Advertising Strategy

This category contains 63 posts

Do The 4As Transparency Guidelines Go Far Enough?

If agencies are transparent about media they’re reselling to their clients, is that enough? The 4As recently announced that member agencies failing to adhere to their transparency guidelines could end up purged from the organization.  That’s a harsh penalty that will, no doubt, make agencies think twice about opaque arrangements that allow them to earn… Continue reading »

Goodbye, Blockbuster.  Hello, Franchise Approach.

By: Amanda Fiore As the healthcare industry changes year over year, pharmaceutical companies must adapt to the ebb and flow. We have said goodbye to the “Age of the Blockbuster,” when high revenue-generating drugs took priority, bringing in at least $1 billion annually singlehandedly. Pharmaceutical companies typically launched one to two of these blockbuster drugs… Continue reading »

People of Ad Tech: GDM Group CRO Mark Hassin

GDM Group Chief Revenue Officer Mark Hassin tells WIT Strategy Partner Bill Brazell that marketers today find it difficult to work with multiple vendors toward widely varying KPIs — so ClickDealer and MobAir merged to form GDM Group, giving marketers a unified platform. Hassin said GDM Group’s international footprint — its employees speak 11 languages… Continue reading »

People of Ad Tech: Grapevine CEO Brendan Lattrell

Grapevine Founder and CEO Brendan Lattrell tells WIT Strategy Partner Bill Brazell that he left his job as a TV producer when he saw YouTube videos garnering more viewers than TV shows. Lattrell sees Influencer Marketing as the best solution to ad blocking and falling ratings. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Nudge CEO Ben Young

Nudge Cofounder and CEO Ben Young tells WIT Strategy Partner Bill Brazell that measuring the effectiveness of online marketing content is tricky. Moreover, contrary to conventional wisdom, many consumers prefer longer content. Young also describes an American business quirk that surprised him when he moved to NYC from New Zealand. Music: “Morning Rays” by Jim… Continue reading »

People of Ad Tech: Netseer’s Amir Bakhshaie

Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also understand the power of images, have been creating increasing amounts… Continue reading »

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

Buzzfeed Rejects Trump Ads

It is no surprise that the Republican Presidential nominee Donald Trump has ruffled feathers from the very beginning of his 2016 presidential campaign. From his offensive comments towards women to his extreme views on immigration, Trump has not been shy expressing his often controversial political views. Up until now Trump has been winning primary elections… Continue reading »

Four Things You Can Do Right Now To Protect Against Undisclosed Agency Rebates

By Tom Hespos The results of an ANA probe on agency rebates have come back, and while details of those results have yet to be made public as of this writing, I’ve been in the business long enough to know what the report will say when details reach the general advertising community. Are you managing… Continue reading »

People of Ad Tech: MultiView CEO Scott Bedford

MultiView CEO Scott Bedford tells WIT Strategy Partner Bill Brazell that B-to-B marketers need to understand how dramatically the buying journey has changed. More than 90% of buyers now begin their B-to-B purchasing journey online, and conduct 70% of the buying journey on their own. Music: “Morning Rays” by Jim Duffy. Used with permission.

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