It’s no surprise that the consumer magazine industry is struggling to secure Ad pages and keep their publications vibrant. But how many of you know that a fair amount of the well-known publishers such as Hearst, Time Inc., Bonnier and Meredith, have line extensions that are revenue generators for their brands? Are the publishers really… Continue reading »
“It does this,” he said, pulling his hands apart and then clasping them together repeatedly. To me, it looked like he was playing an invisible accordion. I was at my first agency gig, and this was one of my coworkers explaining how media planning and buying functions move from centers of excellence within a holding… Continue reading »
By Tom Hespos The results of an ANA probe on agency rebates have come back, and while details of those results have yet to be made public as of this writing, I’ve been in the business long enough to know what the report will say when details reach the general advertising community. Are you managing… Continue reading »
By: Amanda Fiore Do you know what political ads could be doing to your TV buy? 2016 has proved be a year of political frenzy, to say the least. As the presidential election comes into full swing, so do the political advertising competitions, especially when it comes to television. Time and time again, political campaigns… Continue reading »
TruSignal Marketing VP Pete LaFond tells WIT Strategy Partner Bill Brazell that his company uses offline profile data to better understand the people it’s targeting online. He describes an upcoming self-serve interface that will enable people to combine a sample customer list or CRM data with offline data. Finally LaFond, a former Yahoo exec, offers… Continue reading »
I’m not one for petty blamestorming when it comes to the collapse of the implied contract, but this definitely set off my irony meter. Let me get this straight… The APAC head of a major programmatic agency is blaming ad blocking on millennial attitudes? This strike anyone else as the pot calling the kettle black?… Continue reading »
Varick Media Management VP of Product Strategy Jim Caruso explains that ‘transparency’ has become a loaded word, why value may be a more important goal — and describes recent progress in programmatic TV and native.
MediaRadar Co-founder and CEO Todd Krizelman explains that his company provides ad-sales teams with sales intelligence, talks about the joy he felt recently in promoting two people from within, and tells us what’s next for native advertising.
Based on all the headlines we’ve seen in recent months, you could be forgiven for thinking that programmatic is already taking the TV industry by storm. And, to be sure, the time will come — probably sooner rather than later — when programmatic becomes a dominant force in television advertising. After all, it’s not hard… Continue reading »