Consumer Engagement

This category contains 24 posts

People of Ad Tech: Fohr Card Founder James Nord

Fohr Card Founder and CEO James Nord tells WIT Strategy Partner Bill Brazell that his early success on Tumblr showed him the power of creating a following, and inspired him to create a platform that could bring brands and influencers together. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Aki Technologies CEO Scott Swanson

Aki Technologies CEO Scott Swanson tells WIT Strategy Partner Bill Brazell that Aki was able recently to raise $3.75 million because it targets users based on “ad receptivity” — that is, on the kind of moment they’re probably having. Swanson says too few ad campaigns offer enough creatives to reach people appropriately. Music: “Morning Rays”… Continue reading »

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

Considerations for Global Paid Search: One Size Does NOT Fit All!

By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

Consolidation Is Key For Global Campaigns

By: Tom Hespos It’s time for agencies to stop believing that advertisers are impressed by multinational agency networks when it comes to their global campaigns. When pressed about what makes these networks so good at what they do, large agencies often make vague references to “local nuances” of the markets they serve.  While that may… Continue reading »

Swimming Upstream: The Growing Power of Video Streaming

Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

People of Ad Tech: Altimeter Analyst Brian Solis

Brian Solis, a principal analyst at Altimeter Group and an award-winning author, tells WIT Strategy Partner Bill Brazell about his new book, “X: The Experience When Business Meets Design.” Solis argues that businesses have entered a new era, in which your brand is defined by those who experience it. (Bill suggests that Disney may understand… Continue reading »

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

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