Ad Technology

This category contains 158 posts

People of Ad Tech: Crealytics CEO Andreas Reiffen

Google Earnings Edition: Crealytics CEO and Cofounder Andreas Reiffen tells WIT Strategy Partner Bill Brazell that when Google reports its earnings after the market closes on Thursday, we should learn that Cost-Per-Click, or CPC, has dropped even as Google itself has continued to grow. In explaining how Google pulls off that trick, Reiffen expands on… Continue reading »

People of Ad Tech: Extreme Reach CTO Dan Brackett

Extreme Reach Chief Technology Officer Dan Brackett tells WIT Strategy Partner Bill Brazell that the process of putting video ads up is a mess. Brackett’s company sought to fix the mess by becoming “the YouTube of video commercials” — an ad cloud that makes millions of video ads readily accessible for all formats. Music: “Morning… Continue reading »

Mr. Bezos, Tear Down This Paywall!

By Romain Job At some point, most of us have reached the maximum number of articles a site will let us read for free. We then have a few options: Buy a subscription, click away to other sites, clear our cookies and try again, or access the site from a different browser. Only the first… Continue reading »

What’s wrong with DC, Marketing, and Privacy?

  By: Alan Chapell and Kevin Ryan Stephen Colbert burned his computer. Bill Maher’s latest conniption about our government occurred over privacy fears. Big cable is stealing our data and our representatives could care less. United States Congressman Marcia Blackburn wants to protect privacy by eliminating barriers, like holding companies accountable to protecting our data… Continue reading »

People of Ad Tech: EnaCor CEO Alan Coppola

EnaCor CEO Alan Coppola tells WIT Strategy Partner Bill Brazell that ensuring brand safety is an arms race: As soon as a company defends against one attack, bad actors invent something new. Only machines can bring scale — but machines need to learn the difference between dancing and fighting. Music: “Morning Rays” by Jim Duffy.… Continue reading »

The Machines Won’t Do It All: Why Programmatic Marketing Augments, Not Eliminates, Human Insights

By Mike Driscoll, Metamarkets In today’s age of automation, many industries are questioning what the impact of robots will be on their jobs. The exponential growth of programmatic media has brought this to the forefront in digital marketing, as campaign managers fear that their media buying expertise will be rendered obsolete within a matter of… Continue reading »

The Death of ISP Privacy

By: Martin Cahill In yet another turn of rolling back regulations, the Trump Administration has repealed certain FCC regulations that make it so now, rather than asking for a customer’s permission before doing so, it’s will now be legal for your ISP (Internet Service Provider) to take whatever data they get from providing you service,… Continue reading »

People of Ad Tech: ROI Influencer Media CEO Seth Kean

ROI Influencer Media CEO Seth Kean tells WIT Strategy Partner Bill Brazell why he argued in a recent Ad Age column that many brands don’t appreciate celebrities the way they should. Hot trend: Brands increasingly want to buy influencer marketing the way they buy display media. Music: “Morning Rays” by Jim Duffy. Used with permission.

e-Brick-and-Mortar: The Future of Shopping?

By: Lynnsey Rijos The concept of online shopping is nothing new. For years – over 20, surprisingly – consumers have relied on the convenience and speed of purchasing items via their computer. Anything from clothes, books, furniture, and food can be bought online. And while technology has afforded us the opportunity to never leave our… Continue reading »

People of Ad Tech: Harkness Hall Editorial Director Caroline Waxler

Harkness Hall Editorial Director Caroline Waxler tells WIT Strategy Partner Bill Brazell that the most successful events promise to solve genuine problems — and fulfill that promise. Editorial judgment is more important to that success than the choices of venue and food, yet many people underestimate the importance of that judgment. Music: “Morning Rays” by… Continue reading »

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