Ad Buying

This category contains 68 posts

People of Ad Tech: Robert Daniel

Executive Robert Daniel tells WIT Strategy Partner Bill Brazell that transparency (in the kinds of data being sold and the fees being charged) and verification (of billing accuracy) will both surge in the year ahead. Arguing that talk about the Google-Facebook duopoly is overdone, Daniels says there’s still a lot of room for growth for… Continue reading »

People of Ad Tech: Mediasmart CEO Noelia Amoedo

Mediasmart CEO and Cofounder Noelia Amoedo tells WIT Strategy Partner Bill Brazell that poor measurement practices have led some media buyers to conclude — wrongly — that mobile advertising doesn’t work. Mediasmart trusts Smart and others to ensure a quality ecosystem. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: RTB House Director Radoslaw Dobrolecki

RTB House Business Development Director USA Radek Dobrolecki tells WIT Strategy Partner Bill Brazell that deep-learning AI is teaching itself to find relations between user behaviors that might otherwise be missed – in order to put unexpectedly relevant products in front of prospects. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: GlobalWide Media Director Zackary Cantor

GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer behavior has not — many consumers continue to rely on the word of mouth of their peers for purchase recommendations. GlobalWide Media taps into that peer network in an effort to leverage influence authentically.… Continue reading »

People of Ad Tech: Krush Media COO Jeff Chi

Krush Media COO Jeff Chi tells WIT Strategy Partner Bill Brazell about the Audience Extension Network, which analyzes demographics, browsing & purchasing history, and interests. Chi says the leadership of innovative partners such as Smart is crucial. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: ADmantX VP Nick Welch

AdmantX VP Nick Welch tells WIT Strategy Partner Bill Brazell that publishers often define ‘brand safe’ more loosely than do the brands themselves. Welch sees natural-language processing as the best way to ensure brand safety for all parties. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Accredible Marketing Lead Mark Iafrate

Accredible Marketing Lead Mark Iafrate tells WIT Strategy Partner Bill Brazell that blockchain, a decentralized public ledger of transactions, has begun to ensure that ad impressions are running. Iafrate says Blockchain helps ensure that people are who they say they are. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Infectious Media Global Director Dan Larden

Infectious Media Global Strategic Partnerships Director Dan Larden tells WIT Strategy Partner Bill Brazell that as more and more brands put their entire digital ad budgets into programmatic, brands can and should demand full impression-level transparency — and should optimize their campaigns toward proper business outcomes rather than metrics that are easily faked. Infectious Media… Continue reading »

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