Conferences

This category contains 15 posts

People of Ad Tech: Harkness Hall Editorial Director Caroline Waxler

Harkness Hall Editorial Director Caroline Waxler tells WIT Strategy Partner Bill Brazell that the most successful events promise to solve genuine problems — and fulfill that promise. Editorial judgment is more important to that success than the choices of venue and food, yet many people underestimate the importance of that judgment. Music: “Morning Rays” by… Continue reading »

Advertising at Medical Conferences

By: Amanda Fiore and Lynnsey Rijos Each year there are hundreds of medical conferences, hosted by media associations, which bring together thousands of physicians, researchers, and exhibitors from all over the globe to exchange ideas, theories, and new information relating to the specific medical specialties. Doctors wait all year for these meetings where they can learn… Continue reading »

People of Ad Tech: catalyst s+f CEO John Durham

catalyst s+f CEO John Durham tells WIT Strategy Partner Bill Brazell that he’s excited to see brands pushing limits to get their messages out. Durham says that while technology has surged, and mobile is becoming the only screen that matters, wise brands remember that it’s always about people. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

Nobody Cares About Your DSP

A couple years ago while on vacation, we got rained out at the beach.  Bummer. Not wanting to waste the day staring at our kids playing Minecraft on their iPads, we ventured into town, where we met up with a friend and ended up at one of those paint-your-own-pottery places.  The kids had a fun… Continue reading »

CES 2014: A new year, a renewed love of technology for brands of all shapes and sizes

 Whitney Fishman is currently the Senior Director of Innovation and Consumer Technology at MEC, one of the world’s leading media agency networks. Since joining MEC in 2013, Fishman has initiated innovation and developed new client communication tools. She has previously held positions at MediaVest, Grey and Buzz Marketing Group.  January doesn’t just mark the start of a new year. For over… Continue reading »

GroupM’s 2014 CES Preview

GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2014 preview to The Makegood’s readers. Click the link below to view ‘What To Expect’.   CES Preview 2014

Ad Week Summary: Outdated and Confused

Ad week didn’t accomplish much this year. We left the week not understanding nor defining major trends in our industry nor sussing out what the hell everyone does in our space. We blurred definitions further between programmatic premium and private exchanges as well as native advertising as an emerging category. Ad Week fell flat for… Continue reading »

Rewriting The Rules of Content-Driven PR

What is it about a book that hooks you in to turn the page and read for hours? Why do news publications like the Wall Street Journal and New York Times have such high circulation figures? What makes a movie a hit at the box office? Content that’s riveting, witty, smart, compelling and personal entices… Continue reading »

GroupM’s 2013 CES Report

GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2013 wrap up report to The Makegood’s readers. Click here to view ‘The 2013 Consumer Electronics Show in Review’.

GroupM’s 2013 CES Preview

GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2013 preview to The Makegood’s readers. Click the link below to view ‘What To Expect’. CES.Preview.2013

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