Agencies

This category contains 128 posts

To Build or To Buy? That Is The Question

By: Martin Cahill Whether you’re an agency hired on to help, a client looking to expand their online footprint, or a creative agency in the middle of the two, when discussing Search, you’ll most likely hear, “Should we build content? Or should we buy it through paid search?” This discussion is a vital one, and leads… Continue reading »

Back To School, Back To Basics

By: Lynnsey Rijos “When will I ever need to use this in real life?” is a common question among those in grade school or high school. We’ve all had subjects we were forced to take, but knew there was no way any of it would apply outside of the classroom. Believe it or not, we –… Continue reading »

An Interview With A Microinfluencer: Vito DeMola

As brands have launched social influencer programs, some have experimented with working at the grassroots level. That is, rather than pay expensive A-list celebrities six or seven figures for a handful of paid tweets or product shots on Instagram, they work with a larger group of influencers who have greater influence over a smaller group… Continue reading »

Is a Consortium the Universal ID Solution?

By: Keith Petri Earlier this week AppNexus led the announcement of a new consortium organized to enable people-based media buying for programmatic advertising. Screen6 applauds both Brian O’Kelley and Travis May for taking the initiative to put together this open, industry-standard identity framework. The consortium’s goal is not a new concept, but it is the… Continue reading »

Trending Toward Frugality

My grandfather grew up during The Great Depression, and wouldn’t let you forget it. One of his favorite stories involved receiving a baseball glove for his birthday. It wasn’t the one he wanted, and when he abandoned it, my great-grandfather squirreled the glove away and gave it to him again at Christmas. Grandpa died in… Continue reading »

Putting A Label On It: Editing Drug Labels On All Fronts

The pharmaceutical drug industry is one of the most highly regulated markets to exist and this is no surprise to marketers and consumers alike. The US Food and Drug Administration (FDA) regulates pharmaceutical manufacturers to ensure the safety and efficacy of drugs, from the initial stages of conception to post FDA approval. Pharma companies must… Continue reading »

United Airlines and Public Relations: An Interview with Peter Shankman

It hasn’t been the best few weeks for United Airlines. While the story of the passenger torn from his seat and hurt in the process blew up, it was by far not the only problematic news story facing United Airlines. From a couple separated on their way to their wedding, to scorpions falling out of… Continue reading »

People of Ad Tech: ROI Influencer Media CEO Seth Kean

ROI Influencer Media CEO Seth Kean tells WIT Strategy Partner Bill Brazell why he argued in a recent Ad Age column that many brands don’t appreciate celebrities the way they should. Hot trend: Brands increasingly want to buy influencer marketing the way they buy display media. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Harkness Hall Editorial Director Caroline Waxler

Harkness Hall Editorial Director Caroline Waxler tells WIT Strategy Partner Bill Brazell that the most successful events promise to solve genuine problems — and fulfill that promise. Editorial judgment is more important to that success than the choices of venue and food, yet many people underestimate the importance of that judgment. Music: “Morning Rays” by… Continue reading »

A Consultant’s Perspective: Q&A with Mike Drexler of Drexler Fajen & Partners

By: Tom Hespos Between media companies, advertising and marketing agencies, and the clients who hire them, there are dozens upon dozens of moving pieces at stake in their interactions. However, moving across all three branches of this industry are consultants, whose agencies work between clients, agencies, and media companies to ensure growth for all three,… Continue reading »

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