Atomized CEO ChRiS Gomersall tells WIT Strategy Partner Bill Brazell that he came up with the idea for Atomized while serving as Facebook’s first creative strategy leader. He saw a need for a service that showed a marketer what each campaign looks like on each medium, in real time. (One marketer was dismayed to learn, via Atomized, that a particular Instagram campaign had never run.) Atomized is helping agencies and brands coordinate their campaigns better, and also helping creative people get credit for work that might otherwise have been missed.
Music: “Morning Rays” by Jim Duffy. Used with permission.