Advertising Strategy

This category contains 142 posts

You Talking To Meme?

By: Lynnsey Rijos If you haven’t been living under a rock, you’re aware of the term “meme”.  What many may not know is that “meme” was a term originally coined by biologist and author, Richard Dawkins in 1976. According to him, a meme is defined as “an idea, behavior, or style that spreads from person… Continue reading »

The Art of Pharma Blogging

By: Amanda Fiore The pharmaceutical industry tends to be a few steps behind when it comes to marketing innovation. Unlike the retail or automobile industries, pharma must tread lightly when challenging marketing norms. While a social or blog presence may seem like a no brainer in the promotion of consumer-packaged goods, those outlets push pharma… Continue reading »

People of Ad Tech: GlobalWide Media Director Zackary Cantor

GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer behavior has not — many consumers continue to rely on the word of mouth of their peers for purchase recommendations. GlobalWide Media taps into that peer network in an effort to leverage influence authentically.… Continue reading »

Amazon In The Pharma Space

By: Lynnsey Rijos The recent announcement of Jeff Bezos nabbing the title of richest man in the world is not the only Amazon-related news to stir up a buzz. There have been talks in the industry about Amazon dipping its toe into pharma waters for a little while now. Considering Amazon continuously makes moves that… Continue reading »

People of Ad Tech: Krush Media COO Jeff Chi

Krush Media COO Jeff Chi tells WIT Strategy Partner Bill Brazell about the Audience Extension Network, which analyzes demographics, browsing & purchasing history, and interests. Chi says the leadership of innovative partners such as Smart is crucial. Music: “Morning Rays” by Jim Duffy. Used with permission.

Fixing Your SEO Strategic Process

By: Martin Cahill When it’s time to update your website and invest in SEO, how do you start? How many times have you reached out for links with no response? How many times have you tried optimizing your tags, and seeing no results in organic? How many “SEO 101,” articles do you read before you… Continue reading »

People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Music: “Morning Rays” by Jim Duffy. Used with permission.

The Reality of Hospital Marketing in 2017

By: Amanda Fiore Today, it seems that hospital systems are popping up out of thin air. The large hospital players are not only buying up smaller community hospitals to join their ever-growing network, but also expanding their geographic footprint outside the New York City limits. It is no surprise that these extensive hospital systems are… Continue reading »

The Importance of Auditing

By: Tom Hespos Does advertising need a refresher on the importance of auditing? I think it does. Never in my career have I seen media auditing and verification take a backseat quite like it does today. In the first few years of my career, it was unheard of for major national advertisers to buy ads… Continue reading »

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By: Bill Brazell

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