This category contains 5 posts

People of Ad Tech: Blackwood Seven North America CEO Mark Zamuner

Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.

Hospital Mergers and Acquisitions

By: Amanda Fiore Has your local hospital merged or been acquired recently?  For an increasing number of us in the U.S., the answer is yes. There has undoubtedly been a surge in hospital transactions over the past few years. Not only has the number of transactions increased, but also the variety of deals. From mergers… Continue reading »

Opera Mediawork’s Acquisition Names Scott Swanson President

 Scott Swanson is currently the President of Global Ad Sales at Opera Mediaworks, the world’s leading mobile advertising platform. Prior to Opera Mediaworks, Swanson founded Mobile Theory, consulting firm 47 Media, and was the GM and VP at Glam Media. The Makegood recently spoke with Swanson about Opera Mediawork’s acquisition of Mobile Theory. The Makegood: With… Continue reading »

3Q Acquires iSearch to Combine Data and Personalized Advertising

 Scott Rayden is the Founder of iSearch, a company recently acquired by 3Q. The two companies combined create an exceptional Search and Digital foundation for advertisers. Prior to founding iSearch, Rayden was a part of two of the country’s largest marketing agencies, Quinstreet and LeadClick Media. The Makegood recently spoke with Rayden about 3Q’s acquisition… Continue reading »

CEO ChoiceStream Eric Bosco on Evolving Advertising Industry

 Eric Bosco is currently the CEO at ChoiceStream, a a full-service Demand Side Platform that offers branding and pay for performance digital advertising services based on its programmatic media buying platform. Bosco was previously the COO at ChoiceStream, and CPO at comScore. The Makegood recently spoke with Bosco about his expectations for the future of advertising… Continue reading »