Advertising Strategy

This category contains 156 posts

Dismantling Conspiracy Theories About Voice Data and Targeted Ads

I can’t go a week without hearing about how some acquaintance of mine believes his devices are listening to him and using voice data to send targeted ads his way. In the days before walled gardens and closed ad platforms, an ad targeting expert would have had little trouble convincing someone of the possibility that… Continue reading »

People of Ad Tech: Robert Daniel

Executive Robert Daniel tells WIT Strategy Partner Bill Brazell that transparency (in the kinds of data being sold and the fees being charged) and verification (of billing accuracy) will both surge in the year ahead. Arguing that talk about the Google-Facebook duopoly is overdone, Daniels says there’s still a lot of room for growth for… Continue reading »

Most Popular Articles of the Year: 2017

As we approach the end of another year, it’s time for us to look back at the most popular articles of 2017. These were contributed by brilliant and talented workers in the marketing field, and include insights into pharma marketing, the use of social media, programmatic data, television marketing, and advertising at conferences. Thank you… Continue reading »

People of Ad Tech: RTB House Director Radoslaw Dobrolecki

RTB House Business Development Director USA Radek Dobrolecki tells WIT Strategy Partner Bill Brazell that deep-learning AI is teaching itself to find relations between user behaviors that might otherwise be missed – in order to put unexpectedly relevant products in front of prospects. Music: “Morning Rays” by Jim Duffy. Used with permission.

You Talking To Meme?

By: Lynnsey Rijos If you haven’t been living under a rock, you’re aware of the term “meme”.  What many may not know is that “meme” was a term originally coined by biologist and author, Richard Dawkins in 1976. According to him, a meme is defined as “an idea, behavior, or style that spreads from person… Continue reading »

The Art of Pharma Blogging

By: Amanda Fiore The pharmaceutical industry tends to be a few steps behind when it comes to marketing innovation. Unlike the retail or automobile industries, pharma must tread lightly when challenging marketing norms. While a social or blog presence may seem like a no brainer in the promotion of consumer-packaged goods, those outlets push pharma… Continue reading »

People of Ad Tech: GlobalWide Media Director Zackary Cantor

GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer behavior has not — many consumers continue to rely on the word of mouth of their peers for purchase recommendations. GlobalWide Media taps into that peer network in an effort to leverage influence authentically.… Continue reading »

Amazon In The Pharma Space

By: Lynnsey Rijos The recent announcement of Jeff Bezos nabbing the title of richest man in the world is not the only Amazon-related news to stir up a buzz. There have been talks in the industry about Amazon dipping its toe into pharma waters for a little while now. Considering Amazon continuously makes moves that… Continue reading »

People of Ad Tech: Krush Media COO Jeff Chi

Krush Media COO Jeff Chi tells WIT Strategy Partner Bill Brazell about the Audience Extension Network, which analyzes demographics, browsing & purchasing history, and interests. Chi says the leadership of innovative partners such as Smart is crucial. Music: “Morning Rays” by Jim Duffy. Used with permission.

Fixing Your SEO Strategic Process

By: Martin Cahill When it’s time to update your website and invest in SEO, how do you start? How many times have you reached out for links with no response? How many times have you tried optimizing your tags, and seeing no results in organic? How many “SEO 101,” articles do you read before you… Continue reading »

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