Audio Advertising

This category contains 3 posts

People of Ad Tech: AerServ COO Andrew Gerhart

AerServ COO Andrew Gerhart tells WIT Strategy Partner Bill Brazell that in a mobile environment, an advertiser has to connect with audiences immediately — which means more efficient creative. Gerhart explains that in addition to viewability, advertisers are starting to demand audibility — data showing that their ad was heard — and suggests that the… Continue reading »

The Importance of Radio in the Overall Media Mix

I’m not part of an agency creative team, rather a media professional that has over the years worked closely with the creative department at various agencies.  Sometimes, the creative department can go into an assignment thinking radio creative isn’t very sexy.  They think it’s limiting in its execution; “you can’t win any big CLIO awards”… Continue reading »

XAPPmedia Provides the First Interactive Audio Advertising

 Bret Kinsella is currently the CMO at XAPPMedia, a platform that connects consumers with brands through interactive audio ads. XAPP Ads allow consumers to engage with brands hands free and eyes free. Prior to joining XAPP, Kinsella worked at dwinQ, Harris Corporation, and ODIN Technologies. The Makegood recently spoke with Kinsella about some of XAPP’s recent… Continue reading »

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