Advertising Technology

This category contains 355 posts

People of Ad Tech: SITO Mobile SVP Mike Gamaroff

SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the… Continue reading »

Accelerated Mobile Pages (AMPs): Should Pharma Companies Take Advantage?

Late 2015, Google announced the Accelerated Mobile Page (AMP) project within search to encourage improving website user experience on mobile. AMP is a Google-backed, open source project designed for publishers to take advantage of accelerated page loading speed (pages are meant to load instantly) on mobile devices.  40% of people abandon a website that takes… Continue reading »

People of Ad Tech: AppLift CEO Tim Koschella

AppLift CEO Tim Koschella tells WIT Strategy Partner Bill Brazell that automation, native ads and video ads are all increasingly important to the mobile-app business. AppLift uses advertising to help app makers launch their apps, convert visitors into buyers, and then remind them of the app so they keep using it. Music: “Morning Rays” by… Continue reading »

The Presidential Debates Have Become Something The WWE Would Dream Up

From Trump’s pre-debate press conference to the non-handshake heard around the country, the debates are causing people to search. Sunday night’s Town Hall debate drew 69MM viewers (down nearly 20% from the first debate) but there was no shortage of dramatic moments. To understand what viewers were thinking, our team reviewed the top search trends… Continue reading »

People of Ad Tech: Aki Technologies CEO Scott Swanson

Aki Technologies CEO Scott Swanson tells WIT Strategy Partner Bill Brazell that Aki was able recently to raise $3.75 million because it targets users based on “ad receptivity” — that is, on the kind of moment they’re probably having. Swanson says too few ad campaigns offer enough creatives to reach people appropriately. Music: “Morning Rays”… Continue reading »

People of Ad Tech: Semcasting CEO Ray Kingman

Semcasting Founder and CEO Ray Kingman tells WIT Strategy Partner Bill Brazell that marketers face new challenges reaching people on multiple screens. Kingman explains that Semcasting’s Mobile Footprints — announced today — addresses this challenge by combining IP targeting with geofencing. Music: “Morning Rays” by Jim Duffy. Used with permission.

Hiding Behind Garden Walls

When have walled gardens ever been good for digital advertising? As an industry, we are doomed to repeat our history with walled gardens because we haven’t learned from it sufficiently.  The truth is that most ad-supported walled gardens end up dying after marketers struggle to measure them and either can’t come to any meaningful conclusion… Continue reading »

People of Ad Tech: Thunder CEO Victor Wong

Programmatic creative company Thunder CEO Victor Wong tells WIT Strategy Partner Bill Brazell that programmatic technology finds the right people, but doesn’t always deliver the right message. Procter & Gamble and others question programmatic’s promise. Wong says the real problem is a widespread failure to customize ads. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

Q&A with Smart AdServer CMO, Corey Kronengold

1) Smart AdServer talks about being a ‘true tech provider,’ rather than a media player. What’s the difference? CK: That’s an important distinction for Smart. So many companies in the ad-tech space obfuscate their true businesses with marketing spin. Smart AdServer is a pure-play technology provider. We provide publishers and ad networks with the tools… Continue reading »

Do The 4As Transparency Guidelines Go Far Enough?

If agencies are transparent about media they’re reselling to their clients, is that enough? The 4As recently announced that member agencies failing to adhere to their transparency guidelines could end up purged from the organization.  That’s a harsh penalty that will, no doubt, make agencies think twice about opaque arrangements that allow them to earn… Continue reading »