Ad Buying

This category contains 65 posts

People of Ad Tech: GlobalWide Media Director Zackary Cantor

GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer behavior has not — many consumers continue to rely on the word of mouth of their peers for purchase recommendations. GlobalWide Media taps into that peer network in an effort to leverage influence authentically.… Continue reading »

People of Ad Tech: Krush Media COO Jeff Chi

Krush Media COO Jeff Chi tells WIT Strategy Partner Bill Brazell about the Audience Extension Network, which analyzes demographics, browsing & purchasing history, and interests. Chi says the leadership of innovative partners such as Smart is crucial. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: ADmantX VP Nick Welch

AdmantX VP Nick Welch tells WIT Strategy Partner Bill Brazell that publishers often define ‘brand safe’ more loosely than do the brands themselves. Welch sees natural-language processing as the best way to ensure brand safety for all parties. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Accredible Marketing Lead Mark Iafrate

Accredible Marketing Lead Mark Iafrate tells WIT Strategy Partner Bill Brazell that blockchain, a decentralized public ledger of transactions, has begun to ensure that ad impressions are running. Iafrate says Blockchain helps ensure that people are who they say they are. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Infectious Media Global Director Dan Larden

Infectious Media Global Strategic Partnerships Director Dan Larden tells WIT Strategy Partner Bill Brazell that as more and more brands put their entire digital ad budgets into programmatic, brands can and should demand full impression-level transparency — and should optimize their campaigns toward proper business outcomes rather than metrics that are easily faked. Infectious Media… Continue reading »

People of Ad Tech: Cxense CPO Tom Wilde

Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Lineate CEO Ben Engber

Lineate CEO Ben Engber tells WIT Strategy Partner Bill Brazell that while it’s easier to gather large amounts of data, many companies wonder what to do with it all. Engber cites an eMarketer report that 51% of companies today use 21 or more digital marketing solutions — which leads to orchestration challenges. Music: “Morning Rays”… Continue reading »

People of Ad Tech: Intermarkets Programmatic Strategy VP Erik Requidan

Intermarkets Programmatic Strategy VP Erik Requidan tells WIT Strategy Partner Bill Brazell that programmatic sales are redefining direct sales, and argues that header bidding integration gives buyers the clarity they need to access premium inventory in an automated fashion. Music: “Morning Rays” by Jim Duffy. Used with permission.

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