Chris Tuleya

Chris Tuleya has written 73 posts for The Makegood

Not All Analytics Are Created Equal

Reporting is as integral to a media campaign’s performance as planning and buying. Because of this, the responsibility for reporting and analyzing media campaign performance should not fall to professionals outside the media department. The job of reporting on campaign performance is more than just stating the obvious through bar charts and graphs, it is… Continue reading »

If You Lived Here, You’d Be Home

Three seconds.  That’s the viewability of an average billboard, assuming you’re going 65 mph down a highway and the billboard is 300 feet down the road. This is 6x shorter than the average digital display ad. With such little exposure to the customer, it can be challenging to make an impact in a silo, however… Continue reading »

Is Howard Stern Still the King of All Media?

As Stephen Colbert prepares to take over the Late Show reins from David Letterman on September 8th, the average age of the late show hosts will drop by almost 14 years since Letterman and  Leno dominated the scene. This change is a significant sign of culture icon Howard Stern’s impact over Generation X and the power this… Continue reading »

Deep Integration Breathes New Life into Bing

.   Last year, Oliver Nelson warned us against ignoring Bing when running paid search, a move which had become popular with agencies as Google continued to dominate the market. His advice has become even more important as Microsoft begins rolling out Windows 10. Bing Ads anticipates 10% – 15% more search volume by September… Continue reading »

October 21, 2015

When we think of movies that make accurate predictions about advertising in the future, we tend to think of sci fi dramas like Minority Report.  But I wonder whether the second comedy movie from the greatest movie trilogy of all time did a better job. October 21, 2015 will be upon us in just a few short months.… Continue reading »

5 Things I Learned About Media From Homebrewing

I have been an avid home-brewer for almost as long as I have been in the media industry. Much like my media career, my brewing background is diverse and there is no beer style I won’t try to brew. There are some styles I prefer making (pilsners, & lagers) and some I hate (IPAs) but it… Continue reading »

Google & Twitter Sitting in a Tree

Ignore for now the advertising opportunities that may come along with the recent deal Twitter and Google made; those opportunities will show themselves in due time. What matters for brands today are the issues that can arise from Google amplifying the voices of average Twitter users. Without specific guidelines, the wild west landscape this deal… Continue reading »

Understanding Agency Global Capabilities

How much do global offices of larger agencies really collaborate on a global piece of business? Not surprisingly, it has a lot to do with how the bigger company is structured and things may not always be as they seem. When an agency says they have feet on the ground in other countries in a… Continue reading »

What I Learned About Big Data From Dr. House

Posts On the surface, the classic TV show House M.D. and the media business may seem to have nothing in common. After all, House was a medical genius who diagnosed patients when no one else could and… well, media & marketing professionals are not medical doctors. But the truth is, it is a show about… Continue reading »

The Holiday Search

The days between Thanksgiving and the New Year is typically a period when people spend more time with family and friends and less time online. In the search marketing world this typically results in a significant dip in traffic for most categories outside of shopping, which peaks during this time. However, trends over the past few… Continue reading »

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