If you stick around long enough, generally speaking, you’ll experience a tried and true proven way of doing something that can, and will, be enhanced by technology.  Such is the case when talking about the art and science of television buying and negotiations. Until recently, the buying of nearly $70 billion dollars in television was… Continue reading »

    Are You a Human CEO Ben Trenda tells WIT Strategy Partner Bill Brazell that Internet traffic today is less than 50% human. 175 million phony Facebook profiles create fake posts and Likes to pilfer from brands. Are You a Human studies the way real people type, surf the web, and hold their cell phones, using… Continue reading »

    By: Amanda Fiore Has your local hospital merged or been acquired recently?  For an increasing number of us in the U.S., the answer is yes. There has undoubtedly been a surge in hospital transactions over the past few years. Not only has the number of transactions increased, but also the variety of deals. From mergers… Continue reading »

    Affinio Founder and CEO Tim Burke tells WIT Strategy Partner Bill Brazell that too many marketers are targeting “guessed personas” — making audience assumptions that are unnecessary in an age of deeper data. His company looks at what people follow on social media, rather than what they say, as an indicator of their true interests.… Continue reading »

    ConvertMedia President and CRO Chris Scott tells WIT Strategy Partner Bill Brazell what it will take to move TV budgets to digital. Moreover, alarmed by the rapid rise in ad blocking, Scott urges publishers and advertisers to work together to improve the online experience so that fewer members of the public block ads. Music: “Morning… Continue reading »

    Tom Hespos

    By: Tom Hespos “Targeting at scale” – The role many digital marketers ascribe to digital display. How a precise and measurable medium like digital ends up playing second fiddle to television when it comes to the awareness heavy-lifting chores of brand advertising campaigns is counter-intuitive.  Digital is elegant and malleable, while television is fairly rigid… Continue reading »

    By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

    ThinkVine Chief Growth Officer Matt Nitzberg tells WIT Strategy Partner Bill Brazell that, as Matt recommended in a recent AdExchanger column, brands should be careful to avoid making the mistakes some made when online advertising began. Rather than focus on low CPMs, Nitzberg argues, brands should prioritize the effectiveness of their marketing dollars. Music: “Morning… Continue reading »

    By: Tom Hespos It’s time for agencies to stop believing that advertisers are impressed by multinational agency networks when it comes to their global campaigns. When pressed about what makes these networks so good at what they do, large agencies often make vague references to “local nuances” of the markets they serve.  While that may… Continue reading »

    Sublime Skinz COO and Cofounder Jerem Febvre tells WIT Strategy Partner Bill Brazell that many display ads fail because they are never seen — and many that are seen, annoy. In response, Sublime Skinz developed a method of wrapping ads around the content, at scale. Music: “Morning Rays” by Jim Duffy. Used with permission.

    By John Weisgerber, SVP Sales, GumGum Your color choices can have a huge impact on campaign performance because 85 percent of people cite color as the main reason why they buy a particular product. There are longstanding theories in advertising and branding that specific colors connote universal feelings and emotions, and elicit specific behaviors. When… Continue reading »

    When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

    Stands CEO Roy Rosenfeld tells WIT Strategy Partner Bill Brazell that ad blockers will bring us a future of fewer but more valuable ads. Rosenfeld argues that ad blockers focus more on streamlining their experience than on blocking ads. 90% of the people who use the Stands tool opt *in* to seeing ads — and… Continue reading »

    By Oliver J. Nelson Google announced last month their top three considerations used to determine a websites rank: onsite content, links, and RankBrain. RankBrain should be no surprise – we knew this was at least in the top three. Nevertheless, this is the first time we have gained this type of insight into how Google assigns… Continue reading »

    In a recent column for The Drum, STRV Chief Revenue Officer David Calabrese outlined three things that agencies are doing wrong when it comes to mobile. Calabrese explains to WIT Strategy Partner Bill Brazell that because there’s so little margin in mobile, agencies tend to neglect it. Brands need to make sure that their agencies… Continue reading »

    By Ray Duong, GM, Optimizer at Lotame Today, there’s no shortage of Big Data available to marketers. But for all the automation in collecting Big Data, marketers are still building and optimizing audiences manually through trial and error. The result is a costly Big Data bottleneck that undermines the value of a data-driven media strategy.… Continue reading »

    As MediaPost’s Laurie Sullivan first reported, performance marketing leader EBay Enterprise Marketing Solutions became Pepperjam on April 6. Pepperjam CEO Michael Jones tells WIT Strategy Partner Bill Brazell that he’s excited to move back to the brand he was leading when eBay acquired it in 2011. Recent acquisitions make Pepperjam the world’s largest affiliate network,… Continue reading »

    By: Amanda Fiore Do you know what political ads could be doing to your TV buy? 2016 has proved be a year of political frenzy, to say the least. As the presidential election comes into full swing, so do the political advertising competitions, especially when it comes to television. Time and time again, political campaigns… Continue reading »

    By Tom Hespos When the crowd gasped, it was not because WPP CEO Sir Martin Sorrell acknowledged the diversity problem in advertising, it was because he took a potshot at Publicis Groupe CEO Maurice Levy. “Maurice has a habit of ignoring the facts and not letting the facts get in the way of his analysis,”… Continue reading »

    Expanding on a recent column, Trust Metrics CEO G. Scott Tomlin tells WIT Strategy Partner Bill Brazell that the phrase “premium publishers” does not convey the certainty one might expect. Scott’s company combines tech and human solutions, looking well beyond viewability, to determine whether a site’s users will develop a positive association with ads that… Continue reading »

    By Maor Sadra, Managing Director, AppLift An increasing number of mobile advertisers are opting to share first-party data with their advertising providers to drive better results for their campaigns through improved audience targeting and to combat fraud. But in the ad tech industry, data is gold and privacy paramount, so the decision to share data should… Continue reading »

    Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

    Ai Media Group Founder and COO Sergio Alvarez tells WIT Strategy Partner Bill Brazell that search advertising is holding its own in the age of social, because people use social networks for very different reasons than they use search. Ai Media won an award recently for enabling its partners not only to properly attribute credit… Continue reading »

    Tiller Cofounder and CEO Stephen Gill tells WIT Strategy Partner Bill Brazell that advertisers should look to long-form storytelling and contextual advertising as defenses against ad blocking. And as MediaPost first reported, publishers can now mitigate such blocking by using Tiller’s free new tool,, to identify the precise bits of source code that the… Continue reading »

    By Oliver J. Nelson Your agency tells you SEO is important, but through the miasma of digital doldrums, you’ve probably wondered: just how important is SEO, truly?  What would happen if you were to simply ignore those meticulous marketers cautioning for a strong program, and let Google happily go on its way, updating its algorithms… Continue reading »

    Signal Founder and Chief Revenue Officer Marc Kiven tells WIT Strategy partner Bill Brazell that whereas programmatic media is about efficiency, addressable media is about putting the right ad in front of exactly the right person at the right time. As buyers insist on knowing exactly who their ads are reaching, off of Facebook as… Continue reading »

    By: Tom Hespos Websites.  Facebook pages.  YouTube channels.  Mobile apps.  What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »

    TruSignal Marketing VP Pete LaFond tells WIT Strategy Partner Bill Brazell that his company uses offline profile data to better understand the people it’s targeting online. He describes an upcoming self-serve interface that will enable people to combine a sample customer list or CRM data with offline data. Finally LaFond, a former Yahoo exec, offers… Continue reading »

    By: Oliver J. Nelson Over the weekend Google announced a reduction of ad positions available within the search engine results page (SERP) on desktop devices. Essentially, Google’s recent change eliminates the ads that once appeared to the right of the organic listings and below the Knowledge Graph have been eliminated. Google suggests this makes for a… Continue reading »

    Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are just two successful… Continue reading »

    By: Chris Tuleya Reporting is as integral to a media campaign’s performance as planning and buying. Because of this, the responsibility for reporting and analyzing media campaign performance should not fall to professionals outside the media department. The job of reporting on campaign performance is more than just stating the obvious through bar charts and… Continue reading »

    NewCo CEO John Battelle was there when HotWired put up the world’s first banner ad, and his bestselling business book “The Search” explained how Google and its rivals transformed our culture. Now the Sovrn Holdings chairman and Axciom board member tells WIT Strategy Partner Bill Brazell that ad tech is the processing layer for the… Continue reading »

    By Tom Hespos Take a look at the most senior person on your digital staff – the one who lived through the first dot com boom.  Has she been anxious lately?  Here’s why. I can’t overstate the effect the bursting of the dot com bubble in the latter part of 2000 had on the people… Continue reading »

    Genesis Media CEO Mark Yackanich tells WIT Strategy Partner Bill Brazell that while his company is finding less fraud on desktop, it finds a little more of it in mobile. Noting a constraint on the supply of quality video advertising, he sees the unification of ad servers like Genesis partner Smart AdServer with SSPs and… Continue reading »

    By: Jess Carson In 2013, Google gave $1.2 million in awards to people researching social computing. Why do you think that is? Because Google is trying to understand how people interact with algorithms. Have you noticed that each major technological update correlates to a consumer behavior trait that has changed the landscape of search? Google’s… Continue reading »

    ConvertMedia CEO Yoav Naveh tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social-media sites, Naveh says, than in front of visitors who come in via the homepage. He… Continue reading »

    Just a couple days before Christmas, the Federal Trade Commission issued guidance on Native Advertising that touched off a wave of blamestorming across the digital industry. The timing was terrific.  With visions of sugarplums dancing in everyone’s heads, and the ad industry preparing for its end-of-the-year shutdown, the controversy could wait.  We would deal with… Continue reading »

    Brian Solis, a principal analyst at Altimeter Group and an award-winning author, tells WIT Strategy Partner Bill Brazell about his new book, “X: The Experience When Business Meets Design.” Solis argues that businesses have entered a new era, in which your brand is defined by those who experience it. (Bill suggests that Disney may understand… Continue reading »

    When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

    AudienceXpress President Walt Horstman tells WIT Strategy Partner Bill Brazell that AudienceXpress, which was recently acquired by Comcast, is now announcing two major advances in its programmatic-TV platform: (1) An industry-first API that enables demand-side partners to partner with their platform; and (2) A self-serve user interface that enables agency partners to login, build their… Continue reading »

    Three seconds.  That’s the viewability of an average billboard, assuming you’re going 65 mph down a highway and the billboard is 300 feet down the road. This is 6x shorter than the average digital display ad. With such little exposure to the customer, it can be challenging to make an impact in a silo, however… Continue reading »

    Sticky CEO & CRO Jeff Bander tells WIT Strategy Partner Bill Brazell that his company specializes in Visual Engagement Optimization — combining information on engagement and emotion as people watch video ads. In 27 countries Sticky has asked, “Did people comprehend the ad? What did they respond to?,” using webcams to measure facial responses. A… Continue reading »

    By John Mracek, CEO, NetSeer So you’re a marketer who’s mastered retargeting. You’re reaching your current and former customers, anyone who has visited your website or downloaded your app, and even those who have merely done a search within your broad product category. That adds up to a large pool of prospective future converters, but… Continue reading »

    By Oliver J. Nelson Google’s RankBrain represents the end of SEO as we know it, if some search pundits are to be believed. When Google announced the existence of RankBrain at the end of October the predictions of its ultimate impact on SEO numbered about as many as the frustrated webmasters themselves. While RankBrain will certainly… Continue reading »

    Atomized CEO ChRiS Gomersall tells WIT Strategy Partner Bill Brazell that he came up with the idea for Atomized while serving as Facebook’s first creative strategy leader. He saw a need for a service that showed a marketer what each campaign looks like on each medium, in real time. (One marketer was dismayed to learn,… Continue reading »

    By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

    December rolls around, and another year has passed. Fifty-two weeks gone in a snap, with another set ready to roll out at the stroke of midnight, January 1st. And in that time, we’ve published some great pieces. We’ve listened to you, our readers, and noted the ones where you just couldn’t get enough. Last year… Continue reading »

    Pypestream Founder and CEO Richard Smullen tells WIT Strategy Partner Bill Brazell that he wondered why he couldn’t instant-message his airline as easily as he could IM his sister. So after finding someone to replace him at Genesis Media, he launched Pypestream, the market’s first purpose-built B2C messenger — a step toward what Richard sees… Continue reading »

    When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

    Upstream Group Founder and CEO Doug Weaver tells WIT Strategy Partner Bill Brazell that while sales is always a solitary profession — “it’s you and your number” — the automated algorithms of ad tech can make it even more so. Drawing on deep experience, Weaver urges salespeople to avoid bragging about their product right off… Continue reading »

    I’m not one for petty blamestorming when it comes to the collapse of the implied contract, but this definitely set off my irony meter. Let me get this straight…  The APAC head of a major programmatic agency is blaming ad blocking on millennial attitudes?  This strike anyone else as the pot calling the kettle black?… Continue reading »

    Altitude Digital CTO Manny Puentes tells WIT Strategy Partner Bill Brazell that Altitude ARENA offers publishers the same data the buy side uses to assess and buy publishers’ inventory, so publishers can put together better audience acquisition strategies. Music: “Morning Rays” by Jim Duffy. Used with permission.

    Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

    MediaVillage Publisher and MyersBizNet Chairman Jack Myers tells WIT Strategy Partner Bill Brazell that MediaVillage has been publishing 50 pieces of thought leadership per week in the run-up to its official launch in a couple of weeks, by writers such as Stuart Elliott and Charlene Weisler. At the same time, Myers is preparing to publish… Continue reading »

    PebblePost CEO Lewis Gersh tells WIT Strategy Partner Bill Brazell how he and his partner invented programmatic direct mail, which enables advertisers to send paper mail to website visitors. If mail recipients return to the site to check out that product again, PebblePost measures that, too. The results — 20% response, and more than 40%… Continue reading »

    Viewability, ad fraud and ad blocking are three things making headlines in the digital ad business recently that make marketers wonder if their ads are being seen at all. Predictably, execs at holding company agencies have blown a lot of hot air over the past year when it comes to a viewability threshold.  Last year,… Continue reading »

    Q Digital CEO Scott Gatz tells WIT Strategy Partner Bill Brazell that 70% of America’s 16 million LGBTQ adults would pay a premium to support a brand that supports them. He says Lexus and Marriott are among the brands doing it right. Gatz notes that the threat of backlash from those who might boycott brands… Continue reading »

    A little while ago, I made an appointment for an eye exam online. The day of the appointment, I showed up and talked to the receptionist. She said the doctor had already left for the day. If you’re wondering what “silos” look like on the other end of the funnel, this is a great example.… Continue reading »

    A couple years ago while on vacation, we got rained out at the beach.  Bummer. Not wanting to waste the day staring at our kids playing Minecraft on their iPads, we ventured into town, where we met up with a friend and ended up at one of those paint-your-own-pottery places.  The kids had a fun… Continue reading »

    SuperAwesome CEO Dylan Collins tells WIT Strategy Partner Bill Brazell that as 10-year-olds become the unofficial CTOs of their households, and influence parental purchases, electronics and auto advertisers have begun to aim ads at them. Advertisers can’t use cookies or any kind of profiling on kids under 13, though — and that protected group is… Continue reading »

    “We messed up.” – The Interactive Advertising Bureau. “We know.” – Everybody Else. There’s probably a really good book to be written about how the digital ad industry got to this point, where it cluttered up digital media so badly that the industry requires a “Hoarders”-style intervention. Don’t.  Say.  We.  Didn’t.  Warn.  You. It’s a… Continue reading »

    Engage:BDR CEO Ted Dhanik tells WIT Strategy Partner Bill Brazell about malvertising: What it is, how it works, and how companies like engage:BDR fight it. Dhanik explains that some bad actors now create LinkedIn profiles and fake email addresses to help them pose as employees of legitimate companies so they can spread malvertising by buying… Continue reading »

    A recent PBS NewsHour story on chronic illness plaguing adults was a photo essay. No statistical data, no mention of medical journals, no expert doctor commentary. Only pictures of people with their illness written on their arms and hands covering their mouth.  Yet, it was engaging and impactful. Why only visual images in a medical… Continue reading »

    I’ve come to accept the fact that digital advertising in all its forms is the medium of choice for many marketers these days. Digital has been the recipient of innovations such as animated banners, video integration, smart watches, Social Media, and in App Ads that have taken the medium beyond its creative, targeting and tracking… Continue reading »

    Qriously CRO Charles Gabriel tells WIT Strategy Partner Bill Brazell that smartphones and tablets — the most personal tech devices people have ever owned — offer the ability to learn the mindset of 1.2 billion people around the world. Qriously is currently running a consumer confidence survey in China, for example — sampling 10,000 respondents… Continue reading »

    While I hate to make it seem as if I’m throwing in with the Tinfoil Hat Brigade, I did want to mention two rather disturbing trends the digital ad industry ought to take note of, pronto. The first is a decidedly weird black box-ness regarding tracking methodology.  Prior to the rise of mobile, ad sellers… Continue reading »

    33Across CEO Eric Wheeler tells WIT Strategy Partner Bill Brazell that people who use ad-blocking software are stealing, and that Congress may soon act to stop it. Meanwhile, he says that video consumption will only rise, as improved data plans and phones — he says that Apple already knows what its next three or four… Continue reading »

    With fraud and viewability making splashes in the digital advertising trade press, I find it curious that nobody seems to be talking about how different types of digital campaigns are affected by them in different ways. If you’re running a direct response campaign, you might not even care about fraud or viewability, particularly if you’re… Continue reading »

    Trueffect CEO Alex Yoder tells WIT Strategy Partner Bill Brazell that brands are now able to use data to avoid reaching consumers in ways that may be unhelpful or even unnerving. By capturing customer identification, trueffect determines the best way for a brand to interact, and serves content appropriate to that brand. Brands can now… Continue reading »

    Several weeks ago, I posted “Why prospective clients sometimes don’t get what they ask for with RFPs” which outlined top items I think a prospective client should include in an RFP. Then it occurred to me that agencies should also have a must-do list that they should follow when responding to RFPs.  So, below is… Continue reading »

    Aki Technologies Co-founder and CEO Scott Swanson tells WIT Strategy Partner Bill Brazell what it means that people are now spending more time in mobile apps than they are watching TV. Swanson explains that Aki has found 130 “mobile moments” — times of day or activities in which mobile users respond better to ads —… Continue reading »

    As soon as you hit a content page, the begging starts.  “Join our e-mail list.”  “Like us on Facebook.”  “Share with your friends.”  The begging usually starts with a page overlay, although an ad might be shown at the same time.  Some sites even throw up a paywall or subscription request. What would make publishers need… Continue reading »

    California Sunday President and Publisher Chas Edwards tells WIT Strategy Partner Bill Brazell about the two paths publishers can take today. One path, Chas says, garners all revenue from digital platforms, so — because online advertising doesn’t pay much — such publishers focus on volume, producing many stories per day and disseminating them across social… Continue reading »

    Back in May I wrote a preview outlining some of what we could expect from the revised partnership agreement between Yahoo! and Bing while advising clients and agencies to not to let the opportunity to jump in ahead of other advertisers slip away. Unfortunately, between the large percentage of advertisers still unwilling to embrace Bing… Continue reading »

    HIRO Media VP of Product and Marketing Oded Napchi tells WIT Strategy Partner Bill Brazell that HIRO became one of the four major online video ecosystems because of philosophy. Oded and his brother, HIRO Cofounder Ariel Napchi, both studied the philosophy of ideas in college, writing about the Internet as a complex system. They realized… Continue reading »

      While some might argue that Flash has had one foot out the door for some time, Google, Mozilla, and Amazon indisputably delivered the killing blows this summer. In June 2015, Chrome introduced an update that will “intelligently pause” Flash animations, which means that starting in September, all Flash-based ads will appear as a static… Continue reading »

    Between a report on ad blocking recently released by Adobe and PageFair, and the news about Chrome blocking Flash, anxiety over the percentage of ads actually reaching digital users is certainly understandable. That report puts ad blocking software on the devices of over one-quarter of U.S. Internet users.  Do keep in mind that PageFair is… Continue reading »

    SocialCode Chief Marketing Officer Max Kalehoff tells WIT Strategy‘s Bill Brazell that today’s smartest marketers are ‘digital first’ — that is, they use the fast learning and data of online advertising to guide marketing decisions in other media. Max explains how controlling waste may be the fastest path to ROI, and notes that the finely… Continue reading »

    Mike Westgate

    I will preface this entire post with the fact that I am a card-carrying LinkedIn advocate. Playing both job- and talent-seeker at various points in my career, it has become my sole networking tool and a comprehensive resume replacement. My profile page is a highly-curated collection of personal statements, professional experiences and accolades, and business contacts. This… Continue reading »

    As Stephen Colbert prepares to take over the Late Show reins from David Letterman on September 8th, the average age of the late show hosts will drop by almost 14 years since Letterman and  Leno dominated the scene. This change is a significant sign of culture icon Howard Stern’s impact over Generation X and the power this… Continue reading »

    Lotame CEO Andy Monfried tells WIT Strategy‘s Bill Brazell about the two methods of cross-device targeting: deterministic and probabilistic. Companies like Lotame make matches using unstructured data nuggets to tie devices together — relying on location, IP, and browsing habits to make it likely the two devices are linked. Lotame works on a number of… Continue reading »

    By: John Weisgerber, SVP Sales, GumGum   I love bringing stories to life. Not in the sense of animating text, but rather in taking a message and providing the structure and platform for it to be fully realized. This is what initially drew me to content publishers. When I was working for a fashion publisher,… Continue reading »

    By Cindy Seebeck   “What makes a good RFP?” is a question we’re often asked by advertisers who are interested in engaging an agency.  It’s asked so often, I thought I’d offer up a checklist of things advertisers want to make sure they include in a Request for Proposal. Like the saying goes, garbage in,… Continue reading »

    Suggestv CEO James Pringle tells WIT Strategy‘s Bill Brazell that too many ‘promoted content’ companies send readers away to low-quality clickbait sites. Can publishers do better? As Pringle recently described on LinkedIn, Artificial Intelligence and machine learning can use contextual relevance to double a publisher’s on-site video views. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

                  If there were any doubts that ad viewability would be the hottest ad tech topic of 2015, they evaporated with recent announcements from Google, the IAB, and the American Association of Advertising Agencies.   On the heels of Google’s December announcement that 56% of ads served on the… Continue reading »

    “You’re not going to be ready,” half-smiled Bob Garfield over a decade ago. According to his Chaos Theory, the broadcast model was going to collapse before digital had the wherewithal to scale campaigns to any sort of size that mattered.  As far as problems go, this was a good one for digital to have. It… Continue reading »

    BlurbIQ CEO Scott Reese tells WIT Strategy‘s Bill Brazell that he got into the advertising business because he hated advertising. Reese explains that gamification can induce people to pay attention to ads, and announces that BlurbIQ will soon release an industry-first image content discovery platform. The platform will enable advertisers to easily add images that… Continue reading »

    .   Last year, Oliver Nelson warned us against ignoring Bing when running paid search, a move which had become popular with agencies as Google continued to dominate the market. His advice has become even more important as Microsoft begins rolling out Windows 10. Bing Ads anticipates 10% – 15% more search volume by September… Continue reading »

    gShift Cofounder and CEO Krista LaRiviere tells WIT Strategy‘s Bill Brazell how brands and agencies use her company’s web presence analytics platform to track a brand’s presence on the web and decide what content to send out. LaRiviere says gShift will soon enable brands that publish in many different social channels to compare the strength… Continue reading »

        How accurate is the #1 source of medical information on the Internet?  Click for the full size infographic.      

    Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why it’s a problem that the Internet has failed to create good pathways for automated traffic. For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a… Continue reading »

    The calls for transparency in the digital advertising space have only increased in number and volume over the last three years. The trouble is no one seems to have precisely the same definition of transparency. For some, transparency relates to viewability and an in-depth understanding of where ads are shown. For others, it refers to… Continue reading »

    Somebody recently uttered it at a meeting here and heads swung around – “spillage.” The correct term for media weight that falls into adjacent markets, or outside where it was intended, is “spill.”  It was a minor transgression, but the digital media industry has this annoying tendency to add syllables to words, use the wrong… Continue reading »

    Having noticed the passivity with which he and others typically watch video, Zentrick Co-founder and CEO Pieter Mees searched for a way to make the growing medium as engaging as websites. He tells WIT Strategy‘s Bill Brazell how major brands use Zentrick’s technology platform to make videos interactive and track user engagement in great depth… Continue reading »

    The value of content has been under assault since the dawn of the Internet. The ability to get content for free online for the last nearly 20 years has let to a widespread culture that no longer finds content something worth exchanging for monies. Heck, some might argue the value of content as been under… Continue reading »

        Flash’s days are numbered. And that’s probably a good thing for digital advertisers. Calls for Flash’s head on a platter hit a fevered pace this past week. The Adobe software has been a mainstay for rich web ads and extended website functionality since the late 90s. There was even a time when almost… Continue reading »

    Sense360 Co-founder and CEO Eli Portnoy tells WIT Strategy‘s Bill Brazell how cell-phone gyroscopes and accelerometers can work with GPS to give marketers and app makers a much more granular understanding of what cell-phone users are doing, and therefore what experiences may appeal to them. Portnoy explains a number of ways his company protects consumer… Continue reading »

    “Why am I followed all over the Internet by the same ads?” It’s the question I most often have to answer when someone outside the industry figures out that I work for a media agency. We review how this all happened, covering in excruciating detail how companies use pixel tags to drop cookies on consumer… Continue reading »

    Freelance writer Todd Wasserman tells WIT Strategy‘s Bill Brazell that he recently left a business-editor post at Mashable to strike out on his own. A column at U.K.-based Campaign Magazine and regular work for The Economist Intelligence Unit help structure his week, while leaving time for him to pitch other ideas. Wasserman has useful advice… Continue reading »

    Revise your playbook when it comes to Out of Home advertising. The world of Out-of-Home (OOH) advertising is changing drastically, thanks to newer digital options, and it’s time to clear up some misconceptions: Misconception #1 – OOH takes weeks to months to get to market Web ads used to be the speed demon when it… Continue reading »

    Encore Media Metrics CEO Steve Latham tells WIT Strategy‘s Bill Brazell that too many agencies continue to rely on last-click attribution because brands don’t insist on better measures. Meanwhile, brands that are having success with higher-quality measurement understandably avoid telling their competitors how to replicate that success — so the word doesn’t spread. Nonetheless, while… Continue reading »

    Special accommodations for certain pharmaceutical advertisers in Google’s paid search platform will soon end, leaving some of those advertisers wondering about how they’ll continue to use the medium. Two decisions, in particular, bring pharma paid search ads in alignment with advertisers in other categories.  The first is the elimination of the black box ad unit,… Continue reading »

    Econsultancy VP of Research Stefan Tornquist tells WIT Strategy‘s Bill Brazell that too many companies think they handle customer service well. Their customers disagree. Tornquist explains how companies could use technology to strengthen relationships with customers. He suggests that companies start using real-time data, customization and geolocation to create uniquely valuable connections with customers, rather… Continue reading »

    Millennials. It’s pretty much the only audience marketers, marketing service providers, and the trades they read all talk about. And that is understandable. It’s estimated there are some 80 million young men and women born starting in 1980 through 2000.  For some perspective, Generation X, the group of people born by and large from 1964… Continue reading »

    By the time you read this, Snoop Dogg may be Twitter’s new CEO. With the ‘resignation’ of Dick Costolo on June 11th Twitter finds itself back in the all too familiar land of Spanish TV Novellas.  The Twittersphere, media pundits and Chris Sacca have all outlined their theories to right Twitter’s woes. Jack Dorsey is… Continue reading »

    The mobile web has long since passed its tipping point. Approximately two-thirds of Americans own a smartphone, and they spend a considerable amount of time using that phone for online content. More than three-quarters of the top digital news websites now receive more traffic from mobile devices than desktop computers, indicating that mobile web presence… Continue reading »

    How often should we re-examine standard Terms & Conditions for the digital media buying industry? This happens every few years, it seems.  Insertion Orders issued at a display campaign launch end up setting off a flurry of meetings with legal teams from both the advertiser and the publisher sides of the equation.  Meanwhile, this cavalcade… Continue reading »

    Business Insider Chief Revenue Officer Pete Spande tells WIT Strategy‘s Bill Brazell about the unusual route he took to a career in ad tech; the one phrase ad-tech CEOs should stop using; and the importance of writing skills – yes, writing – in our automated future. Music: “Morning Rays” by Jim Duffy. Used with permission.

    Ad tech has become a necessity for marketers, even though the words so often associated with the space are “complex” and “confusing.” The space is dense with tech-speak, and many companies fall into a trap of adopting messaging that overcomplicates things and creates misconceptions that other companies then have to fight against. If this is… Continue reading »

    North of $25 Billion in media business is now up for grabs, and the industry pundits are hedging their bets when it comes to their theories as to why. It would be easy to simply take at face value some of the reasons marketers claim are catalysts for the insane number of reviews going on. … Continue reading »

    Netseer CEO John Mracek explains to WIT Strategy‘s Bill Brazell how his company uses concept targeting in order to improve advertiser ROI. The company’s academic founders use ‘content graphs’ to better understand user intent. By anonymously tracking user’s page consumption, Netseer can create a cookie-based understanding of the people most likely to be interested in… Continue reading »

    When we think of movies that make accurate predictions about advertising in the future, we tend to think of sci fi dramas like Minority Report.  But I wonder whether the second comedy movie from the greatest movie trilogy of all time did a better job. October 21, 2015 will be upon us in just a few short months.… Continue reading »

    Adsmovil Founder and CEO Alberto “Banano” Pardo tells WIT Strategy‘s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones. Adsmovil, which serves large publishers such as Univision and Telemundo, partnered with PubMatic to launch the programmatic exchange. As Pardo explains, the… Continue reading »

    In the last few weeks, some of the nation’s – the world’s – largest advertisers have announced putting up their media accounts for review. Johnston & Johnston, Sony, General Mills… Coca-Cola, Unilever and L’Oreal announced doing the same thing not long before that. These companies represent billions of dollars. That’s right, billions with a “b.”… Continue reading »

    Audience engagement is the key ingredient in any marketing strategy, as it is the consumer who plays a part in driving the success of a brand. Considering the United States is a very diversified country, it becomes even more essential for brands to take into account multicultural marketing efforts and be mindful of who they… Continue reading »

    Programmatic ad delivery in the U.S. is poised to become a $20 billion market next year, with mobile ranking as the number one opportunity. Driving this massive growth in the mobile ad market is the proliferation of consumer data and advertisers’ ability to glean actionable insights. In fact, the data we have at our disposal… Continue reading »

    My friend and former client Dave Morgan tackled a subject near and dear to my heart in a recent Online Spin column – ad agencies’ loss of the coveted role of ‘agent’ to their clients.  In that column, Dave correctly identifies a few aspects of the agency-client relationship that, once threatened, cause agencies to abdicate… Continue reading »

    eMarketer Publisher and VP Crystal Gurin tells WIT Strategy‘s Bill Brazell about the data explosion her publication has both chronicled and fostered, including the surprising rise of digital advertising and the occupational hazard of being asked constantly ‘What’s next?’ Music: “Morning Rays” by Jim Duffy. Used with permission.

    Saturday was a fine New York City weekend day. I worked on errands in the apartment with the wife. We ran some errands around the neighborhood. Stopped in at one of those Greek diners that used to be ubiquitous throughout the city but are now rare enough to be considered hip. You know the place…… Continue reading »

    For most advertisers, retargeting has become second nature, a practice long-ingrained in the online ad culture. Yet any advertisers who rely predominantly on retargeting are limiting the number of their prospective customers. That’s because the retargeting pool, almost by definition, is limited to people who have already checked out a brand online without actually “checking… Continue reading »

    OpenX Mobile General Manager Rob Kramer tells WIT Strategy‘s Bill Brazell how publishers can move beyond display on mobile devices, toward the native and video ads that users find more engaging. Kramer explains why publishers should move quickly, to ensure that their page and app designs are ready for the ad revenue that has begun… Continue reading »

    It was Mother’s Day this past weekend. For many of us, we either have mothers, or are mothers, or have mothers of our children. For those of us lucky enough to have one or all of the aforementioned in our lives, we celebrated with them. But something that occurred to me while out and about… Continue reading »

    Every time I hear about a “mobile format lab”–or a 3D mobile ad that uses the accelerometer and has a clever name like “Buckaroo’s Bucky Ball Banner”, or a mobile ad that tosses usability and content aside for the sake of a cool page-splitting effect–a little part of me dies inside. It’s this kind of… Continue reading »

    Just when you thought that nothing truly exciting occurred any longer within the search landscape (can any digital tactics be considered mature?) we get an announcement from Yahoo! and Bing that they have made changes to their search partnership agreement. This announcement signifies big changes to your search efforts; indeed, advertisers should already be working… Continue reading »

    Motivity Marketing CEO Kevin Ryan, coauthor of “Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors With 100 Times Your Spending Power,” tells WIT Strategy‘s Bill Brazell that too many companies today are leaning on powerful digital tools and automation without asking if their approach is right for their business — and describes the… Continue reading »

    There isn’t a day that goes by when one of the dozens of newsletters you get from MediaPost every day hits your inbox without a headline touting the latest data-driven mash-up, team-up, partnership, or can’t-live-without-solution that will make our marketing and advertising lives better. They are all based in one form or another on taking… Continue reading »

    The time pressed millennials are actively shopping online, even for toothpaste because convenience and free time is more valuable than ever before. Online shopping just makes more sense to them – at a fingertip you can click, compare price, browse and purchase. More than a third of millennials already say that they rarely or never… Continue reading »

    Operative CEO Lorne Brown tells WIT Strategy‘s Bill Brazell how clients such as Clear Channel, CBS Radio and Comcast are monetizing their enormous local media businesses in a time when the average local business receives an average of 38 different sales reps per month. Brown illuminates four factors that affect publishers’ profitability: 1) The time… Continue reading »

    The media and marketing mavens of the universe have been proclaiming for some time now the glories of social media. High reach, relatively high levels of engagement, ostensibly razor-sharp targeting. Who wouldn’t want to use it for advertising? Last week, eMarketer released a special report titled “Millennials and Social Media: Gauging How Facebook and Other… Continue reading »

    Do we still need additional evidence that programmatic is now a truly mainstream tactic? Probably not. After all, spending on programmatic in the U.S. is expected to reach $20 billion  by the end of next year. Still, if there are any lingering doubts about the enormous impact programmatic is having on the industry as a whole,… Continue reading »

    If you occupy shelf space at the drug store, ignore the pharmacist at your own peril. Pharmacy Today’s annual survey reports that pharmacists’ estimate 79 percent of patients purchase the over-the-counter product they recommend and 92 percent of pharmacists walk a patient to the OTC aisle to make their selection.  The survey also goes on… Continue reading »

    MRY founder and CEO Matt Britton tells WIT Strategy‘s Bill Brazell about his hot new book, “YouthNation: Building Remarkable Brands in a Youth-Driven Culture.” Among the insights Matt shares here: Young people are now driving the entire economy in a way that’s never been seen before; “Barbell Economics” reflects the erosion of the middle class… Continue reading »

    Last week it was reported that yet another very large company – one that spends something in the neighborhood of one billion dollars on advertising and promotions – is seeking 150 day payment terms on invoices they are responsible for. This means that when said company incurs costs for advertising product (say, media) and services… Continue reading »

    Bob Garfield has been milking the same idea for a decade. At a recent conference, I saw Bob Garfield deliver the 30-minute version of his Chaos speech for the umpteenth time, and it seemed like the sentiment in the room was that Bob has been playing Chicken Little for too long. Indeed, during the Q&A… Continue reading »

    Smart AdServer U.S. General Manager Romain Job tells WIT Strategy‘s Bill Brazell that today’s publishers need integrated tools in order to optimize the balance between direct-sold and programmatic ads, and says online publishing will soon bring ad buyers and sellers closer together in a way that will enable publishers to retain more revenue. Music: Jim… Continue reading »

    The following stats are key benchmarks for measuring branded HCP website performance.

    Chris Tuleya

    I have been an avid home-brewer for almost as long as I have been in the media industry. Much like my media career, my brewing background is diverse and there is no beer style I won’t try to brew. There are some styles I prefer making (pilsners, & lagers) and some I hate (IPAs) but it… Continue reading »

    Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM. Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with… Continue reading »

    The IAB released a report this week on the mobile marketplace regarding how it is bought (programmatically, direct, etc.) and how advertising in the mobile marketplace also encompasses possible opportunities with connected devices. The report also shows that advertisers are making a shift to mobile at the expense of other media. About 1/3 of dollars… Continue reading »

    There’s a trade war brewing between the U.S. and Europe over the future of digital media – and Europe has fired its first shot. Interestingly, the weapon du jour in this trade war is privacy. And much like the infamous Maginot line, the tactics used in this war are very likely to be circumvented. Europe… Continue reading »

    Wearables are turning our daily health routines into a game, simultaneously making it easier for us to track and share our health data.  It’s the next “big thing,” but how big is it? The growing trend of wearable devices, like FitBit and Jawbone, makes it possible for consumers to access their medical information, monitor their… Continue reading »

    Rob Heiser, cofounder and CEO of Segmint, tells WIT Strategy‘s Bill Brazell how his company works with highly regulated data, why financial institutions have lagged behind other industries in the use of data in advertising, and why Segmint’s ad campaigns Never Stop Running.

    We’ve all heard the expression, “actions speak louder than words.”  That phrase rings especially true in the ad tech space, as the industry intuitively know what it should be doing and how it should be acting – but defiantly stands back and does little to fundamentally change. To preface, I’ve been in the audience targeting… Continue reading »

    How to Win the Mobile Arms Race We all know that mobile isn’t “just another channel”, and brands are now thinking about how mobile may soon fundamentally change the way they operate their businesses — if it hasn’t already done so. At the moment, we’re seeing a mobile arms race. Some brands are now investing… Continue reading »

    Chris Tuleya

    Ignore for now the advertising opportunities that may come along with the recent deal Twitter and Google made; those opportunities will show themselves in due time. What matters for brands today are the issues that can arise from Google amplifying the voices of average Twitter users. Without specific guidelines, the wild west landscape this deal… Continue reading »

    STAQ CEO and Cofounder James Curran explains why he created a system that automates the collection and aggregation of reporting and line-item information for publishers and marketers, how STAQ cooperates with other systems, and the operational nightmare that can result from the new focus on viewability.

    Last week, Adweek published an article about the role out of Google Fiber’s test of an ad tracking system in the Kansas City market. The program will track exactly how may people saw your ad, and it will be able to dynamically insert advertisements based on information Google has about who is in the household… Continue reading »

    In a world where pharma marketers spend tremendous amounts of money and effort engaging with healthcare providers, can OTC and CPG marketers have an impact on this critical audience? I attended the ePharma conference in New York City recently and was able to learn a great deal about some of the latest methods DTC marketers… Continue reading »

    Varick Media Management VP of Product Strategy Jim Caruso explains that ‘transparency’ has become a loaded word, why value may be a more important goal — and describes recent progress in programmatic TV and native.

    As the myth goes, if you follow a leprechaun to the end of the rainbow, you’ll discover his pot of gold. This isn’t unlike the marketer’s quest to understand the elusive customer journey. With St. Patrick’s Day around the corner, here are some recommendations for achieving the most effective digital marketing campaign results. Guinness or… Continue reading »

    What does it mean to live in the “Gigabit Internet” world of infinite access, unimaginable speed, and constant connectivity?  Does it mean we can live healthier? High-speed networks that aren’t managed by your region’s cable company or the big telecoms are all the rage when it comes to Internet access.  After much success in Kansas… Continue reading »

    MediaRadar Co-founder and CEO Todd Krizelman explains that his company provides ad-sales teams with sales intelligence, talks about the joy he felt recently in promoting two people from within, and tells us what’s next for native advertising.

    Yes, media kickbacks do exist.  We know, because they’ve been offered to us.  (And before you ask, the answer is no.  We didn’t take advantage of them.) Former Mediacom CEO Jon Mandel caused something of a stir last week at the ANA Media Leadership Conference, asserting that media agencies aren’t living up to their fiduciary… Continue reading »

    Based on all the headlines we’ve seen in recent months, you could be forgiven for thinking that programmatic is already taking the TV industry by storm. And, to be sure, the time will come — probably sooner rather than later — when programmatic becomes a dominant force in television advertising. After all, it’s not hard… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    This morning might be a great time for a thought exercise.  I’d like you to take stock of the last two dozen items you’ve posted to social media.  Not your company’s feeds, mind you, but your personal ones. As you’re reviewing those tweets, photos, posts and everything else, I’d like you to examine them through… Continue reading »

    Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

    The ‘90s ended 15 years ago, but one would think we’re still in that decade judging by contemporary pop culture. From fashion to music to TV, it’s become widely apparent that Millennials are nostalgic for the decade in which many of them grew up. In recent years, crop tops and the footwear of a bygone… Continue reading »

    It happens every year:  Like the Zombie apocalypse, proof-of-life for Elvis or Lindsay Lohan’s untimely demise, SEO remains a favorite target for outlandish predictions in the trade press and digital marketing forums. It’s no surprise, then, that the New Year brought with it fresh declarations predicting the death of SEO. Once again, let me reassure… Continue reading »

    John Shankman of Hashtag Labs explains how his company develops content and negotiates the ad-tech world on behalf of independent publishers.

    Glenn Cameron was one of the first people I met in my first digital agency gig.  I had just arrived at K2 Design, one of the first publicly-traded digital agencies, by way of Young & Rubicam.  My colleagues at Y&R had insisted I was insane for leaving the security of an established Madison Avenue ad… Continue reading »

    Why hasn’t pharma fully embraced the programmatic revolution? Programmatic buying can realize terrific efficiencies in digital media buying, particularly when advertisers need to scale contextual ad buys or in buying large quantities of display ad tonnage.  So why aren’t pharmaceutical marketers on board with it? Innovation can be challenging in regulated sectors, usually because companies… Continue reading »

    Thinknear President and GM Loren Hillberg explains that location-based mobile advertising is more complex than some people imagine, and that one of those complexities involves predicting where mobile-phone users will go next.

    It’s the time of year again when Sports Illustrated, during the depths of winter, tries to remind the chilly male what it means to be where it is warm… and girls in bikinis are everywhere you turn. The 2015 cover features Hannah Davis, an American model most famous, before this cover, as being the former… Continue reading »

    by The Makegood Staff “What has helped you understand strategic digital marketing better?” In response to our informal polling question “What’s on your bookshelf?” we got some interesting responses, some useful ones and even a few surprises.  When we asked about the tactical guides digital marketers kept at their fingertips, we heard a lot about Media… Continue reading »

    The longtime foundation of Broadcast TV’s revenue, advertising spending, is slowly but surely being eroded by Net based companies.  Yet it is not just via the giant digital-based advertising providers (ex. Google) it’s from technology-based companies that are not even after advertising dollars. Subscription based video on demand (SVOD) services, such as Netflix (36MM US… Continue reading »

    The Makegood is proud to introduce a new feature, Humans of Ad Tech, which will run regularly on Wednesdays. As media and technology combine to produce ever-more-compelling ad products, one of the things we can overlook is the human side of the business.  Makegood Contributor Bill Brazell will be seeking out some of the top… Continue reading »

    Everyone knows the story of David and Goliath. Or, I should say, everyone thinks they know it. Ask anyone if they know the story of David and Goliath and most everyone will say the same thing: a big giant dude named Goliath, considered the best fighter of his people, comes forth and challenges the enemy.… Continue reading »

    I love puppies. I even have one named Pippin, a 10 month old Labradoodle.  But I didn’t love Budweiser’s Super Bowl Puppy spot nearly as much as “Brewed the Hard Way,” the brand’s step child spot that ran shortly after the beginning of the second half. Judging by a bunch of articles on the blogosphere… Continue reading »

    Chris Tuleya

    How much do global offices of larger agencies really collaborate on a global piece of business? Not surprisingly, it has a lot to do with how the bigger company is structured and things may not always be as they seem. When an agency says they have feet on the ground in other countries in a… Continue reading »

    What is Effective Reach? A: Percentage of targeted-audience that is exposed to a particular ad during a specific period, to effect (brand awareness and) the purchase of a product or service. (Source: The answer to the question “why do you want to work in media research” was the one that landed me my first job in advertising, as a media research analyst. My answer:… Continue reading »

    Years ago, when Twitter first became a popular social media activity, a friend and colleague of mine used to call it “shi**er. His point was that people were Tweeting every thought, every passing fancy, every fart in the wind, including those actions being taken in the restroom. I certainly found myself doing that a lot… Continue reading »

    By The Makegood Staff Lots of interesting thoughts permeated the memesphere during the big game yesterday.  A close game meant viewers stayed engaged until the end, but was that always a good thing?  We pulled some of the funnier Super Bowl commercial memes from reddit.  Here they are in all their glory. Looks like some… Continue reading »

    Since the dawn of advertising, savvy marketers have strived to measure the impact of their campaigns. Easier said than done, of course. While we as marketers have come a long way since the days of John Wanamaker, the irony of today’s rapid shift from offline to digital is that it is actually more difficult than… Continue reading »

    Networking is a crucial component of success in the media business.  As much as the programmatic folks might want to diminish the impact of relationships, the advertising and marketing business is primarily driven by them. At the same time, digital technologies have completely changed how we cultivate and maintain relationships, so it’s natural that networking… Continue reading »

    To gather these insights, Crowdtap polled 6,000+ US men and women on their platform to determine how likely consumers are to interact with brands on social media during the Super Bowl. Crowdtap, founded in 2009, is the people-powered marketing platform that puts people at the heart of brands’ marketing.

    Last week I laid out the schism between proponents of big data’s power and those who are skeptical of its magic. I concluded by saying this week I was going to lay out what some of the true power of big data in online is. The real impact on advertising that big data – from… Continue reading »

    From the growth of Amazon and Alibaba, it is clear that many brands seek to sell well beyond their native boarders and traditional markets. One of the primary starting points for new purchases is search but assuming search is the same across the globe is a mistake that can cost retailers and brands a significant… Continue reading »

    Any salesperson receiving an insertion order from an agency is often confronted by an odd gathering of legal clauses or addenda that can seem overwhelming at first. Industry associations representing various media are eager to provide standard terms and conditions to help streamline the process of doing business.  A good example is the Interactive Advertising… Continue reading »

    Conventional wisdom suggests marketers should bond with the 18-34 demographic, to formulate strong brand relationships and win customers with the highest likelihood of providing strong lifetime value.  But do these decisions make sense in an era when Baby Boomers control so much wealth, have the ability and desire to purchase? With boomers representing nearly half… Continue reading »

    If you’re a CPG marketer and you still think of programmatic as only a tool for display, there’s good news: Programmatic video is taking off, and, when it comes to CPG brands, video offers the real promise of programmatic. What makes programmatic video such a natural fit for CPG brands? For one thing, many CPG… Continue reading »

    Is big data all we need to make successful marketing happen in today’s techno-centric, digitally driven media environment? Or is it all a sham, with the focus on big data distracting us from other more fundamental problems with advertising as part of the marketing exercise? The question comes up a lot in the circles I… Continue reading »

    The following is an exclusive excerpt from The Marketer’s Guide to Video SEO, a new white paper available from Conductor. Makegood readers can download the full white paper here. As search engines like Google, Yahoo, Bing, and beyond become more intelligent, online videos are steadily gaining search importance. It’s no secret: Google states outright “often the best… Continue reading »

    Recently I shared an example of how an engaged agency can proactively work to protect their clients. Fittingly, the social scientist Hugh Mackay once quipped that “Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational.” While I hope we all agree this perspective represents the dimmer view of life’s… Continue reading »

    My dad came up as a journalist in the 1960s with a steno note-pad in his pocket and a manual Smith Corona typewriter on his desk. Once he started writing books in our home office, I knew a break in the machinegun-like keyboard thunder meant he either needed to change the ribbon or it was… Continue reading »

    It’s that time of year when promises are made to one’s self that portend the improvement of that self. A pledge to forestall the pleasures of the present you in order to benefit the future you. But as always these promises are hard to keep. Either because they are unrealistically ambitious or because they are… Continue reading »

    When you go to a grocery store these days, you’re more informed. It is a product of the age we live in; you can research where your vegetables were grown, and farmers and producers gladly extoll the narrative of the care and thought they put into what you are eating. There’s value in what they… Continue reading »

    Communication and advertising strategy, trade/retail activation and relationships, innovation, packaging, game changing research, managing your boss – these are just a few examples of the strategic issues that command the attention of a CMO. With so much to focus on, media almost never makes it to the top of list.  It’s perpetually on the “things… Continue reading »

    You will not find many folks who doubt the sales driving efficacy of TV, but many doubt there is a way to properly measure that efficacy.  The GRP is a nice measurement but it’s far from the Rosetta Stone when evaluating TV’s effect on consumer behavior. Stimulated by the major refinements made in digital measurement,… Continue reading »

    Early in my career, I was analyzing some digital campaign data across multiple clients, trying to glean an insight or two we could put into a best practices document.  With the help of my boss, I found it. At the time, Click Through Rate was king and most advertisers were treating digital like a direct… Continue reading »

    The current construct for big data’s assignment of value is assuming that what is always countable is always meaningful.  This simply isn’t the case. There are ample non-affirmative causes for behavior; in fact, the majority of behavior causes are non-affirmative. I’ve said hundreds of times that the sum of human behavior is not renderable into… Continue reading »

    It’s easy to be overwhelmed by choices as a modern marketer. Whether it’s deciding between advertising on TV or YouTube or contemplating Twitter promoted tweets versus Facebook ads, the options and number of combinations are endless.  With new advertising options popping up almost daily, it can be difficult to execute an integrated campaign properly. The… Continue reading »

    As 2014 begins to wind down there seems to be a ‘year in review’ article or list around every corner. So the staff at The Makegood figured we would jump on the bandwagon and take a trip down memory lane ourselves. We kicked back, grabbed some eggnog, reread every article and discussion, and consulted our analytics data… Continue reading »

    I don’t want to take up too much of your time, seeing as how the holidays are banging on the door to see if we are ready to pack up and go get a drink. So this will be a brief listicle to peruse while online at TSAPre… The big agencies love to announce big… Continue reading »

    Cyber Week 2014 – the holiday shopping period between Black Friday and Cyber Monday – saw record-breaking online sales that were fueled by significant spikes in mobile. In fact, compared to 2013, mobile traffic increased 50 percent this year, mobile purchases increased 45 percent and mobile revenue increased 20 percent. Historically, tablets have accounted for… Continue reading »

    Often introductions to programmatic advertising discuss the process of real-time bidding (RTB).  By the strict definition of RTB, these systems streamline insertion orders (IOs) and automate campaign execution by computerizing the negotiations and payment that comprise media-buys. Basic RTB systems require inputs for the bids, the media selection, and targeting. An operator typically enters these… Continue reading »

    If you give three buying teams the same buying parameters – identical levels, flighting and show selection – you may end up with three radically different broadcast schedules.  Each schedule will meet the marketing objectives and communication goals set out at the beginning, and they’ll each deliver the planned Gross Rating Points within the budget… Continue reading »

    The subject of viewability has created a sense of hysteria in the digital advertising space. Of course, viewability is an issue that requires a solution, but to Tom’s earlier point on this site, the issue we really should be talking about is the fraud that serves as the catalyst and makes these false impressions possible.… Continue reading »

    Drones fly through fireworks displays, drones are allowed to conduct aerial surveys, drones are used to blow up terrorist, drones might be used as ambulances, drones, drones, drones. Oh, and of course, drones are going to be delivering our books or our printer cartridges or our ice cream, courtesy of Evidently, there have been… Continue reading »

    In 2012, Gartner predicted that by 2017, CMOs would spend more on IT than their counterpart CIOs.  Since then, we’ve seen a significant increase in the consumption and deployment of marketing technologies, by marketers. With that sharp increase, however, come a number of important questions: Do CMOs know the ROI of their marketing technology spend?… Continue reading »

    Happy Friday!  Don’t you hate it when this happens?

    Many of you may have probably read Tim Mayer’s recent blog post “Why Does an Advertiser Need an Ad Server?” and I wanted to dig a level deeper into the ad server topic and explain the differences between using a first-party ad server versus a third-party ad server. I collaborated with Tim on the below… Continue reading »

    Tom Hespos

    Could we all stop freaking out about digital ad viewability for a few moments? There’s good reason to freak out this week, but let’s calm ourselves and make some sense of what’s being talked about in the digital marketplace.  Eighteen months ago, viewability was a concern, but the companies making the biggest stink about it… Continue reading »

    Viewability. It is the cause du jour. You can’t swing a dead cat at an industry function – or an industry trade pub – without hitting someone who is talking about viewability. According to the comScore Viewability Study only 46% of display ads were ever viewed by consumers. Only 31% of inventory delivered by ads… Continue reading »

    By Ross Shanken, CEO, LeadiD When it comes to Telephone Consumer Protection Act (TCPA) lawsuits, it’s not a question of if a business will get sued, but when. The onslaught of TCPA litigation affects any vertical that dials consumers, and that means pretty much every industry. With the ongoing proliferation of mobile devices, how can… Continue reading »

    Here’s a neat infographic for the next time you have to explain how consumer data is matched to cookies.

    Chris Tuleya

    Posts On the surface, the classic TV show House M.D. and the media business may seem to have nothing in common. After all, House was a medical genius who diagnosed patients when no one else could and… well, media & marketing professionals are not medical doctors. But the truth is, it is a show about… Continue reading »

    The trend toward increasing automation in digital advertising campaigns remains a popular one. Last week, however, proves that there is still no substitute for the human touch – Bing’s recently revealed Smart Annotations for search creative caused quite the stir for advertisers promoting regulated industries. Thankfully, with proactive communication we avoided exposing our advertisers to… Continue reading »

    “The internet of things.” You hear it a lot, I’m sure. Particularly if you are working in digital media, marketing and technology, and you hang with the cool kids, this is a phrase du jour that is uttered… well, every day. The term has been around for some time, I think coined by some MIT… Continue reading »

    Though it’s been said, many times, many ways, the art of search and find is second to the science of click and pay. Case in point: the recent Firefox bed hop from Google to Yahoo will be the gift that keeps on giving throughout the year—we’re just wondering whose tree is getting all those presents.… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    I have an arrival ritual when I get to the office in the morning.  I pick up a copy of The Wall Street Journal and I flip through the sections, smiling.  I’m smiling because this is an affirmation ritual.  None of my clients will end up in the Journal for their ad targeting practices, and… Continue reading »

    Last week I wrote about the notion that the modern human had developed advertising blindness. The homo mercatus is a species so over-advertised to that he has evolved to a state of being able to pass over marketing with little or no effort. What options are left brands when the intended audiences of their messaging… Continue reading »

    It’s no surprise that as the marketing technology industry matures, the roles and responsibilities of marketing and IT executives begin to blur. As marketing executives, we know that our roles are constantly changing. As the job descriptions evolve, we find ourselves with more in common with CIOs than ever before. CMOs and CIOs are both… Continue reading »

    Data-driven creative ads have exploded across the digital marketing space, but what’s their real value, and how do they actually work? Data-driven creative ads use streams of data to customize an ad’s content or presentation in real-time, so it is of optimal relevance to its audience. The reason for this is simple: Relevant ads perform… Continue reading »

    Why are local TV stations investing in more local news broadcasts when every bit of research tells them they ought not to? There is no debating the need for a multitude of news services. A democracy must have plurality of voices for the distribution of news, general information as well as editorial perspectives from different… Continue reading »

    In his 1970 hit book “Future Shock”, Alvin Toffler argued that as humanity progresses, the stress of an ever-connected, rapidly evolving, “super-industrial” world creates social paralysis. His main point — that more technology will not necessarily make life easier — certainly holds up when it comes to marketing data, and particularly the effect of programmatic… Continue reading »

    As I cruise into middle-age (or at least, I hope so!) I’ve found that the methods of self-improvement take on forms that heretofore would have been considered chores. Since I was always better at schoolwork than I was at loosing weight or going to the gym, the particular form of self-improvement I’ve recently engaged in… Continue reading »

    Today’s mobile ad landscape is a bit like the wild west in the 1800s: relatively ungoverned, mostly unstructured, and currently operating under a sort of “anything goes” attitude. Like the old west, it is space that everyone seems to be moving to quite rapidly, prospecting for modern-day gold. Recently, it feels as though we in… Continue reading »

    Today’s mobile ad landscape is a bit like the wild west in the 1800s: relatively ungoverned, mostly unstructured, and currently operating under a sort of “anything goes” attitude. Like the old west, it is space that everyone seems to be moving to quite rapidly, prospecting for modern-day gold. Recently, it feels as though we in… Continue reading »

    Congratulations, banner ad! You’ve turned 20, and you’re looking pretty good. Despite all the evolution that has occurred in the ad tech space since your birthday on Oct. 27, 1994 on, you’ve endured, though we now more often call you a display ad. You’ve proven your worth over and over, but now you’re evolving. The… Continue reading »

    Chris Tuleya

    The days between Thanksgiving and the New Year is typically a period when people spend more time with family and friends and less time online. In the search marketing world this typically results in a significant dip in traffic for most categories outside of shopping, which peaks during this time. However, trends over the past few… Continue reading »

    The digital ad ecosystem is fraught with fragmentation, transparency issues, and not to mention a cornucopia of vendors that all seemingly can hit and exceed your performance goals, all while reaching your target audience, across any screen, in the right context, at the perfect time they’re ready to convert. But let’s be honest here. There… Continue reading »

    It happens with some regularity. Traditional media likes to float the declaration from time to time that television is moribund. If you work in digital media and marketing, you hear even more often that television is dead. The latest rounds of death knells, however, are less about television as a format for content and more… Continue reading »

    The Makegood: You’ve been in the mobile space for a number of years.  What aspects of your experience are most relevant for your new role at Thinknear? I’ve served in a number of digital and mobile roles but have always had a focus on scaling high-growth businesses. At Telenav, I’ve had the chance to develop… Continue reading »

    Cree Lawson is the CEO of Arrivalist, one of the first companies to measure offline response to online advertising, which he founded in 2012.  Prior to Arrivalist, Cree founded the Travel Ad Network, which catered to online travel advertisers.  A former investigative reporter, Cree has also served in several management, sales, marketing, and business development… Continue reading »

    If anyone could point to a critical trend within the programmatic ad buying landscape, it’s transparency.  The term has been on the lips of most of the programmatic vendors pitching our agency lately, a dominant subject at recent programmatic conferences, and the subject of several opinion articles written over the past several weeks. But there’s… Continue reading »

    For all the advances in data, targeting and algorithms, it’s a surprise that the digital media industry continues to focus on technological advancements, while ignoring the ultimate goal of brand advertising—to make meaningful connections with people. Today, along with everyone else in the industry, digital brand marketers can utilize first and third-party data to access… Continue reading »

    You’ve heard the words before. They are almost always used together, a triumvirate ruling the marketing media empire. They are the legs that make up the tripod upon which advertising swings. Paid. Owned. Earned. We use these words so often now to explain the marketing media ecosystem that it’s sometimes hard to remember that we… Continue reading »

    As President of Digital it is Shenan Reed’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America. A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data… Continue reading »

    Google’s Q3 earnings release, coupled with a report from Adobe, suggest that Google’s US search business is slowing, and as a result, Google is increasing margins by raising its prices and cutting its search partner network. This has significant implications for advertisers as well as the digital advertising ecosystem at large. As users transition to lower-priced… Continue reading »

    Can you believe that search agencies are still telling many of their clients to ignore Bing? In taking over search campaigns from other agencies, we’ve found that Bing isn’t even on their radar. Evidently, their prior agency thought paid search began and ended with Google..  While Google will always represent an integral part of any… Continue reading »

    I know what you are thinking, only five? Well, I am sure there are more, but lately the volume of jack wittery in these five areas has grown exponentially among the digital marketing set. Or maybe I’m just overly sensitive.  Of course the most repellent thing I’ve found about this biz is the unending flow… Continue reading »

    At ad:tech London last week, Sir Martin Sorrell, the omnipresent, omniloquacious leader of WPP, expressed befuddlement and concern by the growing debate about transparency in the programmatic marketplace. He said, “Being agnostic is critical. I have to say I’m a bit troubled by the debate around transparency.” Now, forget for a minute how much I… Continue reading »

    Major sporting events such as the World Cup, Wimbledon and the Commonwealth Games always dominate the media, and each throws up a wealth of sponsorship opportunities for brands across the world. Coca-Cola, Adidas, McDonalds and Sony are just a few of the companies that have benefited from the global exposure that the partnerships have bought.… Continue reading »

    Industry veteran Rick Parkhill joined Videonomics earlier this week as CEO. Previously, Rick was the founder and CEO of iMedia Communications, having created the iMedia Brand and Agency Summits in 2001. Rick’s media and event career date back to 1989 and include the launch of leading publications including: InfoText, ResponseTV, and DigiTrends, and events such… Continue reading »

    The rise of the Portable People Meter brought unprecedented accuracy to radio listening. But with it came some adjustments to the methods stations use to market themselves and how buyers gauge listenership. Before the PPM, radio was measured by Arbitron (Recently purchased by Nielsen), using a diary methodology. Consumers were paid to fill in a… Continue reading »

    About 8 years ago while putting up groceries, my husband, Steve, remarked: “Do you ever buy the same brand of anything? I thought Hispanics were supposed to be brand loyal?” I pondered the query for a while and responded: “No. I guess I don’t.”  That simple question led me on a different career path because… Continue reading »

    “Two Silicon Valley giants now offer women a game-changing perk: Apple and Facebook will pay for employees to freeze their eggs.” “Facebook recently began covering egg freezing, and Apple will start in January, spokespeople for the companies told NBC News. The firms appear to be the first major employers to offer this coverage for non-medical… Continue reading »

    I’ve spent so much time thinking about The Makegood the past few weeks that my brain aches a bit.  But before we get into it, let’s revisit the developments of the past couple months. Matt Straz and the team at Namely put in a lot of time and effort to get The Makegood to where… Continue reading »

    In late September of 2014, Facebook announced the launch of an extensive new advertising network after having rebuilt the Atlas ad server. By all accounts, Facebook’s new advertising network has an incredibly rich pool of data to draw upon – a pool that apparently includes information collected on Facebook and off Facebook, and by the… Continue reading »

    Chris Tuleya

    Having pitched many clients looking for a range of media services over the past 10+ years, it still surprises me when a search-only RFP crosses my desk. It’s flattering that companies still see the importance of a strong search approach.  At the same time, it’s frustrating that the industry has not yet developed the ability… Continue reading »

    Earlier this month, Buzzfeed released an article about bluetooth beacons “hiding” and “tracking your every move” in New York City phone booths.  As someone who is deeply involved in location based data and digital out-of-home advertising, I received the article from countless sources, including partners and clients.  While Buzzfeed produced an enthralling article on the… Continue reading »

    You might say I’m a contrarian. Maybe it was my studies in philosophy when I was in college; maybe it was my strict upbringing; maybe it was 11 years of Catholic school. If you asked my wife, she would just say that I like to argue, regardless of the subject. Whatever the source, when I’m… Continue reading »

    Measurement is the governing factor that determines any media channel’s ability to experience exponential growth from marketing dollars. Facebook’s recent announcement of the new Atlas ad-serving and measurement platform is an exciting addition to the ongoing efforts for proper measurement solutions for mobile and in-store attribution. Sheryl Sandberg commented on the announcement: “Mobile’s getting a… Continue reading »

     For twenty years, Ephraim (Jeff) Bander has sat at the intersection of marketing and neurobiology.  As president of Sticky, Jeff helps clients and partners see the true value of digital advertising by measuring not just what is potentially viewable, but what is actually SEEN(tm) by consumers.  Prior to Sticky, Jeff served as Senior Vice President Client… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    “Daddy, which number is bigger?  A thousand hundred infinity million or A million hundred infinity thousand?” My six-year-old and my four-year-old have these contests when we’re riding in the car to see who can think up the biggest number.  Things like this happen when we go on long car trips and I opt to listen… Continue reading »

    For travel advertisers, it’s easy to think that simply having a desirable location – emerald green waters, white sand beaches, an average of 320 days of sunshine a year — is enough to entice consumers to hop on a plane and invest their vacation budget in your area. But beauty only takes you so far… Continue reading »

    Finn Faldi is a veteran of the digital space, having held management positions at Yahoo, United Online and Datalogix, to name a few.  He is currently CEO at Trueffect, a data and measurement company.   The Makegood: What does Trueffect do, and how has the company been innovative in the display ad technology industry? We’re a first-party… Continue reading »

    Last month, Nancy Hill, CEO of the American Association of Advertising Agencies, published an article in The Wall Street Journal’s CMO Today column titled “Why Agencies are Starved for Talent” which indicted low compensation rates as the culprit in the talent crisis at advertising agencies today. In response, Bob Liodice, CEO of the Association of… Continue reading »

    I’m sorry – but you do not have the right to be forgotten. While you might be excused for thinking so after the European Court announced its decision to compel search engines to remove links, please don’t confuse this legal decision with sanity like logic and common sense. I think this decision is completely absurd.… Continue reading »

    To the uninformed masses, programmatic advertising is nothing but a cold world of automated machines and algorithms, leaving little room for human involvement. In reality, a successful programmatic advertising campaign is anything but robotic. A large community of marketers, agencies, data management platforms and the like use their skill and insight to make the programmatic… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

      With any length of time in the emerging media space, media buyers develop a sixth sense that helps them sniff out the charlatans.  We’re pitched by companies at all stages in the game, from established media brands to week-old startups, and they all claim they have the secret sauce for engaging consumers with your… Continue reading »

    In 2014 Matt Stefl joined LMU’s College of Business Administration as Clinical Professor and Director of the M-School program. Matt Stefl brings with him nearly 15 years of advertising industry experience, most recently acting as Executive Vice President, Director of Strategic Planning at LA-based Dailey & Associates. Prior to Dailey, he held various roles at… Continue reading »

    Dan Davenport is the Content Director at Meredith Xcelerated Marketing, a leading content-powered, customer engagement agency that provides fully integrated marketing solutions for some of the world’s top brands. For the past dozen years, Dan has managed the creative component of numerous custom-publishing projects for Meredith Xcelerated Marketing. He has led customer-communications programs for clients from virtually every… Continue reading »

    Tom Phillips is the CEO of Dstillery, the pioneer in cross-device audience targeting for brands. Prior to joining Dstillery in 2009, Tom was at Google and managed media platforms and the DoubleClick integration before establishing the Search Analytics team to pioneer new uses of Google data on behalf of major advertising clients. The Makegood recently spoke with… Continue reading »

    With 55.7 million Hispanic Americans in the US, representing 18% of the populations, Hispanics are a foundational component of American society. While many of these Hispanic Americans are multigenerational, quite a few are relatively new to the country.  These millions of citizens are creating their own American experience and, from a Marketing Communications perspective, brand… Continue reading »

     Lorne Brown is the CEO of Operative, one of the top advertising business management solutions in the industry. They exist to drive revenue and increase profitability for publishers and media companies by helping them to better control and sell their inventory. Prior to founding Operative in 2000, Lorne served as Vice President of Sales and Operations… Continue reading »

    Roger Barnette is the President of IgnitionOne, the global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. As President, Roger oversees the company’s aggressive growth and technology strategy. He has extensive experience managing and growing emerging technology businesses and is a veteran of the online marketing industry. The Makegood… Continue reading »

    Mike Rosner is the Chief Revenue Officer at GumGum, the world’s largest in-image advertising provider. Mike has led national and global sales teams since 1999 and spent time at PointRoll, EyeWonder, MediaMind and DoubleClick. In this newly created role at GumGum, Mike will oversee multiple revenue streams and will be primarily responsible for leading GumGum’s worldwide sales organization in… Continue reading »

    In a first of its kind campaign for Procter & Gamble, the consumer products behemoth has been hitting New Yorkers hard with a multi-product Out of Home campaign, called #NYTough, designed to have a unique appeal to New Yorkers.   Subway riders have been exposed to train takeovers with messages like  “Finger painting playdates in East… Continue reading »

    For the past year my calendar has been booked solid. I’m meeting with publishers, media outlets, product managers, and marketers, and we’re talking about the word on everyone’s mind: native ads. These conversations started out very similar, we’d talk about marketer’s interest in content, the technology required to serve native advertising like one would any… Continue reading »

    Jeremy Ostermiller is the CEO and founder of Altitude Digital, a leading video and display advertising technology company. At Altitude Digital, Jeremy oversees worldwide sales and operations departments. In August Altitude Digital secured a $7M credit facility from Silicon Valley Bank. The Makegood recently spoke with Jeremy about the future of online video advertising and how Altitude Digital will play a… Continue reading »

    Mike Finnegan was recently named VP of Programmatic and Product Innovation at Live Nation, the largest concert company in the world . This is a new role for the company, and Mike will be charged with building out their programmatic division in the coming months. Previously, Mike served as Director of Product Development at WPP’s programmatic agency, Xaxis. The… Continue reading »

    Tracy Hansen is the CMO of Tealium, the leading enterprise tag management provider which was recently named one of Forbes’ Most Promising Companies in America for 2014. Before joining the Tealium team, Tracy served as SVP of marketing at CA Technologies and prior to that, she served as Vice President of Marketing for NetApp. The Makegood recently spoke with Tracy… Continue reading »

    On this anniversary of 9/11 I thought I would reflect on some of my experiences from Afghanistan and how we used professional skills I learned in the civilian world to address communication challenges abroad. As a member of the Army Reserve, I deployed in the spring of 2012 as an intelligence officer. Assigned to a… Continue reading »

    Ed Haslam was recently named SVP of Marketing at PlaceIQ, the technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations. Ed joins PlaceIQ from YuMe, a video ad startup. Prior, he cofounded Ludic Labs, which was acquired by Groupon. The Makegood recently spoke with… Continue reading »

     Jamie Hill is currently the CEO and founder of admarketplace, a programmatic search advertising marketplace. Prior to adMarketplace, he was an executive at CBS Broadcasting. Before joining CBS, Hill worked at Telerep where he was responsible for developing marketing strategies for Fortune 500 advertisers. The Makegood recently spoke with Hill about the company’s partnership with Pencils… Continue reading »

    Global programmatic is the next frontier for U.S. marketers seeking to expand their brands’ footprint. According to a recent survey and whitepaper from IAB and Winterberry Group entitled, “Going Global: Programmatic Audience Development Around the World,” 72%U.S. and U.S.-based global publishers are pursuing a data-driven, programmatic approach to audience engagement in non-U.S. markets. But only… Continue reading »

    The continued meteoric rise of Google as the top US and International search engine raises the question of whether Google is great at marketing themselves or whether Yahoo! and Bing have just given up the search fight. Tell someone outside of the marketing industry that’s share of US searches has reached 67.6% and you… Continue reading »

    New York Times' Matt Prohaska

    I have come to learn and appreciate that we humans often evolve in stages. Whether it’s the stages of evolution in our species itself, jokingly referenced here or experienced as the much more serious 5 stages of grief, depicted here that hopefully you have not had go through often, through loss of a job or… Continue reading »

    Thursday night, over 25 million Americans will tune into the first professional football game that matters, after 212 days of hibernation, as the 95th NFL season commences at the home of the reigning Super Bowl champion Seattle Seahawks. It is a rematch of one of the most talked about games of the previous season, now… Continue reading »

     Mobile media has a clear tech basis. When buyers decide how and what to buy, to suit up and execute their mobile ad marketing, they are in fact making technology decisions every step of the way. So, the business of technology is a very real consideration for the mobile marketer, as the strength of any… Continue reading »

     Brett Rosin is currently the CEO at Rant Media, a leading innovator in online media consumption. Prior to Rant, Rosin was an amateur pitcher who co-founded RantSports in 2010. The Makegood recently spoke with Rosin about Rant’s accelerated growth.  The Makegood: As a former baseball player, you are aware of exactly the type of information sport enthusiasts are… Continue reading »

     Jason Lucas is currently the EVP and ECD at Publicis Seattle, an integrated ad agency. Prior to joining Publicis, Lucas was at VML in New York, where he was a Creative Designer. Before that, Lucas was part of a large variety of large agencies, digital boutiques, and startups including BBDO and Deep Focus. The Makegood… Continue reading »

    With Amazon’s recent purchase of Twitch, the video platform and community for gamers, the implications and speculation for the online retailers’s native advertising plans have become quite clear. As we’ve waxed on in the past, Amazon’s already shown a propensity for native purchasing within their apps; the Fire TV and Tablets with X-Ray show Amazon… Continue reading »

     Carl Hartman is currently the CEO at Geometry, the largest and most geographically complete activation agency. Prior to joining Geometry, Hartman was Director of Integration at MEC where he worked on accounts such as Cadbury Schweppes, Energizer, and Schick. The Makegood recently spoke to Harman about his recent hire as CEO.  The Makegood: Congratulations on your… Continue reading »

     Mike Sands is currently the CEO of Signal, a marketing technology that integrates email, text, social media, offers and promotions into a single marketing platform that businesses love. Prior to Signal, Sands was part of the original Orbitz team, where he held the positions of CMO and COO. The Makegood recently spoke with Sands about Signal’s… Continue reading »

     My commute into Manhattan consists of a round-trip ride on Metro-North to and from Westchester. Since I’m in the advertising business, I’m always on the lookout for interesting ads that stand out in a sea of others that we are exposed to each day.   Like so many of my other colleagues who come into New… Continue reading »

     Mitchell Reichgut is the Founder and CEO of Jun Group, a premier social video company. Prior to Jun Group, Reichgut was the Creative Director at Bates Worldwide Advertising, where he helped grow the company’s client base. The Makegood recently spoke with Mitchell about a recent study. The Makegood: Jun Group has recently released data showing that brand… Continue reading »

    As I discussed in my previous post, the Pew Research Center recently published a report on how “The Internet of Things Will Thrive by 2025.” In this second post, I’ll focus on the report’s two main themes: privacy and personal relationships. Privacy: Pew forecasts “substantial concerns about privacy and people’s abilities to control their own lives,”… Continue reading »

     Mark Yackanich is currently the CEO of Genesis Media, an online video technology company that enables users to pay for content and services targeted on brand messages. Prior to Genesis, Yackanich was the CEO of MegaPhone Labs and VP and Head of Corporate Strategy for NBC’s Local Media Division. The Makegood recently spoke with Yackanich about… Continue reading »

     Kim Kadlec is currently the Head of Strategic Partnerships at AOL, a multinational mass media corporation. Prior to joining AOL, Kim was Vice President, Branded Entertainment with NBC Universal, and more recently a global strategist at Johnson and Johnson. The Makegood recently spoke with Kim about her new position. The Makegood: You recently joined the AOL… Continue reading »

     Every week brings a new set of headlines as digital media ad sales continue to go through remarkable change – and not all of it positive for publishers. In the past few weeks and months, we’ve seen CROs and heads of sales be asked to move on or be ousted, complete direct sales teams eliminated,… Continue reading »

     John McCrea is currently the CMO at MediaSpike, which provides a native monetization platform for applications, with a focus on social and mobile games. Prior to MediaSpike, McCrea was the Founder and GM of Tunerfish, a business unit of Comcast Interactive Media. The Makegood recently spoke with McCrea about a study done on the reaction mobile gamers… Continue reading »

     Tony D’anna is currently the CEO at PostUp, an email marketing service including list development, social integration, and detailed analytics. Prior to PulseConnect, Tony served as Vice President of the Unicast division at Enliven Marketing Technologies. The Makegood recently spoke with D’anna about the relaunch of PostUp. The Makegood: Congratulations on the relaunch of PostUp. What was the… Continue reading »

    At Polar we believe in the importance of research and reflection, as evidenced in our most recent benchmarks report featured in DigiDay, our 1-billion celebration, and the focus and attention paid to analytics and data in MediaVoice’s report capabilities. Late last month, I took the stage at the Internet Advertising Bureau (IAB)’s In Feed event to share some insights… Continue reading »

     In a world where Google and other search engines are constantly changing the way they rank pages, how do you stay on top of the trends that will shape Search Engine Optimization in the future? Recently, I shared five essential basics that all good search engine optimization (SEO) programs should include yet often miss. While… Continue reading »

    The Pew Research Center recently published “The Internet of Things Will Thrive by 2025,” a compelling report on the next decade of the Internet of Things – “the array of devices, appliances, vehicles, wearable material, and sensor-laden parts of the environment that connect to each other and feed data back and forth.” The report is… Continue reading »

     Millennials are a coveted demographic group for many consumer marketers and media companies. New insights to help increase the percentage of their eyeballs and purchasing activity is the subject of many research projects, which seek new, innovative ways to look at this segment of 18-34 year olds. One way to look at Millennials is by… Continue reading »

    How many marketing technologies do you use daily? Perhaps your company employs digital marketing solutions from Salesforce, Adobe, Oracle or another big marketing cloud. You may also be using different solutions from thousand of best-in-class point providers. It’s great that you now have access to the data that each one of these applications collects on… Continue reading »

    Audiences across the Globe Turn into Art Critics with #ART140  It’s without a doubt that digital technology has opened the doors for the world to participate in culture. This participation has revolutionized our society – from knowledge sharing on Wikipedia, to photography on Instagram, to even how we get the news on Twitter. But what… Continue reading »

     What makes us human? It may come as a surprise to hear that brands all over the world, from start-ups to blue-chip corporations, are beginning to ask themselves this exact same question. In an industry where consumers continue to crave that personal touch, businesses are forced to take stock of how they communicate with the… Continue reading »

    Regulated industries aren’t for everyone.  Whether it’s spirits marketing, financial services, pharmaceutical or any of the other categories that carry restrictions on advertising, regulated industries require a certain intimacy with the category, just to understand what can and cannot be executed. Some media people shy away from these categories, and the effect is exaggerated in… Continue reading »

     Bill Guild is the VP of Marketing for ChoiceStream, a full-service DSP that delivers top-of-plan results by optimizing each phase of online, video, and mobile campaigns. Prior to ChoiceStream, Guild was part of several marketing positions at companies like AOL, Nexage, and Oracle. AdAge recently published a B2B Research Insights whitepaper by Avention,  “Finding the Ideal… Continue reading »

     Jenny Gadd is currently the Executive Director of Content Production at Ogilvy and Mather, an international advertising, marketing and public relations agency. Prior to joining O&M, Jenny was head of integrated production at Johannes Leonardo where she worked with clients like Coca-Cola and Bacardi. The Makegood recently spoke with Jenny about her new role. The… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    A lot has been written about the interview Group M’s Ari Bluman gave earlier this year when he announced Group M’s intent to get off the open ad exchanges by year’s end.  Pulling away from the open exchanges is an interesting decision, but what I found more interesting was what Bluman and Mediapost left unsaid.… Continue reading »

     Will Margiloff is currently the CEO at IgnitionOne, a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. Margiloff also founded Innovation Interactive, a digital marketing services firm. The Makegood recently spoke with Margiloff about IgnitionOne’s Series B. The Makegood: Congratulations on IgnitionOne’s $20 Million Series… Continue reading »

     Ulrik Bo Larsen is the Founder of Falcon Social, a communications platform built on social media management tools for listening, engagement, publishing, and analytics. Prior to founding Falcon, Larsen founded and ran Mingler, a digital agency. The Makegood recently spoke to Larsen about Falcon’s growth. The Makegood: Congratulations on establishing headquarters for Falcon Social in… Continue reading »

    Ever go to a baseball or basketball game and miss a big play because you’re stuck in line for a hot dog or a beer?  Or endure long lines for libations or fan merchandise at concerts or summer music festivals when you could have been basking in the music? Or perhaps you market food, beverages… Continue reading »

     Jurgen Van Staden is currently the Counsel and Assistant Director of Policy at NAI, the leading self-regulatory association comprised exclusively of third-party digital advertising companies. Prior to joining NAI, Van Staden was Senior Privacy Consultant/Privacy Attorney at 2B Advice, LLC, where he advised European-Union based clients on data privacy and security requirements as well as U.S.-based clients on European-Union data… Continue reading »

     James Herrera is currently the Executive Director, User Experience at Meredith Xcelerated Marketing, a content-powered engagement agency. Prior to MXM, Herrera was the director of user experience at several top companies, and was also involved in digital strategy. The Makegood recently spoke with Herrera about his recent appointment at MXM. The Makegood:Congratulations on your appointment to… Continue reading »

      David Shim is the Founder and CEO of Placed, the leader in location-driven insights and mobile ad intelligence. Prior to Placed, Shim was the Director of Product and Operations at Quantcast. The Makegood recently spoke with Shim about the company closing Series B. The Makegood: Congratulations on closing $10 million Series B at Placed. What will… Continue reading »

     Martin Cass is currently the CEO of Assembly, a the media agency of record for AMC and responsible for generating engagement with some of today’s most popular shows. Prior to Assembly, Cass was Carat, as well as across Europe at some of the recognizable brands. The Makegood recently spoke with Cass about his provocative viewpoints on creativity and… Continue reading »

    What were you doing about five years ago? If you were in your thirties, you may have just discovered the wonders of social media and it was quickly becoming clear that there was pretty much only one game in town—Facebook. But if you were in college, you may already have passed the saturation point and… Continue reading »

    People think all advertisers are “Mad Men,” sipping martinis in our corner offices overlooking Madison Avenue. But we know better. We are the ADvocates, a group of emerging advertising talent brought together by the 4A’s to give a voice to the younger generation in the industry. We know that in today’s world, ads can do more… Continue reading »

    Upfronts are upon us. And once again it’s clear just how far digital has come when compared to TV. Where brand dollars are concerned, digital is clambering for its rightful place at the table. Historically, brands have loved the TV upfronts. They showcase content for brands, and allow them to buy commercial time to reach… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    The symptoms are all around us, to the extent that I think we can safely say that the destination is dead. Deep linking, crowdsourcing and search technology were bound to change the way we think about destinations on the web and in mobile.  I’m just surprised it’s taken 15 years and not 15 days. The… Continue reading »

     Kevin Lenane is the co-founder of Veenome, a platform that automatically translates videos into data at a very large scale to help Ad Networks and Publishers lift their CPMs. Prior to founding Veenome, Lenane was the Director of Mobile Strategy at PointAbout. The Makegood recently spoke with Lenane about Veenome’s capabilities. The Makegood: Veenome analyzes video… Continue reading »

     Bill Guild is the VP of Marketing for ChoiceStream, a full-service DSP that delivers top-of-plan results by optimizing each phase of online, video, and mobile campaigns. Prior to ChoiceStream, Guild was part of several marketing positions at companies like AOL, Nexage, and Oracle. We often hear that third party segments are bloated with consumers who have… Continue reading »

     Jeremy Randol is currently the Vice President of Programmatic Sales Strategy at Pandora, an online personalized radio. Prior to joining Pandora, Randol was both on the advertising and sales side at MediaComm, as well as head of programmatic sales at NBCUniversal. The Makegood recently spoke with Randol about his new position at Pandora.  The Makegood: Congratulations… Continue reading »

     Arthur Chan is currently the Senior VP of Marketing at Palisades MediaGroup, an independent, full-service agency that offers digital media and creative, national and local audio/video investment, strategic planning, business intelligence, analytics and consumer insights, outdoor and print advertising. Prior to Palisades, Chan was the Marketing Director at Sony. The Makegood recently spoke with Chan about… Continue reading »

     The days of search as a must-have line item within your marketing plan are gone. The evolution of Google into a media goliath has raised search up onto a platform that may not be strong enough to support its own weight. As the popularity of search and Google’s advertising platform grows, so does the thought… Continue reading »

    My colleague Gavin Wilson, MD Northern & Southern Europe, recently penned a piece for PerformanceIN. In it, he explored the concept of WEIRD and its impact on marketing. I must confess that prior to reading the article, I wasn’t familiar with WEIRD — an acronym that stands for Western, Educated, Industrialized, Rich and Democratic. It’s a… Continue reading »

    Just as CMOs are coming into their own they are facing a new challenge. Being a marketing guru is no longer enough, now you’re expected to be a technology whiz as well. Many senior level marketers are finding they have a gap in their skill set leaving them poorly equipped to lead a modern marketing… Continue reading »

     Jonathan Wolf is currently the Chief Product Officer at Criteo, a performance advertising company that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser’s website. Prior to Criteo, Wolf was at Yahoo where he oversaw the restructuring and sales to Europe. The Makegood recently spoke with Wolf about… Continue reading »

     Chris Meyer is currently the CEO at George P. Johnson, the world’s leading event and experience marketing agency. Prior to GPJ, Meyer was the Executive Vice President of Enterprise Business Development at INXPO. The Makegood recently spoke with Meyer about GPJ’s 100th year anniversary. The Makegood: Congratulations on reaching a milestone at George P. Johnson, the company’s 100th… Continue reading »

     Matt Voda is currently the Chief Marketing Officer at OptiMine, a leader in cloud-based omni-channel marketing analytics and optimization. Prior to joining OptiMine, Voda was head of consumer engagement and insight at Optum, and brings 20 years of industry experience. The Makegood recently spoke with Voda about his new position.  The Makegood: Congratulations on your… Continue reading »

    New York Times' Matt Prohaska

     I am a big fan of year-end/decade-end/millennium-end countdown shows. One of the my favorites was ESPN’s SportsCentury, highlighting the top 100 athletes of the 20th century. Great “water cooler” fodder – my friends, including one who actually produced a couple of the shows, and I still talk about that list, as recently as last week.… Continue reading »

    Ragini Bhalla on Storytelling and Content Marketing.

    Earlier this month, I headed west to San Francisco for the annual MobileBeat conference. The two-day event, hosted by VentureBeat, focused its central theme around how brands and marketers can drive growth with mobile. To some, this theme may seem too simple or basic. But in my opinion, it pointed to a very common problem… Continue reading »

    Seth Besmertnik is the CEO and Co-Founder of Conductor, the market leading Web Presence Management Platform for companies with WPM and SEO teams, and the agencies that support them. Prior to Conductor, Seth founded health portal, where he learned and developed the innovative search practices that later became the foundation of Conductor marketing solutions. The Makegood… Continue reading »

     Ryan Schulke is the CEO at Fluent, an ad tech company that specializes in new customer acquisition, activation, and long term engagement through data driven insights. Prior to Fluent, Schulke was the Media Director at Clash Media. The Makegood recently spoke with Schulke about the company’s recent hires. The Makegood: As CEO of Fluent, you are… Continue reading »

     Big brands continue to screw up Search Engine Optimization. Incredibly, we still see big brands ignore the proper foundation of a good SEO program in favor of investing resources into more advanced tactics often discussed in the trades. SEO results often follow the 80/20 rule – 20% of the basic SEO tactics you employ yield… Continue reading »

     Mark Josephson is currently the CEO at Bitly, a company that shortens nearly half a billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, marketers, government organizations, educational institutions, non-profits and individual users. Prior to joining Bitly, Josephson was SVP at Patch Labs of AOL. The Makegood… Continue reading »

     For all its so called “advancements,” digital advertising hasn’t lived up to its potential for brands. And that’s not just my opinion, but also that of marketing executives with large budgets. A recent Millward Brown Digital survey reveals that half of digital marketer respondents agree with this statement: “Digital held promise for brand marketers, but… Continue reading »

     Native advertising is one of today’s fastest growing trends in digital media. Not a day passes without a bunch of news stories covering native advertising. Pew Research Center’s 2013 State of the News Media Report found that “though it remains small in dollars, the category’s growth rate is second only to that of video. Sponsorship… Continue reading »

     Bryan Robb is the Founder and President of Digital Throttle, a vertical ad network that provides online advertising solutions across a highly-focused community of websites. Prior to founding Digital Throttle, Robb led aftermarket online sales for Source Interlink Media, the parent company of over 60 iconic brands such as Hot Rod, Motor Trend, and Motorcyclist. The Makegood recently spoke with… Continue reading »

    Mark Means is the VP, Director of Communications Planning at Underscore Marketing, a boutique firm that creates and manages digital marketing programs. Mark is a 20-year veteran of media planning.  He has worked for a solid cross-section of media agencies, including Maxus, PHD, MPG, Initiative, Media Edge and Mindshare.  His media experience runs the gamut from packaged goods to retail… Continue reading »

     Are Traasdahl is the Founder and CEO of Tapad, the leader in cross-device content delivery. Prior to Tapad, Traasdahl founded Thumbplay, a mobile entertainment service that is now known as iHeartRadio. The Makegood recently spoke with Traasdahl about their recent study on consumer behavior and preferences. The Makegood: Could you elaborate on what the cross-screen behavioral study… Continue reading »

     We’ve shifted into a golden age of digital publishing where the industry is changing every day.  The industry is thriving, and publishers are finding new ways to get their content delivered to different audiences.  The print industry is certainly not dead, but it’s changing quickly, and publishers have recognized this and continue to embrace the… Continue reading »

     Scott Swanson is currently the President of Global Ad Sales at Opera Mediaworks, the world’s leading mobile advertising platform. Prior to Opera Mediaworks, Swanson founded Mobile Theory, consulting firm 47 Media, and was the GM and VP at Glam Media. The Makegood recently spoke with Swanson about Opera Mediawork’s acquisition of Mobile Theory. The Makegood: With… Continue reading »

     Julie Preis is was recently appointed to Senior Vice President of Product Management at PulsePoint, an advertising technology and content creation company that owns one of the largest transparent programmatic exchanges in the industry. Prior to joining PulsePoint, Julie spearheaded the development of the best in class mobile ad platform at Mocean. The Makegood recently spoke… Continue reading »

                                                    “It just makes so much sense,” I thought as the car dealer showed me the new plates that were delivered for my recently purchased used car.  The vehicle registration plates –… Continue reading »

     Martin Kogan is the Founder and CEO of Headway Digital, a technology that integrates and provides access to third party data providers, ad networks, ad exchanges, and other top third party providers in order to achieve data-driven media buying power. Prior to Headway, Kogan was Director for southern Latin America for MySpace, where he was in… Continue reading »

    Deploying the right mobile advertising techniques to put consumers on the path to conversion: I am using my tablet or my smartphone. I am at home on the sofa or in transit. I have time for product research or am in the position to be inspired and make an immediate purchase. These are just some… Continue reading »

    Dear Tish, I’ve been in my current position as CEO at an online media company for just under a year, and things haven’t gone as well as I hoped. Our board and investors have high expectations and have set a high annual revenue goal, but I’m now concerned that my sales department will miss our… Continue reading »

    When most people think about the residential rental market, online marketing is probably not the first thing that comes to mind. That was certainly my thought when I was invited to speak at last year’s Apartment Internet Marketing conference in Huntington Beach. I quickly learned just how valuable online marketing is for this industry and… Continue reading »

    Branded content isn’t new. John Deere was publishing a magazine for farmers as far back as 1895. But it’s bigger and better than ever before. According to a survey by the Custom Content Council and ContentWise, 37 percent of the total marketing budget went to content marketing in 2013. It took a while for some to catch… Continue reading »

    Adam Epstein is the President & COO at adMarketplace, the first programmatic marketplace for search partner advertising. Adam joined the company in 2003 and became President & COO in 2006. Before becoming an Internet entrepreneur, Adam clerked for a US District Court judge and was an attorney at Schulte Roth & Zabel LLP in New… Continue reading »

     Noah Brier is the CEO and Co-founder of Percolate, a marketing technology company with a mission to help brands of all sizes create great marketing and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.… Continue reading »

     Jeremy Snepar is the CEO and founder of the New York Code + Design Academy, an institution that offers hands-on, intensive workshops in web and mobile app development and UI/UX design. Prior to the New York Code + Design Academy, Jeremy was the Executive Vice President of the New York Film Academy. The Makegood recently spoke with… Continue reading »

    When programmatic display first started getting really hot in 2010, the pundits all looked at the Display LUMAscape and agreed that things couldn’t stay this way forever.  Every company in the space was chasing a very small slice of what was a growing, but still tiny market.  By and large, most agreed that the programmatic… Continue reading »

     With the evolution of traditional public relations moving to a broader digital platform, PR professionals are constantly reviewing and analyzing the stories that make their brands heard. Gone are the days of a press release achieving coverage as a favor here and there. Now, PR consultants and businesses alike need to consider whether their story… Continue reading »

     Native advertising, the phrase on the tip of every publisher’s tongue. If you haven’t had a meeting yet in 2014 centered around your sponsored content program, you have a lot of catching up to do. But even those who have strategized around the topic ad nauseam need to watch out for one thing: The wrong type… Continue reading »

    “Do you see over yonder, friend Sancho, thirty or forty hulking giants? I intend to do battle with them and slay them.” “Now look, your grace,” said Sancho, “what you see over there aren’t giants, but windmills, and what seems to be arms are just their sails, that go around in the wind and turn… Continue reading »

     Mike More is the CEO and Founder of CoPromote, a co-marketing platform to help people connect with new audiences and increase their social shares on Facebook and Twitter. More also founded Selectable Media, a distributed media company. The Makegood recently spoke with More about CoPromote. The Makegood: CoPromote is a great way to share promotions online. Could… Continue reading »

    This year’s World Cup is projected to be the first truly social Cup. Marketers will be connecting with their consumers through #hashtags, “brand newsrooms” will be abuzz with trending topics and consumers will be prompted to share those remarkable ads across their networks — all in an effort to seize real-time opportunities and become part… Continue reading »

    New York Times' Matt Prohaska

    When I was 10 years old, our family had this awesome rocking chair that, when my parents were not looking, I would try to see how far I could lean forward without my feet touching the ground and before falling over. And then I would lean backward as far as I could without falling backward.… Continue reading »

     Maureen Traynor is currently Brand Partnerships at Spotify, a digital music service that gives listeners access to millions of songs. Prior to joining Spotify, Maureen was Program Director, Brand Experiences at AOL. The Makegood recently spoke with Maureen about Spotify and Blue Moon joining forces for a summer festival. The Makegood: This summer will bring music lovers,… Continue reading »

     Rob Cromer is currently the CEO and a Co-Founder of Adcade, a cross platform, HTML5 rich media vendor and 3rd party server. The company has built a custom HTML5 Canvas-based advertising framework from scratch that is able to replicate any and all animations that can be done in Flash, as well as tapping into the native device… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    Indeed, everything is broken. I was reading the above-linked piece, thinking about the bigger picture with respect to the systems we’ve all come to rely on.  The power grid, the pipes that bring drinking water to your home, the telecom infrastructure – if something catastrophic were to happen to any of those systems, how many… Continue reading »

    As it may deprive me of a rich source of income, I hesitate to relay this story lest my unheralded gravy train becomes exposed to the world.  But my enthusiasm for the company that has created such a brilliant confluence of mobile applications, crowdsourcing and reward economy makes me want to shout it out loud… Continue reading »

     Casey Carey is currently the Director of Adometry Marketing, Google, a platform that optimizes advertising campaigns with the most accurate marketing analytics platform, providing top agencies and advertisers remarkable results. Prior to Adometry, Carey was responsible for generating business value at several successful technology companies, most recently serving as the VP of Marketing at Monsoon Commerce. The… Continue reading »

    Aaron Finn is currently the General Manager of Simplixity, CPXi’s combined media and platform business. Aaron was the former CEO of AdReady, a programmatic display platform acquired by CPXi. The Makegood recently spoke with Finn about his new position. The Makegood: Congratulations on your position as Senior VP of CPXi and GM of Simplixity. This company… Continue reading »

     Rachel Pasqua is currently the Head of Mobile at MEC, one of the world’s leading media agency networks. Prior to joining MEC, Rachel served as VP, Mobile at iCrossing, where she founded and managed the emerging media group. The Makegood recently spoke with Rachel about her new position as Head of Mobile. The Makegood: Congratulations on your appointment… Continue reading »

     Corey Weiner is currently the COO of Jun Group. The company gets millions of people to see branded content through two products: traffic and video. Weiner helped found Jun Group whilst in High School, and worked with the company throughout college. He was also a consultant for both Sony and the Federal Government. Ellyn Fisher is the Vice… Continue reading »

     Nathan Safran is currently the  Director of Research at Conductor, a widely used SEO platform – empowering enterprise marketers to take control of their search performance. Safran was recently selected to be a part of the Board of Directors at SEMPO. The Makegood recently spoke with Safra about this appointment. The Makegood: Congratulations on being appointed to… Continue reading »

    Aaron Epstein is the Vice President, Business Development at Voltari, a company that develops predictive analytical solutions for the mobile space. Voltari optimizes mobile advertising campaigns from the start, learns and improves automatically in real-time, and provides insights. Aaron oversees the introduction of new products to the marketplace — managing key relationships for the company,… Continue reading »

     John Mracek is currently the CEO of NetSeer, a ConceptGraph intent engine that delivers exceptional ad performance across desktop, mobile, and video inventory. Prior to his leading position at NetSeer, Mracek was VP of Advertising Product at Yahoo. The Makegood recently spoke with Mracek about the intent engine. The Makegood: NetSeer uses a program called ConceptGraph,… Continue reading »

     Aliza Freud is the Founder of SheSpeaks, a marketing platform that  inspires women to discover, influence and share products. Prior to founding SheSpeaks, Aliza was an executive at the American Express Company’s Global Advertising and Brand Management group and led global brand enhancement initiatives. The Makegood recently spoke with Aliza about the nature of SheSpeaks. The Makegood:… Continue reading »

      Rajeev Raman is currently the CEO at 1 Mainstream, a cloud-based digital TV distribution platform for broadcasters and operators optimized for deploying HD services in weeks across the most popular TV, game console, tablet and Web devices. Raman is an experienced entrepreneur, but has previous experience as Head of Product at Roku, and VP of… Continue reading »

    It’s established; native advertising is a viable revenue opportunity for publishers and one of the best content tools for marketers looking to create brand awareness and engage with audiences. What isn’t established? How to scale this revenue opportunity without devaluing it out of relevance (like we did with the banner). We are seeing increased chatter and… Continue reading »

     Matt Biespiel is currently the Senior Director, Global Brand Strategy at McDonald’s, the leading global food service retailer. Prior to joining McDonald’s, Biespiel was Managing Director Brand Development at United States Olympic Committe, and Vice President, Advertising at Visa USA. The Makegood recently spoke with Biespiel about McDonald’s being awarded Cannes Lions Creative Marketer of the Year. The Makegood: Congratulations on being awarded… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    It’s long been a criticism in digital media that sellers and buyers alike make things way more complicated than they need to. In no place is that more evident than the buzz phrases we use to describe emerging tactics.  “Native Advertising,” “Responsive Design,” “Programmatic Buying” – whatever the term we invent, it’s sure to confuse… Continue reading »

     Bret Kinsella is currently the CMO at XAPPMedia, a platform that connects consumers with brands through interactive audio ads. XAPP Ads allow consumers to engage with brands hands free and eyes free. Prior to joining XAPP, Kinsella worked at dwinQ, Harris Corporation, and ODIN Technologies. The Makegood recently spoke with Kinsella about some of XAPP’s recent… Continue reading »

    Admonster's Gavin Dunaway

    For years representatives from Facebook vehemently denied it was building an ad network as the industry collectively rolled its eyes in disbelief. Of course it was coming, we all thought as the heads continued to shake – with Facebook increasingly ubiquitous across the Internet, how could it dare miss out on such a dramatic revenue… Continue reading »

     This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). Commercial bankers, like car salespeople, don’t usually get… Continue reading »

     This is the first post in a monthly advice column on The Makegood. This column will acknowledge any and all of your questions regarding advertising, technology, executives, strategic decisions, and much more. With more than 17 years of experience, Tish Squillaro, the CEO and founder of CANDOR, will be the column’s author, answering questions in… Continue reading »

     Bruce Morris recently joined NAI as VP Member Services and Business Development. NAI is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. Prior to joining NAI, Morris was EVP, Managing Director of SourceMedia. The Makegood recently spoke with Morris about his new position. The Makegood: Congratulations on joining the Network Advertising Initiative (NAI) as VP… Continue reading »

     Matt Eastwood is currently the CCO of DDB, a worldwide marketing communications network. Prior to joining DDB, Eastwood was chairman and executive creative director at the New York office of M&C Saatchi. The Makegood recently spoke with Eastwood about The Drinkable Book, a water filter book for those in need of fresh water around the world. The… Continue reading »

     Jayson Dubin is the Founder and CEO of Playwire, the only online video hosting service that delivers encoding, hosting, syndication and monetization in one easy application. The Makegood recently spoke with Dubin about video monetization. The Makegood: Why are publishers increasingly investing in video for their monetization strategies? How can brands and publishers build successful video… Continue reading »

    Ragini Bhalla on Storytelling and Content Marketing.

    What you want Baby, I got What you need Do you know I got it? All I’m askin’ Is for a lil respect when you come home… Oh, Aretha Franklin. She sure knows how to make you feel the power of those words. She may not have been a marketer, but even back then she… Continue reading »

     Phil Goldby is currently the Managing Director of EMEA at Sherpa Digital Media, a digital media solutions, infrastructure services, and media intelligence company that caters to global organizations. Prior to joining Sherpa Digital Media, Goldby led Reed Elsevier’s multimedia team as the Director of Enterprise Multimedia. The Makegood recently spoke with Goldby about his new position. The… Continue reading »

     Paul Silver is currently the Chief Strategy Officer at Media iQ, global, real-time trading specialists, powered by advanced predictive analytics, designed to drive ROI and deeper insights. Prior to Media iQ, Silver ran his own ad tech consultancy, and moved to Media iQ for a greater challenge. The Makegood recently spoke with Silver about the company’s recently being… Continue reading »

    Chip Meyers is currently the CEO at ReactX, an ad firm that enables the programmatic buying and selling of high impact, large canvas type ads in RTB platforms. Meyers brings previous experience from Demand Media, where he was the GM. The Makegood recently spoke with Meyers about the reveal of buy side capabilities.  The Makegood: Congratulations… Continue reading »

    Elisabeth Mischel is currently the Vice President of, focusing on client development and mobile research projects. delivers instant consumer insights with access to an on-demand audience of over 12 million people ready to give their real opinions. Elisabeth brings over fifteen years of knowledge to, with previous experience from Nielsen Catalina Solutions where… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

     Programmatic buying certainly aims to increase efficiency when it comes to buying targeted ad inventory, but there are some other process issues it seems positioned to be able to solve. So much of the argument for adopting programmatic buying seems to be focused on its efficiency, relative to that of the traditional method.  But really,… Continue reading »

    Admonster's Gavin Dunaway

     Do you smell it? The aroma of pleasantly buzzed media planners wafting all about Manhattan this week? That’s right, it’s some kind of –front time – and since a digital reporter like moi is getting invites, it must be the Newfronts. Agency buyers and brand representatives are being shuffled up- and downtown to one glitzy presentation… Continue reading »

    New York Times' Matt Prohaska

    OK, quick show of hands: how many of you were raised in the “Footloose” era? I mean, how many of you were teenagers when that movie came out? I was a spry 13, and one of the my favorite scenes was the Chicken standoff, where Kevin Bacon playing Ren McCormack (btw, a bit surprising that… Continue reading »

                                          A funny thing happened on the way to the freedom, transparency and ubiquity that the Internet promised us.  We ended up in Doomworld. But that’s not as bad as it sounds.  If you’re Victor Von Doom,… Continue reading »

     As the digital media industry evolves, video messaging has become another way to deliver content to consumers.  Consumers want content that’s easy to access and enjoy, and video content is one of the most engaging ways to deliver that.  Marketers are challenged to produce good content and video has become another tool in taking good… Continue reading »

     Mitchell Reichgut is the Founder and CEO of Jun Group, a premier social video company. Prior to Jun Group, Reichgut was the Creative Director at Bates Worldwide Advertising, where he helped grow the company’s client base. The Makegood recently spoke with Mitchell about achieving half a billion page views at Jun Group. The Makegood: Congratulations on… Continue reading »

     Curtis Melville is currently the Executive Creative Director at Lowe Campbell Ewald, a full service, fully integrated advertising and marketing communications agency. Melville brings previous experience from Team Detroit, where he served as the Executive Vice President, Executive Creative Director. The Makegood recently spoke with Melville about his new position at Lowe Campbell Ewald. The Makegood: Congratulations… Continue reading »

     Lisa Reynolds is currently the Vice President, Brand Strategy and Campaign Solutions at Valassis, a  leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. The Makegood recently spoke with Lisa about the announcement of Valassis’s Shopper Marketing Report. The Makegood: Being a leader in… Continue reading »

     Shirlene Chandrapal is currently the Senior VP of Connected TV at Adconion Direct, a global provider of true cross channel digital advertising solutions across all channels and devices on a unified technology platform. Shirlene brings previous experience from Smartclip and Yahoo!. The Makegood recently spoke with Shirlene about Adconion’s integration of CTV into its technology platform.… Continue reading »

     Paul Rostkowski currently the President at Varick Media Management, a media management, buying, and optimization trade desk focused on targeting and delivering audiences. Prior to Varick Media, Paul was Chief Revenue Officer of LucidMedia, where he was responsible for taking the company’s DSP platform to market. The Makegood recently spoke with Paul about his thoughts on the… Continue reading »

     This guest editorial was written by Bart Burggraaf, a partner at MediaGroup Performance, a specialized DSP for the financial services industry. Burggraaf brings previous marketing experience from Citi and Saxo Bank, where he was the marketing manager. Focusing solely on the financial services industry has given me some insight into the very specific needs that marketers… Continue reading »

     David Stocks is currently the Senior Strategic Planner at POSSIBLE, a global digital agency that offers itsclients award-winning digital strategy, performance marketing, and creative design. Stocks brings previous experience from WPP and Added Value, where he was the brand strategist for brands including Pepsie and Absolut. The Makegood recently spoke with Stocks about ART140, a website that… Continue reading »

      Michael Calleia is the Senior Director of Marketing at Voltari, a company that develops predictive analytical solutions for the mobile space. Voltari optimizes mobile advertising campaigns from the start, learns and improves automatically in real-time, and provides insights. Michael comes to Voltari with a background that encompasses advertising, publishing, branding and marketing on both the… Continue reading »

     Andrew Fischer is currently the CEO and co-founder of Choozle, an end to end programmatic marketing platform that puts marketing technology into the hands of the marketer. The Makegood recently spoke with Fischer about an exciting new platform and over a million dollars in funding. The Makegood: Congratulations on such a successful year with Choozle. Could… Continue reading »

     Tracy Richards is currently the CMO at Organic, a digital agency connecting people with brands on every screen. Richards is the first-ever CMO at Organic, and brings previous experience as Group Director, Global Business Development at Organic. The Makegood recently spoke with Tracy about her new role and her goals for Organic. The Makegood: Congratulations on… Continue reading »

    Maciek Mikołajczak is currently the Business Development Director CEE at RTB House, a technology agency with worldwide operations, and the creator of technology for buying inventory and displaying adverts in the real time bidding model. Prior to RTB House, Mikołajczak was the Business Development Director at Gemius, where he ran the company’s expansion in Europe. The Makegood recently spoke with Mikołajczak… Continue reading »

     Matthias Hartmann is currently the CEO of GfK, a leading market research provider. Hartmann has previous experience at IBM in several different positions, including Vice President and Head of Global. The Makegood recently spoke iwth Hartmann about the company’s global expansion and market trends. The Makegood: GfK is aggressively expanding its horizons both in the… Continue reading »

     Consumer journey mapping has long been integral to finding out how consumers encounter, perceive, make purchasing decisions, and develop affinities and loyalties with companies. However, the proliferation of social media, advances in online advertising, the boom in mobile devices, and developments in data collection technology have created numerous challenges and opened new opportunities in this… Continue reading »

     Mario Diez is currently the CEO at PointRoll, the leading multi-screen digital advertising technology and services company that advertisers, agencies and publishers turn to when they want great creative, robust ad delivery, exceptional results and a consultative partner to help them build once, publish everywhere, and measure everything. Diez has previous experience at New York Times,… Continue reading »

    Tom Donnelly is currently the CEO at OptiMine, a leader in cloud-based omni-channel marketing analytics and optimization. Prior to joining OptiMine, Donnelly was the COO and President at Digital River, where he led the global e-marketing, sales, client delivery, and infrastructure organizations for the company’s core enterprise e-commerce businesses. The Makegood recently spoke with Donnelly about his… Continue reading »

    Ragini Bhalla on Storytelling and Content Marketing.

     In the world of B2B, content marketing is king. It’s become that highly desirable, hard-to-perfect ‘status’ both brands and marketers hope to attain. It makes me think of standing in line at an ultra hot, super hyped up nightclub in New York City. There’s a red rope and a long line around the corner of… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    “Do you want some fantastic stereo speakers, cheap?” said the guy driving the white van in the lane next to me. I rolled my window back up. We were right outside the Holland Tunnel.  I had just driven back into New York from a New Jersey client meeting, when I noticed this guy trying to… Continue reading »

      Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

     Glenn Humble is currently the Marketing and Communications Director at Adroit Digital, a digital marketing firm that drives performance across channels through a combination of advanced audience technology and knowledgeable industry experts. The Makegood recently spoke with Humble about a study regarding brand loyalty among millennials. The Makegood: After conducting a study on 2,000 U.S. Millennials, Adroit… Continue reading »

    Admonster's Gavin Dunaway

     “Everyone’s going through various levels of pain,” commented 614 Group CEO Founder and Managing Partner Rob Rasko at a recent 3MS town hallon viewability. In the digital advertising industry, we all suffer together, no? Certainly viewability has been a trial for those all over the ecosystem for the last few years – a veritable emotional roller coaster. The… Continue reading »

      Selfhood: The fully developed self; an achieved personality. SalesHood: The state of sharing sales best practices; a community where sales people mentor each other; engagement to improve pipeline quality and close deals faster. In the midst of a profession filled with competition, secrets, and the image of a pushy and manipulative used car salesman… Continue reading »

    The IAB always puts on a great conference. Their Annual Leadership Meeting is the best of the best. The caliber of the attendees, the timeliness of the topics, the quality and preparation of the speakers, and the flawless execution are unparalleled in our business. The session that stood out at this year’s ALM and still resonates two months later… Continue reading »

     Mark Josephson is currently the CEO at Bitly, a company that shortens nearly half a billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, marketers, government organizations, educational institutions, non-profits and individual users. Prior to joining Bitly, Josephson was SVP at Patch Labs of AOL. The Makegood… Continue reading »

     Dylan manages PulsePoint’s US publisher business development efforts across the companies display, video and mobile inventory. He also works closely with PulsePoint’s internal product and data science teams to develop and implement new revenue maximizing publisher programs. Netizens remain outraged following a recent district court ruling that struck down the Federal Communications Commission’s ability to… Continue reading »

    Brandon Evans is the Founder and CEO of Crowdtap, the leading social Influence Marketing Platform, making it easy for top brands to access real-time insights and inspire consumers to share more about the products they love across social media. Prior to Crowdtap, Evans founded three other successful startups, including MRY, where he created an exceptional technology… Continue reading »

     In ad-tech, it seems like much of our conversation revolves around how to make money: monetization strategies, improving ROI, boosting revenue. Our industry boasts many of the most creative, intelligent minds in the world, sophisticated technological resources and, let’s face it, a lot of dough. It is our responsibility; in fact, it is the responsibility… Continue reading »

      Qayed Shareef has two decades of experience in the digital marketing industry, having built and lead successful teams in both start-up environments as well as in mature, large-cap companies. He founded and is currently the CEO of Adaptive Media, a programmatic audience and content monetization provider for website owners, app developers and video publishers who… Continue reading »

     While dynamic remarketing may not be a novel concept to many the progress it has made in its capabilities and reporting is. New ways to remarket are emerging everywhere from abandoned cart emails to stock-based product ads, while airline companies keep clients up to date on the available seating of their flight. In the past… Continue reading »

     Tarek Pertew is the Co-Founder and CCO of Wakefield, which publishes a widely-read digital magazine on startups. Tarek is also the creator of Uncubed, Wakefield’s wildly popular tech event and one of the largest Startup event series in the US.  The Makegood recently spoke with Tarek about Uncubed, and how it is very different from… Continue reading »

     Noga Rosenthal is currently the General Counsel, VP for Compliance and Policy at the NAI, the leading self-regulatory association comprised exclusively of 3rd party digital advertising companies. Noga was previously SVP of 24/7 Media and Media Innovation Group. The Makegood recently spoke with Noga about NAI’s high level of member compliance. The Makegood: Congratulations on achieving such… Continue reading »

     Robert Johnston is CEO and co-founder of SponsorHub, the first online marketplace for the sponsorship industry, providing greater access, easier execution and audience measurement for marketers. Johnston has reached several milestones throughout his career, which include major investment achievements. The Makegood recently spoke with Johnston about what SponsorHub is providing for the industry. The Makegood: SponsorHub… Continue reading »

     Scott Rayden is the Founder of iSearch, a company recently acquired by 3Q. The two companies combined create an exceptional Search and Digital foundation for advertisers. Prior to founding iSearch, Rayden was a part of two of the country’s largest marketing agencies, Quinstreet and LeadClick Media. The Makegood recently spoke with Rayden about 3Q’s acquisition… Continue reading »

     Jag Duggal is currently the Senior Vice President of Product Management at Quantcast, a digital advertising company, specializing in audience measurement and real-time advertising. Duggal brings exceptional experience as the leader of the development and commercialization of one of Google’s most important display products. In 2012, 1.8 trillion display ads were paid for but not seen.… Continue reading »

     This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). In the programmatic era, the more data you’ve… Continue reading »

     Eric Wheeler is currently the CEO of 33Across, a leading advertising technology company that harnesses intent from billions of consumer search and sharing activities on more than 1 million publishers to deliver breakthrough advertising experiences and enhanced modeled audience solutions. Wheeler brings previous experience from CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. The Makegood… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

     Investors in programmatic media companies envision a future where media buyers sit at the industry’s equivalent of Bloomberg Terminals, placing orders for 20 million young moms or 30 million middle class dads at a time.  Part of this vision also includes bringing some concepts over from finance that we’ve learned to loathe in recent years,… Continue reading »

    “The system we learn says we’re equal under law But the streets are reality, the weak and poor will fall Let’s tip the power balance and tear down their crown Educate the masses, We’ll burn the White House down” Geoff Tate, “Speak.” Operation: Mindcrime Whether some good has come out of the massive leaks, or… Continue reading »

     Dan Ruch is currently the President at Rocketrip, a travel management and rewards platform that engage employees as partners in managing travel costs. Prior to Rocketrip, Ruch held positions at TACODA and GroupM where he dealt with several well-known brands. The Makegood recently spoke to Ruch about the funding Rocketrip received from Canaan and Genecast. The… Continue reading »

     Anthony Onesto is a business development guru who has started a campaign via Indiegogo to support females in engineering. The Makegood recently spoke with Onesto about a show he has developed that encourages females to pursue engineering. The Makegood: Your idea to start a campaign for a TV show called Ella the Engineer is an admirable one. Could… Continue reading »

     Richard Jalichandra is currently the CEO of iSocket, a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. Prior to iSocket, Jalichandra was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment. The Makegood recently spoke with Jalichandra about… Continue reading »

     Eric Bosco is currently the CEO at ChoiceStream, a a full-service Demand Side Platform that offers branding and pay for performance digital advertising services based on its programmatic media buying platform. Bosco was previously the COO at ChoiceStream, and CPO at comScore. The Makegood recently spoke with Bosco about his expectations for the future of advertising… Continue reading »

     Michael Calleia is the Senior Director of Marketing at Voltari, a company that develops predictive analytical solutions for the mobile space. Voltari optimizes mobile advertising campaigns from the start, learns and improves automatically in real-time, and provides insights. Michael comes to Voltari with a background that encompasses advertising, publishing, branding and marketing on both the… Continue reading »

      Scott Portugal currently runs global business development for PulsePoint, a digital media & technology firm based in New York. Prior to PulsePoint, Mr. Portugal was Chief Revenue Officer for TRAFFIQ, a leading media buying platform, where he created partnerships with leading agency holding companies as well as helped launch TRAFFIQ L.A., their Latin American joint… Continue reading »

    New York Times' Matt Prohaska

     If you follow sports, and sports on TV, you’re aware of a trend among well-known coaches and executives that have retired or been removed from their positions where they become analysts on TV. Recent examples in the basketball and football worlds include Bill Cowher on CBS, Bill Polian and Bruce Pearl (until recently accepting a… Continue reading »

     Rajeev Raman is currently the CEO at 1 Mainstream, is a cloud-based digital TV distribution platform for broadcasters and operators optimized for deploying HD services in weeks across the most popular TV, game console, tablet and Web devices. Raman is an experienced entrepreneur, but has previous experience as Head of Product at Roku, and VP of… Continue reading »

     Lauren Nutt Bello is currently Agency Partner at Ready Set Rocket, a digital agency that bridges cutting-edge creative thinking, technological expertise, data analysis and impeccable design execution, and leverages communication channels to transform human behavior into consumer action. Lauren was previously Account Manager at RSR, but also as the Sales Executive and Engagement Manager at Markets… Continue reading »

    William A. (“Bill”) Lederer is the Founder, Chairman and CEO of MediaCrossing, a firm that leverages Wall Street and Madison Avenue innovation and best practices combined with deep, specific audience and contextual data and analytics. Prior to founding MediaCrossing, Lederer was the Divisional CEO with Kantar. The Makegood recently spoke with Lederer about the launch… Continue reading »

     How Re:Think 2014 Aims to End the Debate about How to Appeal to the Hearts of Today and Tomorrow’s Consumer At the Advertising Research Foundation’s Re:Think 2014, we will combine the very best of leading-edge research, insight and analytic solutions through conversations with advertisers and researchers (or what we like to call new age analysts)… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    “They weren’t giving us enough when it comes to big, out-of-the-box ideas.” How many times have you talked to a client who recently fired an agency, who cites this as a reason why they’ve moved on to a new partner? “They ask us for all these out-of-the-box ideas, but then end up buying a bunch… Continue reading »

     Rik Haslam is currently the Senior Vice President Executive Creative Director at RAPP, a world-leading customer experience agency driven by data, inspired by culture and enabled by technology. Haslam has spent over seven years at RAPP, where he was most recently Chief Creative Officer of RAPP’s UK office. The Makegood recently spoke with Haslam about his new position.… Continue reading »

    One of the problems with venture capital is that it can launch and perpetuate bad ideas that would not otherwise survive in a competitive marketplace. Remember Adkeeper? Venture capitalists poured $43 million into the company on the premise that people would “keep” ads. While I understand why advertisers loved to dream about people scrapbooking their… Continue reading »

     Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

     Lisa Bennett is currently the U.S. EVP of Creative at DDB Worldwide. Named in 2013 as one of Business Insiders “Most Creative Women in Advertising,” Lisa is responsible for ensuring creative excellence across DDB’s North American offices. Under her charge, DDB San Francisco was awarded their first Cannes Lion and went on to win CLIO Awards,… Continue reading »

    Ragini Bhalla on Storytelling and Content Marketing.

    According to Joe Pulizzi of The Content Marketing Institute, “Content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content.” This definition is spot on for those of us who are seasoned practitioners of strategic… Continue reading »

    Social media: The highly celebrated, culturally influenced societal norm becoming a legend among other mediums. It holds the clout to connect people around the world and has the capacity to host millions of advertisements and messages. Is there anything more powerful on this planet than that combination? Maybe- But we aren’t looking for a super… Continue reading »

     Kutay Saritosun is currently the Senior Marketing Executive at ISKO, a division of SANKO and the world’s largest producer of denim fabric. Saritosun’s previous experience includes Marketing, Sales, and Brand Managers at Trendyol, Chico’s Fas, and Gap Inc. The Makegood recently spoke with Saritosun about his New Position as Senior Marketing Executive and what the… Continue reading »

     Greg Williams is currently the Senior VP of OPEN Partnerships, as well as a Co-founder of MediaMath, a digital marketing technology development company that offers deep industry expertise, allowing marketers to communicate with consumers individually and on scale. Prior to co-founding MediaMath, Williams led advertising media strategy for global brands. The Makegood recently spoke with Williams… Continue reading »

     Yoav Arnstein is currently the General Manager of EMEA Operations at LiveRail, a leading publisher monetization platform for video that uses  technology to sell video inventory smarter and safer, across all devices. Arnstein has prior experience at several media companies, most recently at Legolas Media. The Makegood recently spoke with Arnstein about LiveRail’s efforts to penetrate the… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

     At some point today, and perhaps at several, you will go to a meeting.  When you do, I’d like you to perform a little exercise for me. Briefly scan the room.  See who is there.  Are there three people present or 50?  In-the-trenches employees or executive management?  Some mixture of the two?  What’s the mix… Continue reading »

     “It’s just that you’re about to do something out of the ordinary. And after you do something like that, the everyday look of things might seem to change a little. Things may look different to you than they did before.” ― Haruki Murakami, 1Q84 When I was a freshman in college in 1989, my first road trip was… Continue reading »

     Raj Gill is currently the Vice President of Automotive at Adconion Direct, a worldwide leader in the cross channel digital advertsing space. Gill will handle sales and product marketing functions at Adconion. He has previous experience at Team Detroit, a global agency group that services Ford Motor Company. The Makegood recently spoke to Gill regarding… Continue reading »

    If the point of a business (as Peter Drucker pointed out) is to create a customer, then have most digital marketers failed at their essential task? Instead of real sales growth, marketers have delivered web site visitors and click-through-rates. Instead of strategies that sought to maximize profit by tonnage, they’ve focused on efficiencies. In short,… Continue reading »

     Matt Edwards is currently the Art Director at Johannes Leonardo, a newly created position at the creative agency who’s philosophy is to treat the consumer as the new medium. Edwards was most recently at Y & R Prague, and also led a small media company in South Africa. The Makegood recently spoke with Edwards about the… Continue reading »

     Jonathan Symonds is the Executive Vice President of Marketing at Ace Metrix, a television and video analytics company dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context.  The Makegood recently spoke with Symonds about Ace Metrix’s record growth in 2013. The Makegood: Congratulations on Ace Metrix’s record growth over the past… Continue reading »

     Joe Erwin is currently the President of Erwin Penland, one of the largest full service advertising agencies, as well as the founder of Food for Thought, an unconventional annual creativity and inspiration conference that uses food and atmosphere to spark the creativity of attendees. The Makegood recently spoke to Erwin about the conference, and what… Continue reading »

    Richard Sadowsky was named Acting CEO of Voltari in December 2013 after a year serving as Chief Administrative Officer and General Counsel. Previously Richard was a Partner at SNR Denton US LLP in New York City, where he specialized in corporate and securities law. This is his first contribution to The Makegood. Look for his… Continue reading »

     Higinio “H.O.” Maycotte is the Founder and Chief Executive for Umbel. H.O. previously served in founding roles for several companies including the Texas Tribune, one of the first online non-profit media organizations, Flightlock (acquired by Control Risks) and Finetooth (now called Mumboe). As the great-grandson of the Mexican general who shot off Pancho Villa’s leg,… Continue reading »

     Sean O’Neal is the president of Adaptly, a social advertising technology company that helps brands harness the unique value of each social platform to increase engagement. Prior to Adaptly, O’Neal was the global CMO at the Daily Mail Online, in addition to President at Vizu Corporation. The Makegood recently spoke to O’Neal about his new position and his… Continue reading »

    Over the past year of aggressively pitching multinational clients for media planning and buying assignments, I realized that clients were often unsure about how an advertising agency located in North America could plan a media campaign in other countries. This got me thinking about all the elements that have changed in the media landscape, such… Continue reading »

    Ragini Bhalla on Storytelling and Content Marketing.

    Ragini Bhalla is a contributor to The Makegood and Director of Content and Communications for Maxymiser, the leading expert in online testing, personalization and cross-channel optimization for some of the world’s largest brands. The Makegood recently spoke with Ragini about The Makegood: Hi Ragini, you have been a contributor to The Makegood for some time now,… Continue reading »

    Rose Cameron is currently the Senior Vice President of Experience Planning at RAPP, a world-leading customer experience agency driven by data, inspired by culture and enabled by technology. Cameron has held previous positions at Hornall Anderson and Ogilvy & Mather, where she grew passionate about brand building. The Makegood recently spoke to Cameron about her how… Continue reading »

    Tony Vlismas is the Senior Director of Marketing at Polar, a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. Tony has worked in marketing, strategy, and sales engagement for over 15 years with companies like Ackroo, Motricty, Voltari, and Apple. Follow Tony… Continue reading »

     David Hahn is currently the Senior Vice President of Product Management at Integral Ad Science, a global media valuation platform that is integral to the buying and selling of quality media. The company focuses on enabling adverting to appear in quality environments where they receive quality exposure. Hahn has previously worked for several start-ups, including SafeNet and… Continue reading »

    My water meter just joined The Internet of Things and I’m not sure how I feel about it. A few months ago, I got a letter from the water company asking to change my water meter. I was annoyed by this request because they just replaced my water meter and it’s a hassle to be… Continue reading »

     Aaron Harvey is currently Partner at Ready Set Rocket, a full service Digital Marketing Agency that specializes in Digital Marketing Strategy, Search Engine Marketing, Web Design, and more. Harvey has previous experience at Purple, Rock, Scissors! and Hydra Studio, where he led in business development. The Makegood recently spoke to Harvey about the company’s growth and success.… Continue reading »

     Jeff Hirsch is currently the President of CPXi, a global digital media holding company that provides multi-screen messaging, leveraging display, social, mobile and video advertising at scale, serving billions of managed impressions daily. Hirsch has over 30 years of management and marketing experience including over 18 years in the digital space. Though it seems to us that digital has been around… Continue reading »

     Dana Wade is currently the Chief Client Officer at Sparks and Honey, a brand synchronizationcompany that leverages proprietary tools, algorithms and human insights to identify emerging cultural trends and engage brands in authentic and meaningful conversations. Wade has held previous positions at Spencer Stuart and Omnicom Group, where she held several client-management positions. The Makegood recently… Continue reading »

    Christian Dougoud is currently the Director and Head of Digital at Eastwest Public Relations, consulting on a wide range of communication and marketing campaigns across diverse industries in Europe, USA and Asia. Dougoud  has spent the last 6 years in China designing PR and digital marketing campaigns  for over 50 international firms and Universities  “Consumer media habits… Continue reading »

     Robert Geruszczak is currently the Sales Director for the UK & Ireland at RTB House, a technology agency with worldwide operations, and the creator of technology for buying inventory and displaying adverts in the real time bidding model. Geruszczak has previous experience with such companies as Mobile Experts and Apple Inc. The Makegood recently spoke with Geruszczak about… Continue reading »

    Joseph Kerschbaum is currently the Account Director for 3Q Digital, a leading digital marketing agency that offers excellent digital marketing and display advertising services. As Account Director, Kerschbaum has worked with hundreds of clients. He also speaks frequently at search and advertising conferences, and is a regular contributor to several SEM magazines. The Makegood recently… Continue reading »

     Stacy Sanchez and Rich Kim are the new Group Media Directors at Ignited, an exciting full service advertising agency. Kim and Sanchez have past experience at several leading media companies, including Zenith Optimedia, Saatchi & Saatch, &  Lionsgate, and Dr Pepper Snapple Group respectively. The Makegood recently spoke to the media directors about their new roles at… Continue reading »

    Michael Lamb is the newly appointed Chief Commercial Officer at MediaMath, a digital marketing technology company that enables marketers to connect with consumers individually. Lamb spent ten years at McKinsey & Company, a global management consultant firm. The Makegood recently spoke with Lamb about his new position at MediaMath, and his thoughts on the industry.… Continue reading »

     Tom is currently the President of Orion Trading, the first and only fully global publicly owned barter company. Tom crossed over to barter after a 17-year stint at UM where he rose to EVP, Group Account Director and spent five years running the Verizon business, one of the top five leading global advertisers. The Makegood recently spoke with Telesco about Orion’s… Continue reading »

    Toby Daniels is the Founder of Social Media Week, and the current CEO of Crowdcentric, a strategy firm that works at the intersection of media, communications, and technology. The company also owns and operates Social Media Week. Daniels has previous experience at ThinkSocial and Mint Digital. The Makegood recently spoke with Daniels about advertisers using… Continue reading »

     Whitney Fishman is currently the Senior Director of Innovation and Consumer Technology at MEC, one of the world’s leading media agency networks. Since joining MEC in 2013, Fishman has initiated innovation and developed new client communication tools. She has previously held positions at MediaVest, Grey and Buzz Marketing Group.  January doesn’t just mark the start of a new year. For over… Continue reading »

     Robert Cooley is CTO of OptiMine Software, Inc. OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure the… Continue reading »

    Geoff Schiller is the newly appointed Chief Revenue Officer at Evolve Media, an integrated digital media company that focuses on publishing, with the simple mission to deliver Content, Context, and Creative at Scale. Schiller has previous experience at Hearst Digital Media, People Magazine and USAToday in advertising sales. The Makegood recently spoke with Geoff about… Continue reading »

     Unlike tomato soup, which looks and tastes the same from one side of the bowl to the other, your company’s profitability is not a uniform thing across all your markets. It likely looks very different from one city to the next, from one zip code to another. Yet so many businesses look at profitability—and subsequently their… Continue reading »

    Digital strategy agency Morpheus is a monthly contributor to The Makegood. This column was composed by Kate Godlewska, Senior Media Strategist. It’s no secret that native ads are the biggest trend in innovative ad formats. Advertisers’ infatuation with them is warranted as the native format promises to seamlessly integrate with relevant content in a non-intrusive,… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    I weighed myself this morning.  This was no normal weigh-in, though.  Like many of us, I started following a health regimen as a New Year’s Resolution to eat healthier and lose some weight. It wasn’t a normal weigh-in because it didn’t follow my usual protocol.  I don’t weigh myself every day because weight loss doesn’t… Continue reading »

    New York Times' Matt Prohaska

    So I got to attend AdExchanger’s great Industry Preview conference last week (thank you again, John and team, for having it in TheTimesCenter so I only had to walk 100 feet in the blizzard). Our own Nick Bilton, NYT columnist and lead writer for our Bits blog, gave the opening preview. Part of his talk… Continue reading »

     Richard Sadowsky was named Acting CEO of Voltari in December 2013 after a year serving as Chief Administrative Officer and General Counsel. Previously Richard was a Partner at SNR Denton US LLP in New York City, where he specialized in corporate and securities law. This is his first contribution to The Makegood. Look for his… Continue reading »

    Dave Zinman is currently the CEO of Infolinks, a company that focuses on studying consumer blindness and improving digital advertising. Infolinks help advertisers better place ads in order to better reach their target. Prior to joining Infolinks, Zinman was the COO of Inadco, as well as the VP and general manager of display advertising at… Continue reading »

     Bill Tucker is currently the Executive VP of Media Relations at 4A’s, the national trade association of the advertising agency business. As Executive VP of Media Relations, Tucker will oversee all of the 4A’s media committees and task forces, as well as develop strategic partnerships for 4A’s Signature Events. Previously, Tucker held several leadership positions,… Continue reading »

    National television viewing is down.  Or is it?  If you take the arguments against television at face value without digging deeper, you might fall into the trap of repeating this fallacy as a mantra. Yes, individual Network television ratings are down, but the universe of viewers is larger, the number of actual national networks (yes… Continue reading »

    VCCP's Nathan Levi on Digital Media.

    Recently I’ve been intrigued by two start-up businesses. Neither has reinvented the wheel, or innovated, but both have significantly disrupted their markets. On paper each business might sound ridiculous propositions, and had they been pitched before they were proven successes, I would imagine them to be laughed out the boardroom by VCs. Before I reveal… Continue reading »

     Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

      The iMedia Agency Summit gathers some of the brightest minds in digital media. At last month’s semi-annual gathering in Scottsdale, Arizona, I asked a group of about 75 media executives which tool they use for creating their digital media plans. 86% responded they still use Microsoft Excel despite the availability of purpose-built media planning… Continue reading »

    Ryan Wofford is currently the Director of Digital Strategy at BFG, an independent communications company that tells company’s stories and helps build brands. Wofford was most recently a part of MELT, where he worked with leading brands and major sports properties. The Makegood recently spoke with Wofford about his new position at BFG. The Makegood:… Continue reading »

     Jud Bowman is Founder and CEO of Appia, the leading mobile user acquisition marketplace, delivering mobile app downloads to over 700 million users across 200 countries. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile solutions for developers, publishers and advertisers. The Makegood recently spoke with Jud about… Continue reading »

    Admonster's Gavin Dunaway

    This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears at the top of the screen. As you spend 20… Continue reading »

    In December Deb Josephs was named SVP of Global Human Resources at eXelate, the smart data company powering smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. As SVP of Global Human Resources, Josephs will be responsible for all employee initiatives across eXelate’s worldwide offices, including organizational effectiveness, talent acquisition, learning… Continue reading »

    Mark Trefgarne is CEO and Co-Founder of LiveRail, the leading video monetization platform for publishers with more than 3bn impressions (25% of all online video ads) delivered via its platform each month and more than 2.5bn ads served in October 2013 alone according to comScore. This is Mark’s second contribution to The Makegood. Mark has been CEO at… Continue reading »

    Tom Hespos

    Last year, my agency announced it would stop meeting with ad networks, except in very specific circumstances.  It’s a common sense decision, driven by our need to be efficient with where we spend our time, as well as an obvious redundancy and conflict of interest on the network’s side. Thanks to accelerated investment in the… Continue reading »

      Duncan McCall is currently the CEO and Co Founder of PlaceIQ, a leading provider of location intelligence, enabling advertisers to reach and define mobile brand audiences at scale for a wide range of marketing activities. Duncan’s background includes leading or being part of the executive team for a number of startups from the location, mobile and… Continue reading »

    Michael Duda was recently named CEO of Johannes Leonardo, a new role at the creative agency helmed by co-founders Leo Premutico and Jan Jacobs. Duda was previously co-founder and managing partner of Consigliere Brand Capital, and prior to that he spent over a decade leading Deutsch, most recently as partner and chief corporate strategy. In his new… Continue reading »

     In perfect world, all that digital marketers would need to do to is buy (inexpensive) brand search terms, sit back and let the steady flow of potential customers click, visit, and purchase. The strategy would be highly efficient and be able to operate at maximum scale. Unfortunately, brand search does not just appear, it must… Continue reading »

    GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2014 preview to The Makegood’s readers. Click the link below to view ‘What To Expect’.   CES Preview 2014

    Marc Groman is President and CEO of the Network Advertising Initiative (NAI), the leading self-regulatory association exclusively focused on third-party advertising online and in mobile. As President & CEO of NAI, Marc Groman leads the organization’s growth and ongoing efforts to develop and maintain high standards for Interest-Based Advertising. The Makegood recently spoke with Marc about his past… Continue reading »

    It’s been a great year for The Makegood. Not only did we publish 275 articles in 2013, but we also surpassed 10,000 monthly unique visitors. Thanks to all of our contributors and readers for their support! As you know, the Makegood is an all-volunteer effort that launched in the fall of 2011. Since that time we have published… Continue reading »

    Michael Calleia is the Senior Director of Marketing at Voltari, a company that develops predictive analytical solutions for the mobile space. Voltari optimizes mobile advertising campaigns from the start, learns and improves automatically in real-time, and provides insights. Michael comes to Voltari with a background that encompasses advertising, publishing, branding and marketing on both the… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    As other marketing and media trade publications have pointed out over the years, digital tends to be a young business.  It attracts young people with big ideas and a certain disdain for the status quo. It’s also no surprise that with such a young talent base, perspective concerning digital’s history can be somewhat skewed toward… Continue reading »

     Amir Kassaei is Chief Creative Officer of the 2013 Eurobest Network of the Year: DDB Worldwide. DDB Worldwide is one of the world’s largest advertising holding companies and is owned by Omnicom Group Inc. The Makegood recently spoke with Amir about his agency’s latest award, and how his job has changed with the emergence of digital.… Continue reading »

    Brad Davis on

     “Native Advertising”- it’s one of the buzzwords of the year, right up there with “selfie” and “twerking.” (Sorry, Miley but that will be the only reference to your very successful social media campaign here.)  “Native advertising” has gotten a lot of ink of late.  But these types of advertising solutions have been around for decades,… Continue reading »

     Jim Daily is General Manager of Ebuzzing, the global experts in video advertising that create engaging, high impact video experiences, distributing video ads to audiences through placements within social media, and premium media. To date, they have distributed thousands of campaigns for the world’s leading brands including Heineken, Acer, LG, Samsung, Evian and Adidas. The Makegood recently… Continue reading »

     Eli Portnoy is GM of Thinknear by Telenav. Thinknear, which he founded two years ago is a hyper-local mobile ad solution. Telenav offers personalized navigation services that help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive. The Makegood recently… Continue reading »

     Greg Wester is EVP, Sales of Mobile Posse, which provides software and services used to create and monetize best-in-class home and lock screen experiences combining mobile content, messaging and advertising. Mobile Posse is the first company to commercially launch graphically interactive home screen experiences in North America, and Gregory has been working there for almost 3… Continue reading »

    Ragini Bhalla on Storytelling and Content Marketing.

    Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results… Continue reading »

    Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

    Alex Merwin is Director of Programmatic at SpotXchange, the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs, ad networks and traditional media companies to ensure they achieve maximum revenue for their inventory. This is Alex’s first contribution to The Makegood. Programmatic and RTB have spawned a host of… Continue reading »

     Luis Caballero is the new CEO of BLiNQ Media, a leading social media technology innovator offering optimization and analytical tools for advertisers. Luis has been with BLiNQ for three years and was promoted from his old position of COO. The Makegood recently spoke with Luis about his new position and social media marketing. The Makegood: Congratulations… Continue reading »

     Jim Moar is CEO of OptiMine Software, Inc. OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure… Continue reading »

     Kinney Edwards is the U.S. Executive Creative Director of Tribal DDB Worldwide, a global creative agency headquartered in New York City with 60 offices spanning 42 countries around the globe. Kinney recently spoke with The Makegood about his company’s partnership with UNICEF for World Toilet Day, and about Cause Marketing as a whole. The Makegood: On… Continue reading »

     Reid Tatoris is the Co-Founder of “Are You a Human?”, a company dedicated to improving the way websites verify that their users are human, rather than bots. Are You a Human just announced plans to broadly launch their PlayThru service as a replacement option to the mostly used CAPTCHA method of human verification. The Makegood recently… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

      A recent string of bad behavior has made me think it’s time for another column on business protocol.  Let’s talk about setting up meetings, shall we? Protestations of the programmatic crowd notwithstanding, the media business thrives on meetings.  A salesperson believes they have an advertising venue, bit of ad technology or new service that… Continue reading »

     Polar loves native advertising. In fact, our platform MediaVoice enables publishers to easily deliver native ads, which leverages their existing CMS and ad serving infrastructure, placing them in-stream across desktop and mobile sites. We’ve been working with our publisher clients on delivering the experience that will give them their best results. But up until now, there hasn’t been… Continue reading »

    New York Times' Matt Prohaska

    I’ve always had two pet peeves over the years about Thanksgiving and they both have to do with what happens to Thanksgiving, not anything about the great holiday itself. One is that Christmas music and TV specials have moved from the day after to now well before Thanksgiving, even creeping up on Halloween. As someone… Continue reading »

     David Hahn is SVP, Product Management at Integral Ad Science (formerly Ad Safe Media). Their media valuation platform is the only solution that scores and evaluates the brand safety, context, viewability, and many other elements of web pages on an individual page level. The Makegood recently spoke with David about how Integral is working around… Continue reading »

     Qayed Shareef has two decades of experience in the digital marketing industry, having built and lead successful teams in both start-up environments as well as in mature, large-cap companies. He founded and is currently the CEO of Adaptive Media, a programmatic audience and content monetization provider for website owners, app developers and video publishers who… Continue reading »

     Hugo Plácido da Silva is a researcher at the IT – Instituto de Telecomunicações since 2004, where he currently pursuits his PhD and a member of the team behind BITalino, a low-cost toolkit that allows anyone from students to professional developers to create projects & applications with physiological sensors. The Makegood recently spoke with Hugo about… Continue reading »

    When you sit in a busy restaurant, what do you see? People talking. According to this study, 93% of word-of-mouth activity still happens offline. Those offline conversations with our friends, co-workers and peers influence the purchases we make more than anything else. Similarly, the things we do and see play a big role in the… Continue reading »

     Erik Matlick is CEO of Madison Logic, the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. Madison Logic just became the largest aggregator of B2B intent data with 40 million user interactions per month. The company also announced two brand new product launches. The Makegood spoke with Erik… Continue reading »

    Paul Mokbel is Founder and CEO of SiteScout, the world’s favorite self-serve platform for buying banner, video and rich media ad space on the web and mobile devices. SiteScout, which was just acquired by Centro, is the media buying platform of choice for small businesses, entrepreneurs, sophisticated marketers, digital advertising agencies, e-commerce stores, independent authors, and even… Continue reading »

     It seems like not so long ago that brand marketers were downright skeptical about using digital to drive to store. There was a low level of faith that the capability could or would get them to where they needed to be. So, when planning, executing and evaluating their own performance, there were breaks in the… Continue reading »

      At a time when more and more companies are banning their employees from accessing social media in the office, New York Times bestselling author and social media expert Gary Vaynerchuk takes the other side: “Just because your teenage daughter and her friends are excited about a new platform does not mean that that platform… Continue reading »

     Jeanne Houweling is Co-Founder and CEO of AdFin, digital media’s definitive source for real-time market and data analytics. The platform aggregates data from the media marketplace to provide visibility into the programmatic media ecosystem. Jeanne recently spoke with The Makegood about AdFin’s new dashboard. The Makegood: Hi Jeanne, your company, AdFin is releasing dashboards to help provide… Continue reading »

     Jonathan Opdyke is CEO of HookLogic Inc., the global leader in commerce search advertising. HookLogic Inc enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. John recently spoke with The Makegood about his latest investment round and the competitive landscape that his company faces.… Continue reading »

     This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP).  3 Ways the Car Salesmen of the Future… Continue reading »

      In my last contribution to The Makegood, I touched on some of the challenges that we face within the programmatic industry that are impeding our transition from efficient advertising medium to effective advertising medium. Today I’d like to highlight another important data-focused lever within that dynamic: Attribution Modeling. The importance of determining how credit for… Continue reading »

     Joe Pych is a Makegood columnist and CEO of Bionic, a new division of NextMark, a company that provides tools for the media planning and buying industry. He also serves as Founder and President of NextMark. Joe recently spoke with The Makegood about his new system launch. The Makegood: Bionic Advertising Systems launched a few… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    Corporate behavior often mystifies me, especially when the company in question is in a highly regulated industry.  And I’m likely not the only one trying to solve mysteries. Over my nearly 20 years in the marketing services business, I’ve come to wrestle with and understand that there are a million different things going on behind… Continue reading »

     Karyn Hall was just named Vice President of at uSamp, a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s leading-mobile technology and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services. The platform tapps into uSamp’s 12 million member global… Continue reading »

     Uyen Tieu is the Revenue Strategist (Media, Digital, and Tech) for Rumble Inc., the mobile-first platform for publishers. Rumble powers content for publishers of news, sports and entertainment; across multiple platforms and devices. Rumble delivers the first end-to-end publisher solution bringing together a full user experience, advanced monetization and complete publisher control, in a single, easy-to-use… Continue reading »

    Admonster's Gavin Dunaway

      This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders.  “When client and agency teams look at content, they have a very good idea of where they want to run. But up to this point it’s been difficult to find those exact pages,” says Twelvefold CEO Dave… Continue reading »

    “Do NOT go in the bathroom. There is a TIGER in the bathroom! There’s a jungle cat in the bathroom! Be careful! It’s big. It’s g-g-gigantic. How does a tiger get in the bathroom? It almost killed me.” – Alan played by Zach Galifianakis in The Hangover In the movie The Hangover, the bachelor party crew wakes… Continue reading »

     Mihael Mikek is Founder and CEO of Celtra Inc. the global leader for rich media mobile advertising and analytics across mobile devices. The company recently opened a New York location and its products are widely used in the mobile advertising industry. The Makegood recently spoke with Mihael about the move, the company’s products, and mobile advertising.… Continue reading »

        Pau Sabria is a Co-Founder at Olapic, a technology platform enabling eCommerce, Media Companies, Agencies, and almost any site to integrate photos from Instagram, Twitter and Facebook. The Makegood recently spoke with Pau about Olapic’s past, its value proposition, and the current state of eCommerce. The Makegood: Olapic was founded 3 years ago. Can… Continue reading »

     Mark Zagorski is CEO of eXelate, the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. The Makegood recently spoke with Mark about his company’s new consumer insights terminal: eXelate optiX The Makegood: eXelate just launched its new eXelate optiX, a consumer insights terminal that turns digital consumers… Continue reading »

     Cillian Kieran is Founder and CEO of CKSK, a full service digital agency dedicated to developing truly innovative and creative platforms that create ongoing engagement with consumers through the possibilities of technology. Cillian recently spoke with The Makegood about his company’s new expansion into New York. The Makegood: Congratulations on your expansion and welcome to New… Continue reading »

    Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. This is Kunal’s first contribution to The Makegood. Advertisers pay attention. Twitter will soon dominate digital advertising. With November 6th’s IPO,… Continue reading »

     Ash Nashed is CEO of Adiant, a digital media technology company whose main mission is to deliver the most innovative advertising solutions to top quality publishers and advertisers. The Makegood spoke with Ash about recent developments from his company. The Makegood: Adiant has just purchased the assets to the IndustryBrains ad network, and will be relaunching… Continue reading »

     We are pleased to welcome Mark O’Brien as a contributor to The Makegood. Mark has been President of DDB North America at DDB Worldwide Communications Group Inc. and DDB Chicago, Inc. since December 2010. Mr. O’Brien first joined DDB in 1994. He was instrumental in establishing the DDB interactive business unit as a new profit center.   … Continue reading »

     John O’Hea is the new Creative Director at David&Goliath,  a creative agency helping challenger brands fight their way to market leadership. Prior to working at D&G, John was Art Director at DOJO, in San Francisco. He made the move to LA to join D&G. The Makegood recently spoke with John about  his transition. The Makegood: Congratulations… Continue reading »

     Mike Cooper is President of Rapport Worldwide, a global Out-of-Home media planning & buying agency with a mission to build rapport between brands and their consumers. With offices in the U.K., U.S. and India, the company complements the offerings of both UM and Initiative and represents numerous brands including MasterCard, Microsoft, Sky and Tiffany. The Makegood… Continue reading »

    Until recently, I sold products based on the relationships that I had formed during a career in media and advertising. Agencies like GroupM, OMG and Starcom Mediavest were accessible to me because of the people I knew and the people they knew. I took pride in the fact that I could sell products based on… Continue reading »

    Damian Thompson is the Global Head of Consumer Insight at MEC one of the world’s leading media agency networks. MEC features over 4,500 highly talented and motivated people working with domestic and international clients in 84 countries, and manages more international media assignments than any other network. The Makegood recently spoke with Damian about MEC Momentum,… Continue reading »

      Ophir Tanz is the Co-Founder and CEO of GumGum, the world’s largest in-image ad platform. Prior to launching GumGum, Ophir was CEO and co-founder of, a mobile-media sharing platform that was sold to in 2007. The Makegood recently spoke with Ophir about entrepreneurship, GumGum, and the future of the advertising industry. The Makegood:… Continue reading »

    Joe Germscheid is the Director of Consumer Engagement and a Senior Partner at Carmichael Lynch. Carmichael Lynch is a creative firm centered in Minnesota existing for one simple reason: “to transform, instigate, rally and delight – all to put our clients not just top-of-mind, but deep in hearts.” The Makegood recently spoke with Joe about… Continue reading »

     Tom Deierlein is Co-Founder ad CEO of ThunderCat technology a Service-Disabled Veteran Owned Small Business that delivers technology services and solutions to the federal government and fortune 500 companies. Tom served in the U.S. military in Iraq, in 2005, and as a result of his experiences there, started the Tom Deierlein Foundation in 2006, with the… Continue reading »

     Christine Stack was recently promoted to “Head of People & Culture at MEC, the fifth largest media agency  network in the world, with domestic and international clients generating global billings of approximately $20 billion. The Makegood recently spoke with Christine about her promotion and plans with the new position. The Makegood: Congratulations on your new promotion. Can… Continue reading »

     Rob Jewell is Founder and CEO of Spruce Media, an enterprise class social software solution built from the ground up.  Spruce is exclusively for Facebook Marketing – empowering brands to build and maintain relationships with their consumers. Rob has also founded Gratis, a company dedicated to finding, “creative ways to connect consumers with advertisers online.” The… Continue reading »

     Scott Knoll is CEO and President of Integral Ad Science (formerly AdSafe media). Integral is a global media valuation platform that is integral to the buying and selling of quality media . Scott was most recently the founder and President of Aperture, the audience targeting and measurement technology platform that provides business intelligence to blue chip brands,… Continue reading »

    Use External Data Layers to Predict the Future, Discover Opportunity When I think about how most digital marketers and executives allocate budgets and develop media strategy, I’m reminded of a boat trip I took down to the Bahamas. My friends and I found ourselves in constant peril of running aground, due to the sharp assent… Continue reading »

    One of my favorite industry articles is “The Power of No” by Dave Morgan. In it, Dave describes how the word “no” can be useful in business: “Learning how and when to use the word is a vital lesson. This is true whether you are in sales, client service or product development. It’s particularly true… Continue reading »

     Max Lenderman is a Principal at School, a division of Project: Worldwide that invents, designs and orchestrates strategy and creative work that focuses on human-connecting mediums –experiential, social, digital – that have been proven most effective in sparking meaningful understanding, mass participation and culture change for our partners and their efforts to do good. The Makegood… Continue reading »

     Nada Stirratt is Chief Revenue Officer of Acxiom Corporation at Acxiom Ltd. a marketing technology and services company that offers offers marketing and information management services, including multichannel marketing, addressable advertising and database management. The company just released its Audience Operating System, an unprecedented product in the industry. The Makegood recently spoke with Nada about this new groundbreaking… Continue reading »

    I think we’ve heard this tune before. The news last week that Google is testing banner ads in search results did two things.  First, it sent a good portion of recreational Google watchers and the mainstream tech press into a tizzy.  Second, it had search engine marketers scrambling to determine the implications for their business.… Continue reading »

     Singleton Beato is the Executive Vice President of Diversity & Inclusion and Talent Development for the American Association of Advertising Agencies (4A’s). Founded in 1917, the 4A’s is the national trade association representing the advertising agency business in the United States. The Makegood recently spoke with Singleton about diversity in the advertising field and the future of… Continue reading »

    We are pleased to welcome Elizabeth Harz as a contributor at The Makegood. Elizabeth is Vice President of Business Development at Chegg Inc., an online academic hub that connects students to the people and tools needed to succeed in college through homework help, course selection, eTextbook and textbook options as well as school and scholarship connections. When… Continue reading »

     A closer look at how marketers really regard data, targeting and insights One of the things we think about a lot is whether all of us fully appreciate the strength and options of mobile ad marketing today. After all, it is more possible than ever before to model and target audiences, develop personalized and localized… Continue reading »

     Kim Perell is the recently named President of Adconion Media Group. Kim is retaining her role as CEO of Adconion Direct, formerly Frontline Direct, which she founded in 20o3. The company’s success lead to her winning the Ernst & Young Entrepreneur of the Year Award in the Business Services category. The Makegood recently spoke with… Continue reading »

    Photobucket's David Toner

     While, as we’ve heard before, consumers increasingly live their digital lives on mobile devices, so marketers must also re-think, re-define or even dismiss tried-and-true strategies to meet consumers where they are and when they’re ready to hear from them. The writing has been on the wall for a while. It comes as no surprise that… Continue reading »

    A few years ago, I achieved an unexpected level of financial security. For a decade I had worked in media planning, an industry not known for its exorbitant salaries. But through some basic techniques I was able to secure a decent nest egg. Here’s what I learned along the way: Keep saving. It may sound boring,… Continue reading »

    New York Times' Matt Prohaska

    Growing up in Jamestown, NY was pretty nice, especially in the summers when I was around 12 years old in the 1940s, I mean 1980s. And it was a pretty simple time too, in a good way. Every Monday, Tuesday, Thursday, and Saturday, my parents would drive me to the local Putt-Putt, which became my… Continue reading »

     Gayle Fuguitt was just named President and CEO of The Advertising Research Foundation (ARF), an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Gayle is also a board member at Converseon and Pierrepont Hicks. The Makegood recently spoke with Gayle about her new… Continue reading »

    Admonster's Gavin Dunaway

    This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders.  Considering all the drama circling this space – think colorful tech trade prose, fiery accusations of fraud, salty whispers of idea theft, conference panel shouting matches – it’s not hard to think about digital media… Continue reading »

     John Piccone is Chief Revenue Officer at Simulmedia. John has been at the forefront in introducing new digital advertising technologies to media owners, agencies and advertisers through media representation, search engine marketing, ad serving, analytics and video management services in Europe and the United States since 1995. The Makegood recently spoke with john about Simulmedia’s newest… Continue reading »

    Justin Choi is the Co-Founder and CEO of Nativo. Nativo is an end-to-end native advertising solution for publishers, which enables them to easily activate, deploy and manage native ad placements across all media properties. Justin is a technology based entrepreneur, and Nativo is his third company. The Makegood recently spoke with Justin about Nativo, and… Continue reading »

    Toby Southgate was recently hired to be the CEO at The Brand Union, United States. Toby previously worked as the CEO of The Brand Union in UK /Ireland to tremendous success. Hew now hopes to duplicate that success in America. The Makegood recently spoke with Toby about his new job and ambitions for the position.… Continue reading »

    What generation comes after the Millennials, the massive generation that is now swamping the U.S. workplace with people born between 1980 to 2000? The Homeland Generation. Born after 9/11, the oldest members of this generation are now entering middle school. I have two Homelanders living under my roof, boys aged 9 and 11. They are… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    Often, when a new client asks me to look at the work done by a prior agency, I know I’m in for some cringe-worthy moments.  But not for the reasons you might think. Sometimes, the prior agency recommended a program that wasn’t half bad from a tactical perspective.  And that’s what makes me cringe –… Continue reading »

     Elizabeth Rowny was recently hired as Managing Director, Partner at Cole Weber United, a Seattle-based creativity company. Elizabeth was previously employed as Worldwide Managing Director at TBWA\Chiat\Day New York, where she was the global network leader for two of GSK’s largest consumer brands, Nicorette/Niquitin and Aquafresh. The Makegood recently spoke with Elizabeth about her previous position,… Continue reading »

    Evan Schwartz is the CEO and Founder of ActionX, the leading mobile customer acquisition and retargeting platform for retailers and subscription brands to drive mobile revenue. Evan founded the company in January of 2012, and was previously the Entrepreneur in Residence (EIR) at Clear Channel Communications. The Makegood recently spoke to Evan about ActionX’s new platform… Continue reading »

    Generation X’ers: Remember the Bionic Man on the Six Million Dollar Man? And who could forget Lindsey Wagner the Bionic Woman? Media pros will soon be like our childhood heroes as digital media enters its Third Age: the “Bionic Age.” In October 1994, AT&T served up the first banner ad on Hotwired. This ad was… Continue reading »

    Given the demand for engineers and sales people, recruiting plays an essential role in the media and technology industry. Finding great people can be difficult and recruiters can help. But there are some recruiters—especially the younger, more aggressive tech recruiters—who act unprofessionally. Here are some examples: They annoying. Sometimes I receive multiple unsolicited messages from… Continue reading »

    Greg Hunter is Group Creative Director / Principal of the Dallas-based advertising, marketing, and PR agency: Firehouse. He was recently promoted  from Associate Creative Director. He attended the University of Texas at Austin and spent three years at Mother New York as a copywriter. The Makegood recently spoke with Greg about his “meteoric rise” through… Continue reading »

     David Rodnitzky is the CEO of 3Q Digital, which just underwent a name change from PPC Associates. 3Q Digital is a leading online growth agency for innovative companies. The Makegood recently spoke with David about the arduous process of re-branding and the reasons behind his decision to go through with it. The Makegood: You recently… Continue reading »

    Scott Ashby is the Managing Director of MEDIA iQ, North America. Scott’s background includes 15 years in local and international media sales and management, encompassing B2B, consumer print, e-commerce, TV, and Digital Strategy. After an eight year stint at Microsoft, he joined MEDIA iQ in 2012 and is responsible for building, launching and developing their performance… Continue reading »

    Kingsley Taylor was recently hired as David&Goliath’s Director of New Business. David&Goliath is a full-service, independent creative agency based in Los Angeles. Prior to this, Kingsley was employed at Ogilvy as Global Business Director. The Makegood recently spoke with Kingsley about his legacy at Ogilvy, and what he hopes to accomplish at D&G. The Makegood: Congratulations… Continue reading »

    Christopher Skinner is a frequent speaker at Google conferences and other digital industry events. He founded MakeBuzz in 2001 and has worked with over 250 leading companies, including Vodafone, Target, United Airlines and Oreck. Look for Christopher’s  column on The Makegood every month.  Most companies do direct marketing and branding through digital channels, and almost all fail to… Continue reading »

    Lisa Reynolds is VP of Consumer Engagement at Valassis Communications, a leader in intelligent media delivery. The Makegood recently spoke with Lisa about the annual RedPlum (a printable and load-to-card coupons website) Purse Survey, regarding the use of coupons by Millennials. The Makegood: Your annual RedPlum Purse String Survey results were just released and there are some very… Continue reading »

    Admonster's Gavin Dunaway

     This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. During his OPS keynote, Federated Media’s John Battelle suggested comparing digital data to clothing. No, that doesn’t mean lat/long is a halter top or site registration data is a mankini – he was talking about the social development of… Continue reading »

    Skip Brand is Founder CEO of Martini Media Inc. Martini Media is a digital media and content platform specializing in engaging the most affluent and influential audience online. Fresh off of a new round of funding, the company now looks to expand in all directions, including globally. Skip spoke to The Makegood about how Martini Media Inc.… Continue reading »

    The market for salespeople, account managers and engineers is so fierce today that recruiters, startups and established companies are all trying to attract the best talent. How will you retain your top performers in the face of such competition? The key is to build a culture and process that naturally repels your competitors. Here are… Continue reading »

    Ryan Griffin was recently hired at Undertone, which develops digital advertising solutions for brands, as their new VP of Strategic Sales. The move is a transition for Ryan into the “buy” side from the “sell” side of advertisements. The Makegood recently spoke with Ryan about how he will make a positive mark on the company.  The Makegood:… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    “Let’s just see how big we can get before we get bad.” – Jay Chiat Of course, Chiat was talking about his company and the extent to which he could scale it before size started to affect the quality of the work product.  I’d like to apply that quote to programmatic display campaigns, and offer… Continue reading »

    Shawn Riegsecker is the Founder and CEO of Centro, Inc., an online advertising and media purchasing service headquartered in Chicago. The company was formed in 2001. The Makegood recently spoke with Shawn about the future of Centro. The Makegood: Shawn, welcome back to The Makegood. Since we last spoke, Centro, Inc. announced Oracle Group Vice President… Continue reading »

     Ian Woolley is Chief Commercial Officer at VisualDNA, an audience insights company with patented technology helping businesses understand people online. The company is headquartered in Shoreditch, London and Ian joined the team just a few months ago. The Makegood recently spoke with Ian about VisualDNA’s products and vision. The Makegood: Congratulations on the launch of… Continue reading »

    Suzanne Hader is the recently hired Head of Digital Strategy at SelectNY. She has worked in marketing for over 15 years as everything, from a Freelance Consultant, to a VP of Market Development, to a Chief Product Officer. The Makegood recently spoke with Suzanne about her new role. The Makegood: Congratulations on your new position… Continue reading »

    Ad week didn’t accomplish much this year. We left the week not understanding nor defining major trends in our industry nor sussing out what the hell everyone does in our space. We blurred definitions further between programmatic premium and private exchanges as well as native advertising as an emerging category. Ad Week fell flat for… Continue reading »

    Ari Brandt is CEO and Co-Founder of MediaBrix, the industry leading ad platform that delivers immersive brand messages during breakthrough moments in gaming. He founded the company in 2011 with current CPO, Jay Drago and their “emotional targeting” is changing the way advertisers reach consumers. The Makegood recently spoke with Ari about his new marketing… Continue reading »

    Gabe Gotlieb is the Co-Founder and CEO of YieldMetrics, which recently re-branded as Adomic.  Through his efforts at Adomic, Gabe seeks to rid the digital marketing industry of “opaqueness.” The Makegood recently spoke with Gabe about Adomic, its products, and the state of the industry. The Makegood: Both you and your partner Tom Lorimor founded YieldMetrics… Continue reading »

    This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). Programmatic can power a video campaign A lot… Continue reading »

    This month marks The Makegood’s second birthday. Over the past 24 months we’ve published 500 articles, had over 100,000 unique visitors and more than a quarter million page views. The Makegood now averages upwards of 10,000 readers a month and continues to grow. Virtually all of our traffic has been generated by word of mouth.… Continue reading »

    Mark Trefgarne is CEO and Co-Founder at LiveRail, the leading publisher monetization platform for video. Currently over three billion monthly impressions (25% of all online video ads) are delivered via their platform each month. LiveRail was started in 2007, by Mark and Andrei Dunca. The Makegood recently spoke with Mark about the impact of video on advertising… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    When you engage an agency to help you address your marketing goals, you’ll often see a nice org chart that gives you details on all the people servicing your account.  Each person on the chart plays a different role.   You might hear from some of them every day, while others you might interact with very… Continue reading »

    Mark Coleman is a former Google Executive that recently signed on as Senior Vice President of Global Sales at my6sense. Originally founded in 2009, my6sense is a leading provider in personalized content discovery and innovative rich brand advertising for mobile publishers that is looking to use Coleman’s talents to penetrate into the U.S. market. The… Continue reading »

    New York Times' Matt Prohaska

    With Advertising Week in NYC starting to wind down a bit after today (big assumption you’re reading this on the same day it posted, of course), I thought providing a couple semi-real-time observations of events and chats I’ve had this week can hopefully add a little value. On Tuesday night, I had the pleasure of… Continue reading »

    Nick Troiano joined BlackArrow as president in March 2009. BlackArrow is the San Jose, California-based provider of advanced advertising technology for New TV platforms. As president, Nick oversees all go-to-market activities for BlackArrow, where he is responsible for building the company’s advanced advertising business for networks and content distributors. The Makegood recently spoke with Nick about how BlackArrow is advancing… Continue reading »

     John Farrar is President and General Manager of, a Valasiss digital company that uses the most precise targeting technology to deliver “probability over possibility” and “action over exposure”. The Makegood recently spoke with John about how the measurement tools in advertising are currently changing. The Makegood: In June, you announced an alliance to address Viewable… Continue reading »

    Brad Davis on

    You are sitting in weekly sales meeting and your sales leader asks, “Who’s got new case studies we can use?” The room is eerily quiet as heads tuck down and eyes are averted. Very rarely does one just “have a case study” on hand. Yet, salespeople are constantly asked to provide case studies to management… Continue reading »

    How do high-growth companies manage their people and teams today? Increasingly, the answer is with OKRs: Objectives and Key Results. Originally invented at Intel, OKRs were adopted by Google in 1999 when the company was less than a year old. Since then many other companies have adopted some form of OKRs, including a growing number… Continue reading »

    Ragini Bhalla on Storytelling and Content Marketing.

    When I first left the world of journalism as an on-air reporter for NBC News in Montana, I had little knowledge of what a job in public relations really entailed. In the early 2000s, public relations professionals were doing a lot of overt selling of their clients’ value, products and services. There was a lot… Continue reading »

    Kenny Rosenblatt is the Co-Founder and CEO of Arkadium Inc. a game development company headquartered in New York City. He was educated at Syracuse University and started the company in 2001 with his wife, Jessica Rovello. Today, Arkadium is one of the leading developers of online casual games with offices in Canada and the Ukraine.… Continue reading »

    Robert Vallee Jr. is the Chairman and CEO of Project: Worldwide the independent holding company for multiple agencies focused on delivering Engagement Marketing services globally. Prior to Project: Worldwide, Robert was Chairman and CEO of George P. Johnson Company, which became a part of Project: WorldWide in 2010. The Makegood recently spoke with Robert about his position… Continue reading »

    With advertisers’ increasing awareness of the inefficiencies in digital media buying today, your agency’s operating system is becoming a critical factor in winning new business, hiring the best talent, and operating profitably. In today’s highly competitive environment, it can make you or break you. Real-time bidding technologies have proven that it’s possible to drive transaction… Continue reading »

    From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is today. GroupM, a few blocks away on 7th Avenue, is the world’s largest buyer of media from the world’s largest sellers. Another agency behemoth, Mediavest, is further uptown at Broadway and… Continue reading »

    Matt Minoff is CEO of Selectable Media, a leader in enabling consumers to unlock digital content through advertising. The Makegood recently spoke with Matt about Selectable Media’s Select-to-Unlock platform and the importance of targeted advertising. The Makegood: Earlier this year, you launched the Select-to-Unlock platform. Can you elaborate on its functions and the benefits for… Continue reading »

    Theresa LaMontagne  is the Managing Partner, Senior Practice Lead, Analytics & Insight at MEC, one of the world’s leading media agency networks. Theresa joined MEC in 2010 as Managing Director, spearheading the new A&I practice that combined and integrated the agency’s media research, digital analytics, data integration and modeling teams to create on and offline continuity in data,… Continue reading »

    Admonster's Gavin Dunaway

    This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. At first I thought it was a joke, one that only digital advertising people would laugh at sardonically. But as the news of MoPub’s acquisition spread across the tech media echoplex, one question kept rolling through my… Continue reading »

    Gurman Hundal is the co-founder of MEDIA iQ, a leading innovator in digital trading. Prior to launching MEDIA iQ, Gurman set-up the online ad network, A&NY Media, for the large publishing group Associated Northcliffe Media. He has a passion for the online advertising space, particularly in areas of analysis and optimisation. The Makegood recently spoke with… Continue reading »

    Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years—unless you’ve been fired—you will need to resign. This is especially true in media and advertising where change is constant and new opportunities come along frequently. Since you may need to resign more than a dozen… Continue reading »

    Underscore Marketing's Tom Hespos on The Makegood

    “Please help us,” the client says.  “We don’t feel like we can trust the strategic advice coming from our agency.” This is a phone call I get pretty often.  An advertiser reaches out, looking for a third-party perspective on their media investments or their communications strategy because they don’t feel like they can trust their… Continue reading »

    VCCP's Nathan Levi on Digital Media.

    I recently attended a client meeting where the subject turned to customer loyalty. We were all asked a very simple question – what would make you come back to buy from a website again? There were some very clear winners, delivery options and trust faired high on the list. In my capacity as a media… Continue reading »

    Audrey Siegel is the President and co-founder of TargetCast tcm, a full service media agency delivering communications strategies and marketplace tactics. As President, Audrey oversees the day-to-day management of all client activity and is directly responsible for agency staffing and training. The Makegood recently spoke with Audrey about how TargetCast tcm differentiates itself in the advertising… Continue reading »

    Christopher Skinner is a frequent speaker at Google conferences and other digital industry events. He founded MakeBuzz in 2001 and has worked with over 250 leading companies, including Vodafone, Target, United Airlines and Oreck. Look for Christopher’s  column the 1st Tuesday of every month.   You wouldn’t walk up to a stranger on the street and ask them on… Continue reading »

    Are we there yet? What’s taking so long? No, I’m not a 10 year old sitting in the back of my family’s car, dying of boredom (or at least it usually feels like that), desperate for an ‘update’ from my parents on when we’ll arrive at our ‘destination.’ But I am a content marketer and… Continue reading »

    Wes Phelan was recently hired as senior art director by creative agency Johannes Leonardo. Previously, Wes was the creative director at MetropolitanRepublic in Johannesburg. Phelan will now work with clients such as Coca-Cola, Google, Nike and Sprite. The Makegood recently spoke with Wes about his new role and how to make campaigns work across nationalities.… Continue reading »

    Ignacio Oreamuno is executive director of the Art Directors Club (ADC),  the first global creative collective of its kind and the longest standing organization championing the visual arts. During the last year, Ignacio brought dramatic change to the ADC. Makegood recently spoke with Ignacio about his position, and passion for creative projects. What made you fall in love with communications and… Continue reading »

    How we realize the power to personalize based on mobile activity Everyone is talking about mobile spending’s steady ramp to overtake desktop ad marketing. Reports by eMarketer tell us to expect a $1 billion increase in mobile banner spending. The trend is clear—brands and their agencies absolutely must figure out how to leverage and engage on the… Continue reading »

      Zihla Salinas  is the Chief Marketing Officer at RAPP, a customer experience agency driven by data, inspired by culture and enabled by technology. At RAPP she is responsible for the development of the RAPP brand and as well as new client relationships across the RAPP U.S. Offices. The Makegood recently spoke with Zihla about her position. The Makegood: Your… Con