Consumer Control

This category contains 6 posts

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

People of Ad Tech: Stands CEO Roy Rosenfeld

Stands CEO Roy Rosenfeld tells WIT Strategy Partner Bill Brazell that ad blockers will bring us a future of fewer but more valuable ads. Rosenfeld argues that ad blockers focus more on streamlining their experience than on blocking ads. 90% of the people who use the Stands tool opt *in* to seeing ads — and… Continue reading »

People of Ad Tech: Tiller CEO Stephen Gill

Tiller Cofounder and CEO Stephen Gill tells WIT Strategy Partner Bill Brazell that advertisers should look to long-form storytelling and contextual advertising as defenses against ad blocking. And as MediaPost first reported, publishers can now mitigate such blocking by using Tiller’s free new tool, BlockBust.io, to identify the precise bits of source code that the… Continue reading »

Serving Fans at Live Events

Ever go to a baseball or basketball game and miss a big play because you’re stuck in line for a hot dog or a beer?  Or endure long lines for libations or fan merchandise at concerts or summer music festivals when you could have been basking in the music? Or perhaps you market food, beverages… Continue reading »

Digital Advertising Today: The 800 (million) Pound Squid in the Room

                                      A funny thing happened on the way to the freedom, transparency and ubiquity that the Internet promised us.  We ended up in Doomworld. But that’s not as bad as it sounds.  If you’re Victor Von Doom,… Continue reading »

Is Edward Snowden the Father of Web 4½ ?

“The system we learn says we’re equal under law But the streets are reality, the weak and poor will fall Let’s tip the power balance and tear down their crown Educate the masses, We’ll burn the White House down” Geoff Tate, “Speak.” Operation: Mindcrime Whether some good has come out of the massive leaks, or… Continue reading »

Sponsor

Sponsor