Consumer Insights Technology

This category contains 3 posts

People of Ad Tech: Sticky CEO Jeff Bander

Sticky CEO & CRO Jeff Bander tells WIT Strategy Partner Bill Brazell that his company specializes in Visual Engagement Optimization — combining information on engagement and emotion as people watch video ads. In 27 countries Sticky has asked, “Did people comprehend the ad? What did they respond to?,” using webcams to measure facial responses. A… Continue reading »

Bloated Segments are Good

 Bill Guild is the VP of Marketing for ChoiceStream, a full-service DSP that delivers top-of-plan results by optimizing each phase of online, video, and mobile campaigns. Prior to ChoiceStream, Guild was part of several marketing positions at companies like AOL, Nexage, and Oracle. We often hear that third party segments are bloated with consumers who have… Continue reading »

Elisabeth Mischel Joins uSamp Instant.ly as Vice President

Elisabeth Mischel is currently the Vice President of Instant.ly, focusing on client development and mobile research projects. Instant.ly delivers instant consumer insights with access to an on-demand audience of over 12 million people ready to give their real opinions. Elisabeth brings over fifteen years of knowledge to Instant.ly, with previous experience from Nielsen Catalina Solutions where… Continue reading »

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