Richard Stalzer

Richard Stalzer has written 137 posts for The Makegood

Once Jumping the Gun, the Idea of Digital Driving Foot Traffic is Now a Reality

 It seems like not so long ago that brand marketers were downright skeptical about using digital to drive to store. There was a low level of faith that the capability could or would get them to where they needed to be. So, when planning, executing and evaluating their own performance, there were breaks in the… Continue reading »

It’s Not Just about More Spending—It’s about the Insights

 A closer look at how marketers really regard data, targeting and insights One of the things we think about a lot is whether all of us fully appreciate the strength and options of mobile ad marketing today. After all, it is more possible than ever before to model and target audiences, develop personalized and localized… Continue reading »

Why Mobile Data is Significant

How we realize the power to personalize based on mobile activity Everyone is talking about mobile spending’s steady ramp to overtake desktop ad marketing. Reports by eMarketer tell us to expect a $1 billion increase in mobile banner spending. The trend is clear—brands and their agencies absolutely must figure out how to leverage and engage on the… Continue reading »