Attribution

This category contains 15 posts

People of Ad Tech: SITO Mobile SVP Mike Gamaroff

SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the… Continue reading »

People of Ad Tech: Semcasting CEO Ray Kingman

Semcasting Founder and CEO Ray Kingman tells WIT Strategy Partner Bill Brazell that marketers face new challenges reaching people on multiple screens. Kingman explains that Semcasting’s Mobile Footprints — announced today — addresses this challenge by combining IP targeting with geofencing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Grapevine CEO Brendan Lattrell

Grapevine Founder and CEO Brendan Lattrell tells WIT Strategy Partner Bill Brazell that he left his job as a TV producer when he saw YouTube videos garnering more viewers than TV shows. Lattrell sees Influencer Marketing as the best solution to ad blocking and falling ratings. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: VideoAmp CBO Jay Prasad

VideoAmp Chief Business Officer Jay Prasad tells WIT Strategy Partner Bill Brazell that ‘Advanced TV’ seeks to organize all of the viewing that is now taking place across numerous devices, in order to provide appropriate data-driven advertising. His company seeks to attribute video viewing to the appropriate individual, sending the right ads at scale regardless… Continue reading »

People of Ad Tech: SourceKnowledge President Patrick Hopf

SourceKnowledge President Patrick Hopf tells WIT Strategy Partner Bill Brazell that that the right data can explain the value of each consumer a company brings in. SourceKnowledge focuses on “post-click behavior,” and sometimes has to explain why its KPIs differ from those in common use. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Nudge CEO Ben Young

Nudge Cofounder and CEO Ben Young tells WIT Strategy Partner Bill Brazell that measuring the effectiveness of online marketing content is tricky. Moreover, contrary to conventional wisdom, many consumers prefer longer content. Young also describes an American business quirk that surprised him when he moved to NYC from New Zealand. Music: “Morning Rays” by Jim… Continue reading »

People of Ad Tech: ThinkVine CGO Matt Nitzberg

ThinkVine Chief Growth Officer Matt Nitzberg tells WIT Strategy Partner Bill Brazell that, as Matt recommended in a recent AdExchanger column, brands should be careful to avoid making the mistakes some made when online advertising began. Rather than focus on low CPMs, Nitzberg argues, brands should prioritize the effectiveness of their marketing dollars. Music: “Morning… Continue reading »

People of Ad Tech: Pepperjam CEO Michael Jones

As MediaPost’s Laurie Sullivan first reported, performance marketing leader EBay Enterprise Marketing Solutions became Pepperjam on April 6. Pepperjam CEO Michael Jones tells WIT Strategy Partner Bill Brazell that he’s excited to move back to the brand he was leading when eBay acquired it in 2011. Recent acquisitions make Pepperjam the world’s largest affiliate network,… Continue reading »

People of Ad Tech: Ai Media COO Sergio Alvarez

Ai Media Group Founder and COO Sergio Alvarez tells WIT Strategy Partner Bill Brazell that search advertising is holding its own in the age of social, because people use social networks for very different reasons than they use search. Ai Media won an award recently for enabling its partners not only to properly attribute credit… Continue reading »

People of Ad Tech: Signal CRO Marc Kiven

Signal Founder and Chief Revenue Officer Marc Kiven tells WIT Strategy partner Bill Brazell that whereas programmatic media is about efficiency, addressable media is about putting the right ad in front of exactly the right person at the right time. As buyers insist on knowing exactly who their ads are reaching, off of Facebook as… Continue reading »

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