By Oliver J. Nelson In April of last year I wrote about RankBrain and its potential to alter how we approach good search engine optimization (SEO.) In little under a year later, we have already started to notice the impact this change has had on our clients’ performance. It’s simply no longer good enough for… Continue reading »
GingerMay Founder and Managing Director Victoria Usher tells WIT Strategy Partner Bill Brazell how her global tech PR firm uses a company’s differentiators to create thought-leadership campaigns. Usher also explains how public relations in Europe works differently than in the U.S. Music: “Morning Rays” by Jim Duffy. Used with permission.
Do you tune-in to your favorite AM radio station in the morning and throughout the day to get your daily dose of news, traffic and weather? If so, you are probably familiar with many of the CBS owned and operated stations across the country, such as WCBS-AM, (known as 88 or 880, it’s dial position… Continue reading »
Captify CEO Dominic Joseph tells WIT Strategy Partner Bill Brazell the names of the three most-searched-for car brands. Captify learned this and a great deal more by tracking 22 billion on-site searches — that is, searches within portals, news sites, price-comparison sites and so on. Music: “Morning Rays” by Jim Duffy. Used with permission.
By: Martin Cahill Twitter’s constant controversy and advertiser fear of making missteps can be discouraging, but can Twitter’s consumer attention be ignored? A little more than ten years ago, Twitter launched, and became a hub for community engagement, news, silly stories and memes, and a way of reaching people, and in doing so, bringing them… Continue reading »
Innovid CEO Zvika Netter tells WIT Strategy Partner Bill Brazell that after the first two phases of online video — mimicking broadcast TV, then selecting audiences programmatically — the industry is focusing on the message itself. Personalizing creative, Netter says, can increase engagement by “hundreds of percent.” Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »
By: Jess Carson I know, it seems like every two seconds the “all-powerful” Google is updating its algorithm to further enhance user experience (which is the holy grail because, let’s face it, users are difficult). Back in August of 2016, Google announced that it would start “cracking down” on “intrusive interstitials” (say that three times… Continue reading »
Cedato CMO Dvir Doron tells WIT Strategy Partner Bill Brazell about two big trends in online video advertising: programmatic video and outstream. Doron sees a bright future for video header bidding, and expects outstream video to mature and expand. Music: “Morning Rays” by Jim Duffy. Used with permission.
By: Jason Gee In 2016, that question became a lot harder to discern, especially when it came to which news articles were authentic or fake. Traditionally, major news networks (e.g., NBC, ABC, CBS) and newspapers (e.g., The New York Times, The Washington Post) would be the leaders in news publishing, and most would agree that journalistic reporting… Continue reading »
MediaPost Real-Time Daily and Native Insider Editor Tobi Elkin tells WIT Strategy Partner Bill Brazell that she’s against ad blocking, and offers predictions for the year ahead. Music: “Morning Rays” by Jim Duffy. Used with permission.