brand experience

This category contains 32 posts

People of Ad Tech: PebblePost Chief Product Officer Adam Solomon

PebblePost Chief Product Officer Adam Solomon tells WIT Strategy Partner Bill Brazell about programmatic direct mail, which he argues is the first new marketing channel after search and social. The company sees conversion rates in the range of 5%-10%, but Solomon holds that, when it comes to tracking, “just because we *can* do something doesn’t… Continue reading »

People of Ad Tech: EnaCor CEO Alan Coppola

EnaCor CEO Alan Coppola tells WIT Strategy Partner Bill Brazell that ensuring brand safety is an arms race: As soon as a company defends against one attack, bad actors invent something new. Only machines can bring scale — but machines need to learn the difference between dancing and fighting. Music: “Morning Rays” by Jim Duffy.… Continue reading »

People of Ad Tech: whiteBULLET CEO Peter Szyszko

WhiteBULLET Solutions CEO Peter Szyszko tells WIT Strategy Partner Bill Brazell that many brands are inadvertently paying to advertise on sites that host illegal content. Szyszko’s company scours the web for such sites, using AI to enable programmatic bidders to evaluate site legitimacy in real time. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: StackCommerce CEO Josh Payne

StackCommerce CEO and Founder Josh Payne tells WIT Strategy Partner Bill Brazell that publishers seeking to monetize their sites ought to consider options like ‘native commerce,’ a white-label shop that offers inventory relevant to their audience. Music: “Morning Rays” by Jim Duffy. Used with permission.

The Power of Brand Monitoring and Link Building

Link Building may not seem like a top priority some days, and it can even seem tedious; however, through various brand mentioning tools and a focus on social listening, link building is an easier way to identify new opportunities, reach out to consumers, and discover potential issues with your brand. Maintaining a brand in all… Continue reading »

People of Ad Tech: Lenovo Senior Manager Mike Ballard

Lenovo Senior Digital Marketing Manager Mike Ballard tells WIT Strategy Partner Bill Brazell that ads built around the stories IT people tell each other work well, and personalized ads — of the kind Traction and Lenovo just created for 600,000 IT professionals — work even better. (You can see the ad here, personalized for Makegood… Continue reading »

People of Ad Tech: catalyst s+f CEO John Durham

catalyst s+f CEO John Durham tells WIT Strategy Partner Bill Brazell that he’s excited to see brands pushing limits to get their messages out. Durham says that while technology has surged, and mobile is becoming the only screen that matters, wise brands remember that it’s always about people. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

You Can’t Win If You Don’t Compete – Why Competitive Search Campaigns Are A Must for Advertisers

By Amanda Fiore and Oliver Nelson  Competitive paid search campaigns should always be a cornerstone consideration for your SEM campaign. While many industries understand the advantages of bidding against competitive terms we find healthcare and pharmaceuticals, in particular, continue to lag behind in their employment of these campaigns; we’re shocked each time we transition existing… Continue reading »

People of Ad Tech: Fohr Card Founder James Nord

Fohr Card Founder and CEO James Nord tells WIT Strategy Partner Bill Brazell that his early success on Tumblr showed him the power of creating a following, and inspired him to create a platform that could bring brands and influencers together. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: ZipSprout CEO Megan Hannay

ZipSprout CEO Megan Hannay tells WIT Strategy Partner Bill Brazell that her company, which comes out of the SEO space, realized that marketers had a hard time finding local nonprofits to sponsor. So it began matching sponsors with local charities. Music: “Morning Rays” by Jim Duffy. Used with permission.

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