The Makegood provides an inside look into the media advertising industry. The site publishes original content that covers the people, companies and news that drives the buy and sell side of the industry. If you would like to submit your own story, know someone in the industry that should be profiled or are interested in sponsoring The Makegood, please contact us.
The Makegood Team
Matt Straz. Matt is the publisher of The Makegood, a startup founder and former media agency guy. He is the CEO of Namely, the people management platform used by some of the world’s most dynamic companies. Matt co-founded Pictela, the New York-based startup that was acquired by AOL in 2010. Previously, Matt spent seven years at MEC, GroupM’s global media planning and buying agency. Follow him @mattstraz.
Ragini Bhalla. Ragini Bhalla is a contributor to The Makegood and is the Director of Content and Communications at Maxymiser. She brings the PR, communications and content perspective to all things advertising and marketing. Her career background includes entertainment/TV PR and technology/B2B PR and communications. Writing is her second love, just behind her family. Follow her @RaginiBhalla.
Jordan Bitterman. Jordan is a contributor to The Makegood and is the Senior Vice President and Social Marketing Practice Director at Digitas. Jordan has extensive media agency experience having spent time at agencies including Ammirati Puris Lintas and Foote Cone Belding. Follow him @jordanbitterman.
Katie Bronnenkant. Katie is a contributor to The Makegood and brings an insider’s point of view of the digital and emerging media space. She has previously spent time at WPP Group corporate, MEC and Tremor Video and recently received her MBA from IE Business School in Madrid. Katie is currently the Director of Product Marketing at Namely. Follow her @bkatiea.
Andrew Casale. Andrew Casale is a contributor to The Makegood and has been with Casale Media as vice president of strategy since the company’s founding ten years ago. Andrew oversees the deployment and execution of Casale Media’s new products and manages the needs of the company’s thriving marketplace across the supply, demand and technology business units. Most recently, Andrew’s leadership played a key role in developing and establishing Casale’s Index Platform, a sell-side platform that powers programmatic selling and privatemarketplaces for publishers.
Julia Casale-Amorim. Julia is a contributor to The Makegood and Chief Marketing Officer at Casale Media. She has been working in digital media for more than ten years and loving every moment of it. Follow her @juliacasale.
Cate Corcoran. Cate is a contributor to The Makegood and the former technology editor at Women’s Wear Daily. She has also written for The New York Times Magazine, The Wall Street Journal, Wired, Salon, and Slate. Cate is an associate at WIT Strategy and holds a B.A. in anthropology from the University of California, Santa Cruz. Follow her @catecorcoran.
Ben Fox is Executive Vice President at Adconion Media Group, where he is responsible for the execution of global product strategy and innovation. Previously, he worked for nearly four years at Yahoo!/Overture, contributing to launches of Yahoo! Search and Yahoo! Publisher Networks. Follow him on Twitter @benfoxgo.
Tom Hespos. Tom is a contributor to The Makegood and has been planning and buying digital media since the commercial explosion of the web in 1994. He has held management-level positions at K2, Blue Marble ACG, Mezzina Brown & Partners and Underscore, which he founded in 2002. Tom is also the creator of the Old Timers List, a collection of high-level professionals in digital marketing. Follow him on Twitter @THespos1.
Nathan Levi. Nathan is a contributor to The Makegood and the Head of Media at VCCP. Nathan has over a decade of experience working in digital media at companies including 24/7 Real Media and Razorfish. Follow him @nathanlevi33.
Tim Nichols. Tim is a contributor to The Makegood and Principal Media Director at Exact Drive. Tim has been involved in the digital media, online advertising space for nearly 10 years and has been with Exact Drive since its founding. Most recently, Tim played a key role in developing and launching Exact Drive’s Campaign Builder software, which helps clients plan and execute their Internet advertising campaigns. Follow him @timothynichols.
Jayne Pimentel. Jayne is a contributor to The Makegood and leads Business Development for Adaptly. Follow her at @jayne.
Matt Prohaska. Matt is a 20-year media veteran and consultant to leading digital media and advertising technology firms and executives. He has held various roles in the industry at companies including BBDO, CNET, [x+1] and AOL. Matt is currently the Principal at Prohaska Consulting. Follow him @mattprohaska.
Joe Pych. Joe is a contributor to The Makegood and is the Founder and President of NextMark, a company that provides tools for media planning and buying industry. Follow him @jpych.
Jeff Rosenblum. Jeff is a contributor to The Makegood, a pioneer, a disruptor, an innovator and a pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, magazine publishing, sports broadcasting as well as advertising. Follow him @JRQuestus.
Carla Rover. Carla is a contributor to The Makegood and has worked as a free-lance journalist for 5 years. Her work has appeared in Newsweek, Triple Pundit, and an array of literary journals. She served as editor of IRREVERSIBLE: An International Art Project and is a contributor to various blogs in the Village Voice Media network. She studied international relations at New York University and law and political economy at The University of Oxford, St. Catherine’s College. Follow her @carlarover.
Amy Vale. Amy is a contributor to The Makegood, who grasps the impact of emerging technologies in the digital, mobile and social marketplace. She’s also a member of the digital advisory board for charity: water. Follow her @AmyVale.
Katharina Volkmer. Katharina is a contributor to The Makegood and has a background in advertising, marketing and social media. In the leading European Advertising Agency Jung von Matt, Katharina worked for clients including Mercedes, Maerklin and Henkel. She studied Advertising and Market Communications in Stuttgart, Germany and holds a Master in Corporate Communication from Baruch College, New York. Katharina is currently the Digital Marketing Strategist at Namely. Follow her @Kathariensche.
Ellie Windle. Ellie is a contributor to The Makegood and a Director of Sales at MediaMath. After moving to New York City from Nebraska, her first entry into the Ad Tech industry was as an Executive Recruiter at Urgent Career. Here she focused exclusively on helping Ad Tech Start-up’s find top sales talent. From Urgent Career, she moved on to Magnetic, where she was the first Account Executive and helped establish search retargeting as a data category. For the past year and a half, Ellie has managed all east coast Publicis agency relationships as well as clients in the Retail and Financial Services vertical at MediaMath, a leading digital media platform. Follow her @EllieWindle.
Doug Wintz is a contributor to The Makegood. He is Founder and Principal of DMW MediaWorks, a consultancy specializing in digital ad operations and technology. Since 2004, DMW MediaWorks has helped emerging companies set up their ad operations departments and established companies improve them. Working on both the buy and sell side, recent engagements have included project work with NY Times, Universal McCann, Discovery Channel, Weather.com, Meredith, Cox Digital, Collective, AMA and WNYC. Follow Doug @dougwintz, or visit at www.dmwmediaworks.com