Continue reading »

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

People of Ad Tech: MultiView CEO Scott Bedford

MultiView CEO Scott Bedford tells WIT Strategy Partner Bill Brazell that B-to-B marketers need to understand how dramatically the buying journey has changed. More than 90% of buyers now begin their B-to-B purchasing journey online, and conduct 70% of the buying journey on their own. Music: “Morning Rays” by Jim Duffy. Used with permission.

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