Ad Buying

People of Ad Tech: Genesis Media CEO Mark Yackanich

Genesis Media CEO Mark Yackanich tells WIT Strategy Partner Bill Brazell that while his company is finding less fraud on desktop, it finds a little more of it in mobile. Noting a constraint on the supply of quality video advertising, he sees the unification of ad servers like Genesis partner Smart AdServer with SSPs and DSPs as a source of real value. Meanwhile, what kind of conversations is Genesis having with publishers about ad blocking? “Very confused ones.”

Music: “Morning Rays” by Jim Duffy. Used with permission.

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