Bombora CEO Erik Matlick tells WIT Strategy Partner Bill Brazell that marketers, who need both quality and scale, often find that companies offer only one. Bombora organizes data that shows behavioral intent, enabling marketers to figure out which companies may be on the verge of a big purchase. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »
Metamarkets Founder and CEO Mike Driscoll, who learned to love data while earning a doctorate in computer science and biology, tells WIT Strategy Partner Bill Brazell that brands now recognize that they’re paying not just for performance, but also for the data that can tell them who they’re reaching and how. Metamarkets itself does not… Continue reading »
Taptica COO Galia Reichenstein tells WIT Strategy Partner Bill Brazell that a lack of resources explains why the Software-as-a-Service model won’t work well for mobile. Taptica’s machine-learning platform has used data from gaming, restaurant, travel and other advertising partners in order to improve its overall performance. Music: “Morning Rays” by Jim Duffy. Used with permission.
SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the… Continue reading »
Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »
December rolls around, and another year has passed. Fifty-two weeks gone in a snap, with another set ready to roll out at the stroke of midnight, January 1st. And in that time, we’ve published some great pieces. We’ve listened to you, our readers, and noted the ones where you just couldn’t get enough. Last year… Continue reading »
Qriously CRO Charles Gabriel tells WIT Strategy Partner Bill Brazell that smartphones and tablets — the most personal tech devices people have ever owned — offer the ability to learn the mindset of 1.2 billion people around the world. Qriously is currently running a consumer confidence survey in China, for example — sampling 10,000 respondents… Continue reading »
Lotame CEO Andy Monfried tells WIT Strategy‘s Bill Brazell about the two methods of cross-device targeting: deterministic and probabilistic. Companies like Lotame make matches using unstructured data nuggets to tie devices together — relying on location, IP, and browsing habits to make it likely the two devices are linked. Lotame works on a number of… Continue reading »
eMarketer Publisher and VP Crystal Gurin tells WIT Strategy‘s Bill Brazell about the data explosion her publication has both chronicled and fostered, including the surprising rise of digital advertising and the occupational hazard of being asked constantly ‘What’s next?’ Music: “Morning Rays” by Jim Duffy. Used with permission.
Rob Heiser, cofounder and CEO of Segmint, tells WIT Strategy‘s Bill Brazell how his company works with highly regulated data, why financial institutions have lagged behind other industries in the use of data in advertising, and why Segmint’s ad campaigns Never Stop Running.