Affluence

This category contains 2 posts

Digital Marketing to the Ultra-Rich

If you’re marketing to the ultra-rich, don’t expect much of the market research conducted against “affluents” to be much help. Occasionally, a marketer will be called upon to find ways to reach the not-merely-rich set.  Not the folks considering a Maserati automobile or a Rolex watch, but the kinds of people who might consider purchasing… Continue reading »

Martini Media Inc.’s Skip Brand on How to Reach the Most Affluent Consumers

Skip Brand is Founder CEO of Martini Media Inc. Martini Media is a digital media and content platform specializing in engaging the most affluent and influential audience online. Fresh off of a new round of funding, the company now looks to expand in all directions, including globally. Skip spoke to The Makegood about how Martini Media Inc.… Continue reading »

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