Consumer Behavior

This category contains 31 posts

People of Ad Tech: VideoAmp CBO Jay Prasad

VideoAmp Chief Business Officer Jay Prasad tells WIT Strategy Partner Bill Brazell that ‘Advanced TV’ seeks to organize all of the viewing that is now taking place across numerous devices, in order to provide appropriate data-driven advertising. His company seeks to attribute video viewing to the appropriate individual, sending the right ads at scale regardless… Continue reading »

People of Ad Tech: SourceKnowledge President Patrick Hopf

SourceKnowledge President Patrick Hopf tells WIT Strategy Partner Bill Brazell that that the right data can explain the value of each consumer a company brings in. SourceKnowledge focuses on “post-click behavior,” and sometimes has to explain why its KPIs differ from those in common use. Music: “Morning Rays” by Jim Duffy. Used with permission.

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Are You a Human CEO Ben Trenda tells WIT Strategy Partner Bill Brazell that Internet traffic today is less than 50% human. 175 million phony Facebook profiles create fake posts and Likes to pilfer from brands. Are You a Human studies the way real people type, surf the web, and hold their cell phones, using… Continue reading »

People of Ad Tech: Stands CEO Roy Rosenfeld

Stands CEO Roy Rosenfeld tells WIT Strategy Partner Bill Brazell that ad blockers will bring us a future of fewer but more valuable ads. Rosenfeld argues that ad blockers focus more on streamlining their experience than on blocking ads. 90% of the people who use the Stands tool opt *in* to seeing ads — and… Continue reading »

Swimming Upstream: The Growing Power of Video Streaming

Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

People of Ad Tech: ConvertMedia CEO Yoav Naveh

ConvertMedia CEO Yoav Naveh tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social-media sites, Naveh says, than in front of visitors who come in via the homepage. He… Continue reading »

People of Ad Tech: Pypestream CEO Richard Smullen

Pypestream Founder and CEO Richard Smullen tells WIT Strategy Partner Bill Brazell that he wondered why he couldn’t instant-message his airline as easily as he could IM his sister. So after finding someone to replace him at Genesis Media, he launched Pypestream, the market’s first purpose-built B2C messenger — a step toward what Richard sees… Continue reading »

Ad Blocking Is Not a Generational Problem

I’m not one for petty blamestorming when it comes to the collapse of the implied contract, but this definitely set off my irony meter. Let me get this straight…  The APAC head of a major programmatic agency is blaming ad blocking on millennial attitudes?  This strike anyone else as the pot calling the kettle black?… Continue reading »

Sponsor

Sponsor