Books

This category contains 6 posts

People of Ad Tech: Altimeter Analyst Brian Solis

Brian Solis, a principal analyst at Altimeter Group and an award-winning author, tells WIT Strategy Partner Bill Brazell about his new book, “X: The Experience When Business Meets Design.” Solis argues that businesses have entered a new era, in which your brand is defined by those who experience it. (Bill suggests that Disney may understand… Continue reading »

People of Ad Tech: MediaVillage Publisher Jack Myers

MediaVillage Publisher and MyersBizNet Chairman Jack Myers tells WIT Strategy Partner Bill Brazell that MediaVillage has been publishing 50 pieces of thought leadership per week in the run-up to its official launch in a couple of weeks, by writers such as Stuart Elliott and Charlene Weisler. At the same time, Myers is preparing to publish… Continue reading »

People of Ad Tech: “Taking Down Goliath” Author, Marketer Kevin Ryan

Motivity Marketing CEO Kevin Ryan, coauthor of “Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors With 100 Times Your Spending Power,” tells WIT Strategy‘s Bill Brazell that too many companies today are leaning on powerful digital tools and automation without asking if their approach is right for their business — and describes the… Continue reading »

People of Ad Tech: “YouthNation” Author Matt Britton

MRY founder and CEO Matt Britton tells WIT Strategy‘s Bill Brazell about his hot new book, “YouthNation: Building Remarkable Brands in a Youth-Driven Culture.” Among the insights Matt shares here: Young people are now driving the entire economy in a way that’s never been seen before; “Barbell Economics” reflects the erosion of the middle class… Continue reading »

What’s On Your Bookshelf?

by The Makegood Staff “What has helped you understand strategic digital marketing better?” In response to our informal polling question “What’s on your bookshelf?” we got some interesting responses, some useful ones and even a few surprises.  When we asked about the tactical guides digital marketers kept at their fingertips, we heard a lot about Media… Continue reading »

Razorfish’s Clark Kokich on Why It’s “Do or Die” Time for Advertising

Clark Kokich is the Chairman of Razorfish and author of the new book, Do or Die. The book details the transformation that is overtaking advertising and how it is impacting the 300,000 Americans that work in the industry. Clark’s book includes video interviews of some of the top minds in the business and is available… Continue reading »

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