brand experience

This category contains 21 posts

People of Ad Tech: 20nine CEO Greg Ricciardi

20nine President and CEO Greg Ricciardi tells WIT Strategy Partner Bill Brazell that many ad-tech companies focus so intently on their technology that they forget they’re selling to humans. Ricciardi says it’s not about the quality of your technology — it’s about the benefits you can provide for your customers. Music: “Morning Rays” by Jim… Continue reading »

Goodbye, Blockbuster.  Hello, Franchise Approach.

By: Amanda Fiore As the healthcare industry changes year over year, pharmaceutical companies must adapt to the ebb and flow. We have said goodbye to the “Age of the Blockbuster,” when high revenue-generating drugs took priority, bringing in at least $1 billion annually singlehandedly. Pharmaceutical companies typically launched one to two of these blockbuster drugs… Continue reading »

Over The Rainbow? The Risks of “Too Much Publicity.”

Is there such a thing as too much publicity? In the age of social media, we’re programmed to share information and experiences in real-time – anything from celebrity encounters, to world travels, to baby’s first steps, to DIY projects. Whether it’s good or bad, news travels fast; and it travels even faster on online. For… Continue reading »

So You’ve Hired A Media Agency! Now What?

By: Amanda Fiore As a client, hiring an agency to plan, negotiate, buy and execute media to support your brand and help achieve its business goals can be a large but rewarding task. So now that you’ve hired an agency, what’s next? Which marketing responsibilities does the agency take on, versus the internal client team?… Continue reading »

People of Ad Tech: Netseer’s Amir Bakhshaie

Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also understand the power of images, have been creating increasing amounts… Continue reading »

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

People of Ad Tech: Brightcom CEO Gali Arnon

Brightcom CEO Gali Arnon tells WIT Strategy Partner Bill Brazell that while programmatic advertising has taken control away from some marketers and publishers, there are systems available to make things right. Her company, formerly known as Ybrant, is expanding globally to offer such solutions. Music: “Morning Rays” by Jim Duffy. Used with permission.

Hospital Mergers and Acquisitions

By: Amanda Fiore Has your local hospital merged or been acquired recently?  For an increasing number of us in the U.S., the answer is yes. There has undoubtedly been a surge in hospital transactions over the past few years. Not only has the number of transactions increased, but also the variety of deals. From mergers… Continue reading »

People of Ad Tech: ConvertMedia President Chris Scott

ConvertMedia President and CRO Chris Scott tells WIT Strategy Partner Bill Brazell what it will take to move TV budgets to digital. Moreover, alarmed by the rapid rise in ad blocking, Scott urges publishers and advertisers to work together to improve the online experience so that fewer members of the public block ads. Music: “Morning… Continue reading »

People of Ad Tech: Sublime Skinz COO Jerem Febvre

Sublime Skinz COO and Cofounder Jerem Febvre tells WIT Strategy Partner Bill Brazell that many display ads fail because they are never seen — and many that are seen, annoy. In response, Sublime Skinz developed a method of wrapping ads around the content, at scale. Music: “Morning Rays” by Jim Duffy. Used with permission.

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