Morpheus Media
Up and Running and Giving Back
Morpheus Media, the digital media agency, is a monthly contributor to The Makegood. This column was composed by Shenan Reed, Chief Media Officer. It was the day after Hurricane Sandy and we all scrambled to our computers to count noses, check on our own and get back to making certain the storm didn’t delay our… Continue reading »
Native Mobile Applications: An Ecosystem Overview
Morpheus Media, the digital media agency, is a monthly contributor to The Makegood. This column was composed by Ben Beyda, Associate Director, Mobile Strategy. At this point in the evolution of the mobile marketing space, you’ve likely faced or are soon to face the decision of how to go about creating a native mobile application.… Continue reading »
A Note On Digital Metrics
Morpheus Media, the digital media and strategy agency, is a monthly contributor to The Makegood. This column was composed by Dave Surgan, Manager, Digital Media Communications. Last week I heard a familiar grudge that digital media does not have enough hard metrics to justify a shift in marketing budgets. It’s true, mass media can provide… Continue reading »
Measuring Brand Effectiveness: Should We Kill the Digital GRP?
Morpheus Media, the digital media and strategy agency, is a monthly contributor to The Makegood. This column was composed by Hope Distant, Group Associate Director, Client and Media Strategy. Traditional advertising-driven brands are very comfortable with the current metric in place as it has been the same since the 1950′s. The Gross Rating Point (GRP)… Continue reading »
Four Steps To Launching A Successful Mobile Strategy
Morpheus Media, the digital media agency, is a monthly contributor to The Makegood. This column was composed by Ben Beyda, Associate Director, Mobile Strategy. Many studies have demonstrated that smartphone adoption is increasing at a very rapid rate, and that mobile technologies have opened new sales and marketing channels that can outperform traditional “wired” efforts.… Continue reading »
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