Acquisition

This category contains 10 posts

People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: UberMedia CMO Michael Hayes

UberMedia CMO and CRO Michael Hayes tells WIT Strategy Partner Bill Brazell that his company’s recent strategic acquisition of Cintric will enable UberMedia to double down on business intelligence and geospatial analytics — thereby gaining a deeper understanding of consumers’ hearts, and helping retailers understand how their marketing spend is performing. Music: “Morning Rays” by… Continue reading »

People of Ad Tech: PebblePost Chief Product Officer Adam Solomon

PebblePost Chief Product Officer Adam Solomon tells WIT Strategy Partner Bill Brazell about programmatic direct mail, which he argues is the first new marketing channel after search and social. The company sees conversion rates in the range of 5%-10%, but Solomon holds that, when it comes to tracking, “just because we *can* do something doesn’t… Continue reading »

People of Ad Tech: Harkness Hall Editorial Director Caroline Waxler

Harkness Hall Editorial Director Caroline Waxler tells WIT Strategy Partner Bill Brazell that the most successful events promise to solve genuine problems — and fulfill that promise. Editorial judgment is more important to that success than the choices of venue and food, yet many people underestimate the importance of that judgment. Music: “Morning Rays” by… Continue reading »

People of Ad Tech: Insightpool CEO Devon Wijesinghe

Insightpool CEO Devon Wijesinghe tells WIT Strategy Partner Bill Brazell that influencer *marketing* is better than influencer *advertising* in a number of ways. Insightpool’s platform nurtures the relationships that promote influencer marketing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Blackwood Seven North America CEO Mark Zamuner

Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.

Hospital Mergers and Acquisitions

By: Amanda Fiore Has your local hospital merged or been acquired recently?  For an increasing number of us in the U.S., the answer is yes. There has undoubtedly been a surge in hospital transactions over the past few years. Not only has the number of transactions increased, but also the variety of deals. From mergers… Continue reading »

Opera Mediawork’s Acquisition Names Scott Swanson President

 Scott Swanson is currently the President of Global Ad Sales at Opera Mediaworks, the world’s leading mobile advertising platform. Prior to Opera Mediaworks, Swanson founded Mobile Theory, consulting firm 47 Media, and was the GM and VP at Glam Media. The Makegood recently spoke with Swanson about Opera Mediawork’s acquisition of Mobile Theory. The Makegood: With… Continue reading »

3Q Acquires iSearch to Combine Data and Personalized Advertising

 Scott Rayden is the Founder of iSearch, a company recently acquired by 3Q. The two companies combined create an exceptional Search and Digital foundation for advertisers. Prior to founding iSearch, Rayden was a part of two of the country’s largest marketing agencies, Quinstreet and LeadClick Media. The Makegood recently spoke with Rayden about 3Q’s acquisition… Continue reading »

CEO ChoiceStream Eric Bosco on Evolving Advertising Industry

 Eric Bosco is currently the CEO at ChoiceStream, a a full-service Demand Side Platform that offers branding and pay for performance digital advertising services based on its programmatic media buying platform. Bosco was previously the COO at ChoiceStream, and CPO at comScore. The Makegood recently spoke with Bosco about his expectations for the future of advertising… Continue reading »

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