Oliver Nelson

Oliver Nelson has written 66 posts for The Makegood

Teaching an Old Dog New Tricks: Getting More Life Out of Your SEM Campaigns

As we race to the end of the season, it’s not uncommon to find some additional funds that can and should be used quickly; in many cases, it’ll be best to have a wide range of ideas and options available to you.. One of the first options that springs to your team’s mind will be… Continue reading »

Considerations for Global Paid Search: One Size Does NOT Fit All!

By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

Google Reveals Their Top 3 Search Ranking Factors

By Oliver J. Nelson Google announced last month their top three considerations used to determine a websites rank: onsite content, links, and RankBrain. RankBrain should be no surprise – we knew this was at least in the top three. Nevertheless, this is the first time we have gained this type of insight into how Google assigns… Continue reading »

A Tale of Two Websites: The Cost of Ignoring SEO

By Oliver J. Nelson Your agency tells you SEO is important, but through the miasma of digital doldrums, you’ve probably wondered: just how important is SEO, truly?  What would happen if you were to simply ignore those meticulous marketers cautioning for a strong program, and let Google happily go on its way, updating its algorithms… Continue reading »

Honey, I Shrank the SERP! Three Strategies for Surviving Google’s Recent Change to Paid Search Results

By: Oliver J. Nelson Over the weekend Google announced a reduction of ad positions available within the search engine results page (SERP) on desktop devices. Essentially, Google’s recent change eliminates the ads that once appeared to the right of the organic listings and below the Knowledge Graph have been eliminated. Google suggests this makes for a… Continue reading »

RankBrain: What it Means for Your Search Engine Optimization Efforts in 2016

By Oliver J. Nelson Google’s RankBrain represents the end of SEO as we know it, if some search pundits are to be believed. When Google announced the existence of RankBrain at the end of October the predictions of its ultimate impact on SEO numbered about as many as the frustrated webmasters themselves. While RankBrain will certainly… Continue reading »

Are You Gemini? Yahoo! is, so You Better be Prepared

Just when you thought that nothing truly exciting occurred any longer within the search landscape (can any digital tactics be considered mature?) we get an announcement from Yahoo! and Bing that they have made changes to their search partnership agreement. This announcement signifies big changes to your search efforts; indeed, advertisers should already be working… Continue reading »

New Year’s Resolution #32: Ensure I’m Getting Value From My Agency

Recently I shared an example of how an engaged agency can proactively work to protect their clients. Fittingly, the social scientist Hugh Mackay once quipped that “Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational.” While I hope we all agree this perspective represents the dimmer view of life’s… Continue reading »

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