AppsFlyer Sales VP Sunil Bhagwan tells WIT Strategy Partner Bill Brazell that marketers can now use refereshable identifiers to figure out who’s using mobile devices. His company’s ability to attribute mobile actions has attracted more than 2,000 partners, including Facebook, Google and Latin American player Adsmovil. Bhagwan says the industry is on the verge of solving cross-device measurement.
Music: “Morning Rays” by Jim Duffy. Used with permission.