Sticky CEO & CRO Jeff Bander tells WIT Strategy Partner Bill Brazell that his company specializes in Visual Engagement Optimization — combining information on engagement and emotion as people watch video ads. In 27 countries Sticky has asked, “Did people comprehend the ad? What did they respond to?,” using webcams to measure facial responses. A big insurance company recently made “a really cool commercial” — but Sticky saw that the ad’s emotional peak had nothing to do with the brand, and it was scrapped. Bander says brands can now know for certain if they’re winning or losing. They no longer have to guess.
Music: “Morning Rays” by Jim Duffy. Used with permission.