10. @Bre, @fivethirtyeight, @garyvee and @elonmusk need a rest. 9. There’s a boat-load of work to get done around here. 8. Every time you tweeted a picture of your barbeque, WE gained weight. 7. Your use of “inside hashtags” was disorienting. #fakeSXSW 6. Thanks, but we would like to get back to hearing about bands… Continue reading »
Working Media no longer works on its own. This is far greater than a media buying challenge. It is actually one of the biggest issues facing every marketer today regardless of size or industry. We used to maximize the ratio of working to non-working as best we could. Non-working media includes costs related to production,… Continue reading »
Social networking has had a number of inflection points in its short history – markers in time where so many people have discovered the value of their networks and the platforms on which they are built and maintained. The list includes the 2008 Presidential election, the evening we learned of the killing of Osama Bin… Continue reading »
Among other accomplishments, he created public seating areas by altering decades old traffic patterns, outlawed smoking in city parks, legislated saturated fat and sugary soda laws and committed the city to plant one million trees within 10 years. He has used his office to affect change at a rapid pace. Not everyone reading this post… Continue reading »
For all that we love about social networks, there is a glaring problem we must address: the very platforms that bring us together, also keep us apart. THE CURRENT DYNAMIC Before we experienced a total proliferation of media choices – before cable television, specialized websites and Google news feeds gave way to social networking streams… Continue reading »
This is another in a long line of unsolicited Marissa Mayer suggestion pieces from around the Internet. I will stay away from parenting tips as she seems to be getting enough of those. This one is about business. What Yahoo! Is Missing: Owned Channels In the world of paid, owned and earned media, brands are… Continue reading »
There are thousands of players in the social marketing space, but two companies – Facebook and Twitter – are the true north of our business. This is actually healthy for the industry. The early Internet had three dominant portals. Search became a mature segment around two major offerings. Even home computing came down to Mac… Continue reading »
The Makegood is pleased to welcome Jordan Bitterman as a regular contributor. Jordan is currently the SVP and Social Marketing Practice Director at Digitas and has 15+ years working in media on the agency side. TANGIBLE LANDSCAPE COMING INTO FOCUS As we head into the next phase of digital growth – one that might as well be… Continue reading »
