Marty Cahill

Marty Cahill has written 115 posts for The Makegood

An Interview With A Microinfluencer: Vito DeMola

As brands have launched social influencer programs, some have experimented with working at the grassroots level. That is, rather than pay expensive A-list celebrities six or seven figures for a handful of paid tweets or product shots on Instagram, they work with a larger group of influencers who have greater influence over a smaller group… Continue reading »

Is a Consortium the Universal ID Solution?

By: Keith Petri Earlier this week AppNexus led the announcement of a new consortium organized to enable people-based media buying for programmatic advertising. Screen6 applauds both Brian O’Kelley and Travis May for taking the initiative to put together this open, industry-standard identity framework. The consortium’s goal is not a new concept, but it is the… Continue reading »

United Airlines and Public Relations: An Interview with Peter Shankman

It hasn’t been the best few weeks for United Airlines. While the story of the passenger torn from his seat and hurt in the process blew up, it was by far not the only problematic news story facing United Airlines. From a couple separated on their way to their wedding, to scorpions falling out of… Continue reading »

Mr. Bezos, Tear Down This Paywall!

By Romain Job At some point, most of us have reached the maximum number of articles a site will let us read for free. We then have a few options: Buy a subscription, click away to other sites, clear our cookies and try again, or access the site from a different browser. Only the first… Continue reading »

What’s wrong with DC, Marketing, and Privacy?

  By: Alan Chapell and Kevin Ryan Stephen Colbert burned his computer. Bill Maher’s latest conniption about our government occurred over privacy fears. Big cable is stealing our data and our representatives could care less. United States Congressman Marcia Blackburn wants to protect privacy by eliminating barriers, like holding companies accountable to protecting our data… Continue reading »

The Machines Won’t Do It All: Why Programmatic Marketing Augments, Not Eliminates, Human Insights

By Mike Driscoll, Metamarkets In today’s age of automation, many industries are questioning what the impact of robots will be on their jobs. The exponential growth of programmatic media has brought this to the forefront in digital marketing, as campaign managers fear that their media buying expertise will be rendered obsolete within a matter of… Continue reading »

The Death of ISP Privacy

By: Martin Cahill In yet another turn of rolling back regulations, the Trump Administration has repealed certain FCC regulations that make it so now, rather than asking for a customer’s permission before doing so, it’s will now be legal for your ISP (Internet Service Provider) to take whatever data they get from providing you service,… Continue reading »

e-Brick-and-Mortar: The Future of Shopping?

By: Lynnsey Rijos The concept of online shopping is nothing new. For years – over 20, surprisingly – consumers have relied on the convenience and speed of purchasing items via their computer. Anything from clothes, books, furniture, and food can be bought online. And while technology has afforded us the opportunity to never leave our… Continue reading »

A Consultant’s Perspective: Q&A with Mike Drexler of Drexler Fajen & Partners

By: Tom Hespos Between media companies, advertising and marketing agencies, and the clients who hire them, there are dozens upon dozens of moving pieces at stake in their interactions. However, moving across all three branches of this industry are consultants, whose agencies work between clients, agencies, and media companies to ensure growth for all three,… Continue reading »

The Benefits of Addressable Television

Wouldn’t it be fantastic if you could take the precision, targeting, analytics, and reporting of digital campaigns and make them even better?  Well, you can!  Drum roll please . . . Addressable TV has all the elements of digital with one distinct advantage: reach. According to the Video Advertising Bureau, TV delivers more than 90%+… Continue reading »

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