Advertising Technology

This category contains 440 posts

The Importance of Auditing

By: Tom Hespos Does advertising need a refresher on the importance of auditing? I think it does. Never in my career have I seen media auditing and verification take a backseat quite like it does today. In the first few years of my career, it was unheard of for major national advertisers to buy ads… Continue reading »

An Interstitial Infographic

By: Bill Brazell

People of Ad Tech: Accredible Marketing Lead Mark Iafrate

Accredible Marketing Lead Mark Iafrate tells WIT Strategy Partner Bill Brazell that blockchain, a decentralized public ledger of transactions, has begun to ensure that ad impressions are running. Iafrate says Blockchain helps ensure that people are who they say they are. Music: “Morning Rays” by Jim Duffy. Used with permission.

Understanding Point of Care’s Evolving Role

By: Lynnsey Rijos Reaching consumers minutes before they meet with their doctor has become easier and essential for healthcare/pharma marketers – mainly due to point-of-care (POC) marketing efforts, a channel that continues to grow and gain momentum. But how did POC become so important?   It’s been around for quite some time, but POC has evolved… Continue reading »

People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

To Be or Not To Be: That is the Mobile First Index

By: Jess Carson Anyone who has even the smallest link to a search engine marketer has heard the phrase “Mobile First Index” uttered in reverence, anxiety and/or fear. We know this major algorithm update will shake up Google’s search engine results in a huge way, but the question is when? With the announcement coming out… Continue reading »

Fixing The Media Planning Process

By: Hemali Lakhani You don’t have to stand alone in defending your ad plan anymore. We know you’re often asked to be the one standing in front of senior management to present your plan and defend your approach when the last of the planning sessions come to a close. Sure, you’re smart, and yes, you… Continue reading »

People of Ad Tech: Evidon CEO Scott Meyer

Evidon CEO Scott Meyer tells WIT Strategy Partner Bill Brazell that GDPR, the General Data Protection Regulation, is a big deal because it amps up the requirements for consent, and the fines for failing to comply are colossal. Your risk level depends on how much data you’re collecting on EU citizens. Evidon just launched a… Continue reading »

SEO On A Budget

By: Martin Cahill If you don’t know a ton about SEO, then it can certainly seem overwhelming. It can be difficult enough trying to figure out how to optimize your site, but the fact that you may have to do it every few months as search engines and algorithms shift, can seem like a lot,… Continue reading »

Who Is The Villain Here?

By: Tom Hespos “The Media is the Villain – for Creating a World Dumb Enough for Trump” Such was a highly-shared headline of a Rolling Stone opinion piece by Matt Taibbi, a writer whose in-depth stories I tend to point to when fellow communications enthusiasts ask me for an example of a journalist who is… Continue reading »

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