Amy Rosenberg

Amy Rosenberg has written 137 posts for The Makegood

SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed

  Selfhood: The fully developed self; an achieved personality. SalesHood: The state of sharing sales best practices; a community where sales people mentor each other; engagement to improve pipeline quality and close deals faster. In the midst of a profession filled with competition, secrets, and the image of a pushy and manipulative used car salesman… Continue reading »

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  At a time when more and more companies are banning their employees from accessing social media in the office, New York Times bestselling author and social media expert Gary Vaynerchuk takes the other side: “Just because your teenage daughter and her friends are excited about a new platform does not mean that that platform… Continue reading »

TargetCast tcm’s Audrey Siegel on Building Consumer Engagement

Audrey Siegel is the President and co-founder of TargetCast tcm, a full service media agency delivering communications strategies and marketplace tactics. As President, Audrey oversees the day-to-day management of all client activity and is directly responsible for agency staffing and training. The Makegood recently spoke with Audrey about how TargetCast tcm differentiates itself in the advertising… Continue reading »

The Customer Journey Is Just Like Dating

Christopher Skinner is a frequent speaker at Google conferences and other digital industry events. He founded MakeBuzz in 2001 and has worked with over 250 leading companies, including Vodafone, Target, United Airlines and Oreck. Look for Christopher’s  column the 1st Tuesday of every month.   You wouldn’t walk up to a stranger on the street and ask them on… Continue reading »

Johannes Leonardo’s Wes Phelan on Successful International Marketing

Wes Phelan was recently hired as senior art director by creative agency Johannes Leonardo. Previously, Wes was the creative director at MetropolitanRepublic in Johannesburg. Phelan will now work with clients such as Coca-Cola, Google, Nike and Sprite. The Makegood recently spoke with Wes about his new role and how to make campaigns work across nationalities.… Continue reading »

ADC’s Ignacio Oreamuno on the Importance of Creative Advertising

Ignacio Oreamuno is executive director of the Art Directors Club (ADC),  the first global creative collective of its kind and the longest standing organization championing the visual arts. During the last year, Ignacio brought dramatic change to the ADC. Makegood recently spoke with Ignacio about his position, and passion for creative projects. What made you fall in love with communications and… Continue reading »

Chegg’s Elizabeth Harz on Best Practices for Marketing to Millennials

Elizabeth Harz serves as Vice President of Business Development at Chegg, The Student Hub.  She is charged with building the company’s marketing services business, helping connect external brands with 16-to-24 year-old consumers. The Makegood recently spoke with Elizabeth about how millennial students differ from past generations and how Chegg is working with brand partners to help… Continue reading »

Five Common Planning Shortcuts that Jeopardize Results

It’s no secret that agencies are under increased pressure to condense both timing and costs when working with their clients.  A good agency knows where in the media planning process it’s less risky to take shortcuts and where taking days out of the schedule will do serious damage. When agencies are under the gun, whether… Continue reading »

Rhythm’s Ujjal Kohli on the Future of Advertising: Mobile Video

Ujjal Kohli is the CEO of Rhythm, a company that connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other immersive advertising formats.. Ujjal has over 25 years of experience in general management, engineering, marketing, strategy, M&A, and venture capital. He was CEO and a Co-Founder of Meru Networks and previously… Continue reading »

ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 2

This is part 2 of a column written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Read part 1 “We spend most of our time telling privacy advocates and even our clients what we don’t collect,” comments James Lamberti, Vice President and General Manager of AdTruth. “If you… Continue reading »