Connected TV

This category contains 4 posts

People of Ad Tech: VideoAmp CBO Jay Prasad

VideoAmp Chief Business Officer Jay Prasad tells WIT Strategy Partner Bill Brazell that ‘Advanced TV’ seeks to organize all of the viewing that is now taking place across numerous devices, in order to provide appropriate data-driven advertising. His company seeks to attribute video viewing to the appropriate individual, sending the right ads at scale regardless… Continue reading »

People of Ad Tech: AudienceXpress President Walt Horstman

AudienceXpress President Walt Horstman tells WIT Strategy Partner Bill Brazell that AudienceXpress, which was recently acquired by Comcast, is now announcing two major advances in its programmatic-TV platform: (1) An industry-first API that enables demand-side partners to partner with their platform; and (2) A self-serve user interface that enables agency partners to login, build their… Continue reading »

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

Adconion Direct Offers True Cross-Channel Advertising

 Shirlene Chandrapal is currently the Senior VP of Connected TV at Adconion Direct, a global provider of true cross channel digital advertising solutions across all channels and devices on a unified technology platform. Shirlene brings previous experience from Smartclip and Yahoo!. The Makegood recently spoke with Shirlene about Adconion’s integration of CTV into its technology platform.… Continue reading »

Sponsor

Sponsor