ANA

This category contains 2 posts

How Do We Begin the Healing?

Predictably, in the wake of reports and recommendations to the ANA by K2 and Ebiquity on agency transparency, and subsequent reactions and rebuttals by the AAAA, nobody has been able to agree on a course forward. There’s an elephant in the room, though, one that pundits have touched on but haven’t exactly told us how… Continue reading »

Four Things You Can Do Right Now To Protect Against Undisclosed Agency Rebates

By Tom Hespos The results of an ANA probe on agency rebates have come back, and while details of those results have yet to be made public as of this writing, I’ve been in the business long enough to know what the report will say when details reach the general advertising community. Are you managing… Continue reading »

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