Ad Technology

People of Ad Tech: Stands CEO Roy Rosenfeld

Stands CEO Roy Rosenfeld tells WIT Strategy Partner Bill Brazell that ad blockers will bring us a future of fewer but more valuable ads. Rosenfeld argues that ad blockers focus more on streamlining their experience than on blocking ads. 90% of the people who use the Stands tool opt *in* to seeing ads — and most volunteer to see *more* ads than the default.

Music: “Morning Rays” by Jim Duffy. Used with permission.

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