Joe Pych
The Elephant in the Room: Agency Compensation
Earlier this month, during the Agency-Only Day at the iMedia Agency Summit, I gave a presentation on agency automation and streamlining the media planning process. It’s a complicated and expensive process still done manually at most agencies. It’s a process that’s clearly ripe for automation and the seventy media executives in the room were all… Continue reading »
Let’s End the Human Trafficking in Digital Media
In the envisioned world of “programmatic premium,” computers buy all digital media automatically with astonishing efficiency and without human intervention. Contrast that with today’s reality: an army of DSOs – Digital Switchboard Operators – carrying out digital media plans using a manual 42-step process. On the buy side, this process typically requires 482 hours in… Continue reading »
2013 Will Be the Year of the Electronic Insertion Order
It’s December and time to make bold predictions for the upcoming year. I have a mundane, but important, prediction for 2013: it will be the year the digital advertising industry finally adopts a standard electronic insertion order. Furthermore, the electronic IO will usher in a wave of innovation in “programmatic premium.” Digital advertising was born… Continue reading »
One Obvious Way to Save Publishing
The publishing business is under siege by technology. The New York Times is blaming exchange-traded media for its most recent declines in online display ad revenue. Federated Media just gave up on direct sales in favor of exchange-traded media. Meanwhile, CNET just reported that “Google generated $20.8 billion in ad revenue in the first six months of 2012,… Continue reading »
3 Reasons Why “Programmatic Premium” Doesn’t Work Today
There’s been a lot of discussion lately about “programmatic premium” - using machines to fully automate the purchase of premium advertising inventory. It seems like every conference lately has someone from Kellogg’s on a panel saying programmatic premium is GR-R-REAT with very impressive statistics to support their claims. The Ad Exchanges, DSPs, DMPs, SSPs, and various… Continue reading »
NextMark’s Joe Pych on The 10 Biggest Problems with RFPs
It’s the fall media planning season. It’s the time of the year when leaves fall and make a mess of all the yards in the neighborhood. It’s also the time of the year when RFPs fall and make a mess of all the desks and inboxes in the media world. In The Fiesta Nobody Loves, Doug… Continue reading »
Building the Core of Your Agency
Advertising agencies are notoriously inefficient in digital media. A recent study showed that agencies typically spend more than $4,000 in media labor to place an advertisement on a website. The good news for challengers is there’s a big opportunity to win business away from inefficient agencies by adopting new methods that give you a sustainable… Continue reading »
In Digital Advertising, Time is Money
“I remember to have heard of a notable Woman, who was thoroughly sensible of the intrinsick Value of Time: Her Husband was a Shoe-maker, and an excellent Crafts-man; but never minded how the Minutes passed. In vain did his Wife inculcate to him, That Time is Money: He had too much Wit to apprehend her;… Continue reading »
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