Business Development

This category contains 2 posts

People of Ad Tech: Upstream Group CEO Doug Weaver

Upstream Group Founder and CEO Doug Weaver tells WIT Strategy Partner Bill Brazell that while sales is always a solitary profession — “it’s you and your number” — the automated algorithms of ad tech can make it even more so. Drawing on deep experience, Weaver urges salespeople to avoid bragging about their product right off… Continue reading »

Does Your Agency Have an RFP Checklist?

Several weeks ago, I posted “Why prospective clients sometimes don’t get what they ask for with RFPs” which outlined top items I think a prospective client should include in an RFP. Then it occurred to me that agencies should also have a must-do list that they should follow when responding to RFPs.  So, below is… Continue reading »

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