Bing

This category contains 7 posts

Considerations for Global Paid Search: One Size Does NOT Fit All!

By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

The Top Five Makegood Articles of 2015

December rolls around, and another year has passed. Fifty-two weeks gone in a snap, with another set ready to roll out at the stroke of midnight, January 1st. And in that time, we’ve published some great pieces. We’ve listened to you, our readers, and noted the ones where you just couldn’t get enough. Last year… Continue reading »

Deep Integration Breathes New Life into Bing

.   Last year, Oliver Nelson warned us against ignoring Bing when running paid search, a move which had become popular with agencies as Google continued to dominate the market. His advice has become even more important as Microsoft begins rolling out Windows 10. Bing Ads anticipates 10% – 15% more search volume by September… Continue reading »

Are You Gemini? Yahoo! is, so You Better be Prepared

Just when you thought that nothing truly exciting occurred any longer within the search landscape (can any digital tactics be considered mature?) we get an announcement from Yahoo! and Bing that they have made changes to their search partnership agreement. This announcement signifies big changes to your search efforts; indeed, advertisers should already be working… Continue reading »

Daily Due Diligence Determines Destiny

The trend toward increasing automation in digital advertising campaigns remains a popular one. Last week, however, proves that there is still no substitute for the human touch – Bing’s recently revealed Smart Annotations for search creative caused quite the stir for advertisers promoting regulated industries. Thankfully, with proactive communication we avoided exposing our advertisers to… Continue reading »

Why Ignoring Bing Is a Huge Mistake

Can you believe that search agencies are still telling many of their clients to ignore Bing? In taking over search campaigns from other agencies, we’ve found that Bing isn’t even on their radar. Evidently, their prior agency thought paid search began and ended with Google..  While Google will always represent an integral part of any… Continue reading »

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