Application

This category contains 5 posts

People of Ad Tech: AppLift CEO Tim Koschella

AppLift CEO Tim Koschella tells WIT Strategy Partner Bill Brazell that automation, native ads and video ads are all increasingly important to the mobile-app business. AppLift uses advertising to help app makers launch their apps, convert visitors into buyers, and then remind them of the app so they keep using it. Music: “Morning Rays” by… Continue reading »

People of Ad Tech: STRV CRO David Calabrese

In a recent column for The Drum, STRV Chief Revenue Officer David Calabrese outlined three things that agencies are doing wrong when it comes to mobile. Calabrese explains to WIT Strategy Partner Bill Brazell that because there’s so little margin in mobile, agencies tend to neglect it. Brands need to make sure that their agencies… Continue reading »

People of Ad Tech: Pypestream CEO Richard Smullen

Pypestream Founder and CEO Richard Smullen tells WIT Strategy Partner Bill Brazell that he wondered why he couldn’t instant-message his airline as easily as he could IM his sister. So after finding someone to replace him at Genesis Media, he launched Pypestream, the market’s first purpose-built B2C messenger — a step toward what Richard sees… Continue reading »

Serving Fans at Live Events

Ever go to a baseball or basketball game and miss a big play because you’re stuck in line for a hot dog or a beer?  Or endure long lines for libations or fan merchandise at concerts or summer music festivals when you could have been basking in the music? Or perhaps you market food, beverages… Continue reading »

How to use China’s Most Powerful Mobile App for Business

Christian Dougoud is currently the Director and Head of Digital at Eastwest Public Relations, consulting on a wide range of communication and marketing campaigns across diverse industries in Europe, USA and Asia. Dougoud  has spent the last 6 years in China designing PR and digital marketing campaigns  for over 50 international firms and Universities  “Consumer media habits… Continue reading »

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