Ad Buying

People of Ad Tech: Netseer’s Amir Bakhshaie

Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also understand the power of images, have been creating increasing amounts of visual content, but have struggled to monetize it, which is where companies like Netseer come in.

Music: “Morning Rays” by Jim Duffy. Used with permission.

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