Advertising Strategy

This category contains 114 posts

People of Ad Tech: Adform N.A. GM Julian Baring

Adform North American General Manager Julian Baring tells WIT Strategy Partner Bill Brazell about the EU’s General Data Protection Regulation, or GDPR, which will take effect in May 2018. (Baring notes the site counting that day down.) Noncompliance will cost violators 4% of their global annual revenue. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

To Build or To Buy? That Is The Question

By: Martin Cahill Whether you’re an agency hired on to help, a client looking to expand their online footprint, or a creative agency in the middle of the two, when discussing Search, you’ll most likely hear, “Should we build content? Or should we buy it through paid search?” This discussion is a vital one, and leads… Continue reading »

People of Ad Tech: PebblePost Chief Product Officer Adam Solomon

PebblePost Chief Product Officer Adam Solomon tells WIT Strategy Partner Bill Brazell about programmatic direct mail, which he argues is the first new marketing channel after search and social. The company sees conversion rates in the range of 5%-10%, but Solomon holds that, when it comes to tracking, “just because we *can* do something doesn’t… Continue reading »

Back To School, Back To Basics

By: Lynnsey Rijos “When will I ever need to use this in real life?” is a common question among those in grade school or high school. We’ve all had subjects we were forced to take, but knew there was no way any of it would apply outside of the classroom. Believe it or not, we –… Continue reading »

People of Ad Tech: TVSquared Chief Analytics Officer Blair Robertson

TVSquared Chief Analytics Officer Blair Robertson tells WIT Strategy Partner Bill Brazell that just as with display ads, the ability to measure clicks has led marketers to overvalue direct-response video and TV ads at the expense of branding. Music: “Morning Rays” by Jim Duffy. Used with permission.

Not Whitelisting? You’re Doing It Wrong.

By: Tom Hespos Few terms make programmatic platform sellers turn up their noses quite like “whitelist.” “But you’re going to limit your scaaaaaaaale…” is the usual lament if you insist on pre-greenlighting a list of domains on which your digital display campaigns can run.  And that’s the essence of whitelisting – giving pre-approval to ad… Continue reading »

An Interview With A Microinfluencer: Vito DeMola

As brands have launched social influencer programs, some have experimented with working at the grassroots level. That is, rather than pay expensive A-list celebrities six or seven figures for a handful of paid tweets or product shots on Instagram, they work with a larger group of influencers who have greater influence over a smaller group… Continue reading »

People of Ad Tech: Sabio CEO Aziz Rahim

Sabio CEO Aziz Rahim tells WIT Strategy Partner Bill Brazell that people now spend nearly six times as many minutes ‘in-app’ as they do on the mobile web, but many misuse the stat ‘time spent in app.’ Rahim notes that airline and hotel apps are often pivotal even though users spend little time in them.… Continue reading »

Going Sky High: Building Links With the Skyscraper Technique

By: Bartosz Bala When it comes to building links for your site, it can be hard to garner links on your own. Relying on your content and your SEO to build up links from friendly sites is good, but it can take a lot longer than you’re willing to bet. However, there’s a method coined… Continue reading »

People of Ad Tech: IAB Tech Lab GM Alanna Gombert

IAB Tech Lab General Manager Alanna Gombert tells WIT Strategy Partner Bill Brazell that she and her team act as ad-industry therapists, bringing advertisers, agencies and publishers to consensus. The IAB Tech Lab supports the consumer-identity work Jordan Mitchell and DigiTrust are doing. Music: “Morning Rays” by Jim Duffy. Used with permission.

Sponsor

Sponsor