Joe Pych

Joe Pych has written 137 posts for The Makegood

Advertiser vs. Agency Debate – Part III – Follow the Money

Last month, Nancy Hill, CEO of the American Association of Advertising Agencies, published an article in The Wall Street Journal’s CMO Today column titled “Why Agencies are Starved for Talent” which indicted low compensation rates as the culprit in the talent crisis at advertising agencies today. In response, Bob Liodice, CEO of the Association of… Continue reading »

Can Native Advertising Scale without Going Broke?

 Native advertising is one of today’s fastest growing trends in digital media. Not a day passes without a bunch of news stories covering native advertising. Pew Research Center’s 2013 State of the News Media Report found that “though it remains small in dollars, the category’s growth rate is second only to that of video. Sponsorship… Continue reading »

Our Quixotic Quest to Slay the Paper Insertion Order

“Do you see over yonder, friend Sancho, thirty or forty hulking giants? I intend to do battle with them and slay them.” “Now look, your grace,” said Sancho, “what you see over there aren’t giants, but windmills, and what seems to be arms are just their sails, that go around in the wind and turn… Continue reading »

Pittman’s Dilemma: Convenience or Quality in Digital Advertising

The IAB always puts on a great conference. Their Annual Leadership Meeting is the best of the best. The caliber of the attendees, the timeliness of the topics, the quality and preparation of the speakers, and the flawless execution are unparalleled in our business. The session that stood out at this year’s ALM and still resonates two months later… Continue reading »

Ad Tech Investors Are Wasting Millions on Buyer Interfaces

One of the problems with venture capital is that it can launch and perpetuate bad ideas that would not otherwise survive in a competitive marketplace. Remember Adkeeper? Venture capitalists poured $43 million into the company on the premise that people would “keep” ads. While I understand why advertisers loved to dream about people scrapbooking their… Continue reading »

My Water Meter Has Joined My Thermostat in the “Internet of Things”

My water meter just joined The Internet of Things and I’m not sure how I feel about it. A few months ago, I got a letter from the water company asking to change my water meter. I was annoyed by this request because they just replaced my water meter and it’s a hassle to be… Continue reading »

Here’s Why 86% of Digital Media Planners Still Use Excel

  The iMedia Agency Summit gathers some of the brightest minds in digital media. At last month’s semi-annual gathering in Scottsdale, Arizona, I asked a group of about 75 media executives which tool they use for creating their digital media plans. 86% responded they still use Microsoft Excel despite the availability of purpose-built media planning… Continue reading »

The Tiger in the Bathroom: Agency Hangover

“Do NOT go in the bathroom. There is a TIGER in the bathroom! There’s a jungle cat in the bathroom! Be careful! It’s big. It’s g-g-gigantic. How does a tiger get in the bathroom? It almost killed me.” – Alan played by Zach Galifianakis in The Hangover In the movie The Hangover, the bachelor party crew wakes… Continue reading »

Digital Media Enters the Bionic Age

Generation X’ers: Remember the Bionic Man on the Six Million Dollar Man? And who could forget Lindsey Wagner the Bionic Woman? Media pros will soon be like our childhood heroes as digital media enters its Third Age: the “Bionic Age.” In October 1994, AT&T served up the first banner ad on Hotwired. This ad was… Continue reading »

Agency Operating Systems are the New Battleground

With advertisers’ increasing awareness of the inefficiencies in digital media buying today, your agency’s operating system is becoming a critical factor in winning new business, hiring the best talent, and operating profitably. In today’s highly competitive environment, it can make you or break you. Real-time bidding technologies have proven that it’s possible to drive transaction… Continue reading »