Lenovo Senior Digital Marketing Manager Mike Ballard tells WIT Strategy Partner Bill Brazell that ads built around the stories IT people tell each other work well, and personalized ads — of the kind Traction and Lenovo just created for 600,000 IT professionals — work even better. (You can see the ad here, personalized for Makegood… Continue reading »
catalyst s+f CEO John Durham tells WIT Strategy Partner Bill Brazell that he’s excited to see brands pushing limits to get their messages out. Durham says that while technology has surged, and mobile is becoming the only screen that matters, wise brands remember that it’s always about people. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »
By Amanda Fiore and Oliver Nelson Competitive paid search campaigns should always be a cornerstone consideration for your SEM campaign. While many industries understand the advantages of bidding against competitive terms we find healthcare and pharmaceuticals, in particular, continue to lag behind in their employment of these campaigns; we’re shocked each time we transition existing… Continue reading »
Fohr Card Founder and CEO James Nord tells WIT Strategy Partner Bill Brazell that his early success on Tumblr showed him the power of creating a following, and inspired him to create a platform that could bring brands and influencers together. Music: “Morning Rays” by Jim Duffy. Used with permission.
ZipSprout CEO Megan Hannay tells WIT Strategy Partner Bill Brazell that her company, which comes out of the SEO space, realized that marketers had a hard time finding local nonprofits to sponsor. So it began matching sponsors with local charities. Music: “Morning Rays” by Jim Duffy. Used with permission.
Insightpool CEO Devon Wijesinghe tells WIT Strategy Partner Bill Brazell that influencer *marketing* is better than influencer *advertising* in a number of ways. Insightpool’s platform nurtures the relationships that promote influencer marketing. Music: “Morning Rays” by Jim Duffy. Used with permission.
20nine President and CEO Greg Ricciardi tells WIT Strategy Partner Bill Brazell that many ad-tech companies focus so intently on their technology that they forget they’re selling to humans. Ricciardi says it’s not about the quality of your technology — it’s about the benefits you can provide for your customers. Music: “Morning Rays” by Jim… Continue reading »
By: Amanda Fiore As the healthcare industry changes year over year, pharmaceutical companies must adapt to the ebb and flow. We have said goodbye to the “Age of the Blockbuster,” when high revenue-generating drugs took priority, bringing in at least $1 billion annually singlehandedly. Pharmaceutical companies typically launched one to two of these blockbuster drugs… Continue reading »
Is there such a thing as too much publicity? In the age of social media, we’re programmed to share information and experiences in real-time – anything from celebrity encounters, to world travels, to baby’s first steps, to DIY projects. Whether it’s good or bad, news travels fast; and it travels even faster on online. For… Continue reading »
By: Amanda Fiore As a client, hiring an agency to plan, negotiate, buy and execute media to support your brand and help achieve its business goals can be a large but rewarding task. So now that you’ve hired an agency, what’s next? Which marketing responsibilities does the agency take on, versus the internal client team?… Continue reading »