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People of Ad Tech: Grapevine CEO Brendan Lattrell

Grapevine Founder and CEO Brendan Lattrell tells WIT Strategy Partner Bill Brazell that he left his job as a TV producer when he saw YouTube videos garnering more viewers than TV shows. Lattrell sees Influencer Marketing as the best solution to ad blocking and falling ratings.

Music: “Morning Rays” by Jim Duffy. Used with permission.

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