AdMonsters

AdMonsters has written 66 posts for The Makegood

Mobile Is a Creative Battlefield

For years representatives from Facebook vehemently denied it was building an ad network as the industry collectively rolled its eyes in disbelief. Of course it was coming, we all thought as the heads continued to shake – with Facebook increasingly ubiquitous across the Internet, how could it dare miss out on such a dramatic revenue… Continue reading »

Microsoft’s Newfront and the Next Front for Content

 Do you smell it? The aroma of pleasantly buzzed media planners wafting all about Manhattan this week? That’s right, it’s some kind of –front time – and since a digital reporter like moi is getting invites, it must be the Newfronts. Agency buyers and brand representatives are being shuffled up- and downtown to one glitzy presentation… Continue reading »

Seeing Beyond Viewability’s Protracted, Painful Rollout

 “Everyone’s going through various levels of pain,” commented 614 Group CEO Founder and Managing Partner Rob Rasko at a recent 3MS town hallon viewability. In the digital advertising industry, we all suffer together, no? Certainly viewability has been a trial for those all over the ecosystem for the last few years – a veritable emotional roller coaster. The… Continue reading »

How Pubs Learn to Love Viewability: WebSpectator’s MRC Accreditation and Time as a Metric

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears at the top of the screen. As you spend 20… Continue reading »

Whatever Did Happen to Contextual Targeting? A Chat With Twelvefold

  This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders.  “When client and agency teams look at content, they have a very good idea of where they want to run. But up to this point it’s been difficult to find those exact pages,” says Twelvefold CEO Dave… Continue reading »

The Pendulum Swings Toward Pubs

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders.  Considering all the drama circling this space – think colorful tech trade prose, fiery accusations of fraud, salty whispers of idea theft, conference panel shouting matches – it’s not hard to think about digital media… Continue reading »

The Next Data Conversation: Consumers Take Control

 This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. During his OPS keynote, Federated Media’s John Battelle suggested comparing digital data to clothing. No, that doesn’t mean lat/long is a halter top or site registration data is a mankini – he was talking about the social development of… Continue reading »

Twitter’s MoPub Acquisition Unites the Trends

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. At first I thought it was a joke, one that only digital advertising people would laugh at sardonically. But as the news of MoPub’s acquisition spread across the tech media echoplex, one question kept rolling through my… Continue reading »

Second Screen Rising

I wouldn’t call myself a second-screen junkie, but my wife might disagree. My typical stimulant is the Internet Movie Database app, which is always a tap away when we’re watching TV. I’ve always had a strange obsession with searching on IMDB, realizing that so-and-so actor was also in that, or that so-and-so director wrote the… Continue reading »

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