Matt Straz

Matt Straz has written 73 posts for The Makegood

Forget the Rolodex, Build a Marketing Stack

Until recently, I sold products based on the relationships that I had formed during a career in media and advertising. Agencies like GroupM, OMG and Starcom Mediavest were accessible to me because of the people I knew and the people they knew. I took pride in the fact that I could sell products based on… Continue reading »

Everybody Has a Plan Until They Get Punched In the Mouth

One of my favorite industry articles is “The Power of No” by Dave Morgan. In it, Dave describes how the word “no” can be useful in business: “Learning how and when to use the word is a vital lesson. This is true whether you are in sales, client service or product development. It’s particularly true… Continue reading »

How to Get Rich Working in Media

A few years ago, I achieved an unexpected level of financial security. For a decade I had worked in media planning, an industry not known for its exorbitant salaries. But through some basic techniques I was able to secure a decent nest egg. Here’s what I learned along the way: Keep saving. It may sound boring,… Continue reading »

Generation Next: Here Come the Homelanders

What generation comes after the Millennials, the massive generation that is now swamping the U.S. workplace with people born between 1980 to 2000? The Homeland Generation. Born after 9/11, the oldest members of this generation are now entering middle school. I have two Homelanders living under my roof, boys aged 9 and 11. They are… Continue reading »

Recruiters Behaving Badly

Given the demand for engineers and sales people, recruiting plays an essential role in the media and technology industry. Finding great people can be difficult and recruiters can help. But there are some recruiters—especially the younger, more aggressive tech recruiters—who act unprofessionally. Here are some examples: They annoying. Sometimes I receive multiple unsolicited messages from… Continue reading »

How To Retain Your Top Performers

The market for salespeople, account managers and engineers is so fierce today that recruiters, startups and established companies are all trying to attract the best talent. How will you retain your top performers in the face of such competition? The key is to build a culture and process that naturally repels your competitors. Here are… Continue reading »

The Makegood Turns Two and Expands Its Focus

This month marks The Makegood’s second birthday. Over the past 24 months we’ve published 500 articles, had over 100,000 unique visitors and more than a quarter million page views. The Makegood now averages upwards of 10,000 readers a month and continues to grow. Virtually all of our traffic has been generated by word of mouth.… Continue reading »

The Hottest Management Trend in Media and Technology

How do high-growth companies manage their people and teams today? Increasingly, the answer is with OKRs: Objectives and Key Results. Originally invented at Intel, OKRs were adopted by Google in 1999 when the company was less than a year old. Since then many other companies have adopted some form of OKRs, including a growing number… Continue reading »

How Buzzfeed is Transforming the Media Industry

From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is today. GroupM, a few blocks away on 7th Avenue, is the world’s largest buyer of media from the world’s largest sellers. Another agency behemoth, Mediavest, is further uptown at Broadway and… Continue reading »

Don’t Quit on Me, Millennials

Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years—unless you’ve been fired—you will need to resign. This is especially true in media and advertising where change is constant and new opportunities come along frequently. Since you may need to resign more than a dozen… Continue reading »

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