Matt Prohaska
Why I’m back working for The Man, er, The Grey Lady
My apologies to those who happened to notice from a tweet, or post on Facebook or LinkedIn in the past nine days, for this will be a little repetitive, but last Monday I started as Programmatic Advertising Director at The New York Times. I am privileged to have responsibility for all global programmatic and channel/”indirect”… Continue reading »
Viva, General(ist)!
Do you consider yourself to be a Generalist or a Specialist? Ever think about that as it relates to your career? Ever get a job or not get a job because you were one or the other? Consider Jose Oquendo, a 12-year Major League Baseball veteran who spent most of his career playing for the… Continue reading »
Do This 1 Thing, And You’re Already Halfway There
My dad officially retires this Friday on February 1. He always has been and remains one of my heroes, in part because Friday actually marks the end of a fourth successful career after overcoming some major obstacles growing up and into adulthood. After being the first in his family to graduate from college and receive… Continue reading »
My New Year’s Resolution? Simply Control Time.
I believe there is a higher percentage of columnists that write prediction- or resolution-themed columns in early January than there are people that actually make real resolutions nowadays. And to prove it, I will write a column with a resolution theme…. One of my favorite New Year’s traditions in broadcast media is the SyFy channel’s… Continue reading »
Don’t Be An Advertising Week Wallflower
What was it like for you in junior high? For me, it was…uh…not so fun. I was the shortest kid in my class, the only one to carry a handkerchief in my pocket for allergies, and eventually needed glasses and braces. Oh yeah, I had it going on. Kids that age, as you may remember,… Continue reading »
Finding Your Soul Mate
I am certainly not one to give real dating advice based on current experience, um…perhaps based on any past experience as well, except for, thankfully, my last attempt…. But in the last few weeks, I had some catch-up conversations at conferences and elsewhere with old friends, peers, and favorite members of past teams that I’ve… Continue reading »
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